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All Journal HUMANISMA : Journal of Gender Studies Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas
Lukitaningsih
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : VISA: Journal of Vision and Ideas

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Gaya Hidup Masyarakat Modern: Perilaku Konsumtif Remaja di Mal Podomoro Medan Muhammad Fajar Syaban Lubis; Muhammad Kabul; M. Anas Azhar Rambe; Lukitaningsih; Tara Ashiilah
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.2439

Abstract

This study investigates teenagers’ consumptive behavior in purchasing shoes at Podomoro Mal Medan. Through a qualitative approach with a case study design, data was collected through interviews with a teenage shoe collection enthusiast and a shoe seller at the Reebok store in the mal. The interview results revealed that the main motivations for purchasing shoes by teenagers are to increase self-confidence and fulfill social needs in a peer environment. Peer influence and fashion trends also influence teenagers’ shoe purchasing patterns. In addition, the existence of shopping centers that offer various brands and products is also an important factor in shaping teenagers’ consumptive behavior. This research highlights the complexity of the phenomenon of adolescent consumptive behavior and emphasizes the importance of developing a holistic approach in managing its impact.
Co-Authors M. Anas Azhar Rambe Manurung, Chesya Garvinska Muhammad Fajar Syaban Lubis Muhammad Kabul Saragih, Syahrul Nizar Sihombing, Ester Ulina Sitepu, Sonny Yordan SRI RAHAYU Tara Ashiilah