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All Journal Jurnal Industri Kreatif dan Kewirausahaan Management and Accounting Expose SWARNA Jurnal Pengabdian Bukit Pengharapan Jurnal Pengabdian Masyarakat Mount Hope Management International Journal Journal of Economics and Management
Peris Hamdanur
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Mount Hope Management International Journal

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ANALISIS PENGARUH PELATIHAN TENAGA KERJA LAPANGAN TERHADAP KINERJA KARYAWAN PADA PT. TENSINDO KREASI NUSANTARA DI JAKARTA SELATAN Nadamah; Peris Hamdanur; Dedy Wahyudi
Mount Hope Management International Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i3.637

Abstract

In the era of globalization, companies need to enhance the quality of human resources (HR) to remain competitive. One of the strategies implemented is providing job training programs for employees. PT. Tensindo Kreasi Nusantara is one of the companies that conducts field job training to improve employee competencies. This study aims to analyze the impact of field job training on employee performance at PT. Tensindo Kreasi Nusantara, South Jakarta. This research employs a quantitative approach, with data collected through questionnaires. The findings indicate that field job training has a positive and significant impact on improving employee performance.
PENGARUH PROMOSI INSTAGRAM TERHADAP MINAT BELI DI AMANI COFFEE & EATERY, KEC. ADIWERNA, KAB. TEGAL Pangesti, Silvi Yuni; Hamdanur, Peris; Wahyudi, Dedy
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.814

Abstract

This study aims to examine the influence of Instagram-based social media promotion on consumer purchase intention at Amani Coffee & Eatery, located in Adiwerna District, Tegal Regency. The research is motivated by the increasing use of Instagram as a promotional platform and the intensifying competition in the culinary business sector. A descriptive quantitative method was employed, with data collected through questionnaires distributed to 100 respondents who are followers of the @Amani.cf Instagram account and active consumers. The Instagram promotion variable was analyzed through four dimensions: context, communication, collaboration, and connection. Meanwhile, the purchase intention variable includes transactional, referential, preferential, and exploratory intentions. The results of the simple linear regression analysis indicate that Instagram promotion has a positive and significant influence on consumer purchase intention. These findings affirm that attractive, communicative, and consistent content strategies can enhance audience engagement and purchasing decisions. This research offers important implications for culinary business actors in designing effective digital promotion strategies tailored to local consumer characteristics
Co-Authors Andi Muhammad Yusuf Andi Muhammad Yusuf, Andi Muhammad Annisa Retno Utami Ayunda, Rima Dedy Wahyudi Farida Farida Imaduddin, Muhammad Fakhri Jamain, Tries Handriman Kasman Kasman Kasman Kasman Lestari, Rima Ayunda Muhammad Yusuf Nadamah Pangesti, Silvi Yuni Zuhrofi , Ahmad