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Strategic Digital Communication for Empowering Online Communities: A Case Study of Youtz Community Hub Azizah, Fathiyyah; Tri Lestari, Martha
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11897

Abstract

Purpose: This study aims to analyze communication strategies in empowering online communities for the development of digital social innovation through Youtz Community Hub. This study was conducted to determine how communication strategies can support community empowerment and encourage the creation of social innovation in the digital era. Methods: This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews and participant observation of programs implemented by Youtz Community Hub. This is because the community has an interesting communication strategy in empowering the community online. The focus of this study includes five stages of communication strategy, namely analysis and research, policy formulation, program planning, communication implementation, and evaluation and feedback. Findings: The results of the study show that the digital communication strategy implemented, especially through social media, can increase participation, involvement, and the impact of community empowerment. This strategy is also effective in encouraging social innovation and building a collaborative ecosystem between communities, institutions, and other stakeholders. Originality: The novelty of this research lies in the participatory and data-driven digital communication approach applied in the context of online community empowerment. What sets this study apart is the integration of qualitative analysis tools, particularly Atlas.ti, to systematically code, visualize, and interpret narrative interview data and observational findings. These findings contribute to the advancement of inclusive and sustainable communication strategies in the digital era, particularly in digitally native youth communities.
Sadfishing as Emotional Disclosure in the Bipolar Hashtag on TikTok Azizah, Fathiyyah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6352

Abstract

Public discourse often dismisses "sadfishing" as manipulative attention-seeking, risking the delegitimization of genuine psychological distress. This issue is compounded by TikTok’s algorithmic recommendation system, which privileges high-intensity emotional content, transforming private distress into public viral narratives regardless of creator intent. This study aims to explore how individuals with bipolar disorder experience and interpret their emotional disclosures within the #bipolar hashtag community on TikTok. Using a qualitative phenomenological approach, data were collected through semi-structured interviews with two key TikTok content creators and supplemented by non-participant digital observation of three supporting informants. The analysis followed the Miles and Huberman framework, comprising data condensation, data display, and conclusion drawing to ensure analytical rigor. Results indicate that creators utilize the #bipolar hashtag to contextualize emotional states within a clinical identity framework, viewing their posts as legitimate coping mechanisms or cries for help. However, the findings reveal a significant tension caused by algorithmic visibility; emotionally vulnerable content is often amplified to unintended audiences, leading to fragmented responses. While survivors of similar conditions offer empathy and validation, others dismiss these disclosures as "sadfishing," utilizing the term as an external label to delegitimize genuine psychological distress. This study concludes that sadfishing is not a singular behavioral motive, but an interpretively constructed phenomenon mediated by platform affordances, norms, and mental health literacy. Digital vulnerability is a relational process where audience interpretation and platform infrastructures collectively define the perceived authenticity of disclosed emotions.
The art of Bangkong Reang in the social cultural perspective of Bandung city modern era Azizah, Fathiyyah
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 10 No. 1 (2026): April (On Progress)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v10i1.43732

Abstract

Bangkong Reang art is one of the traditional cultural expressions of Bandung City people that reflects social and cultural dynamics amid the flow of modernization and urbanization. The development of popular culture and the changing consumption patterns of public entertainment have influenced the way art is understood, practiced, and preserved. This research aims to analyze Bangkong Reang art from a sociocultural perspective as a medium for cultural communication and representation of local community identity. The research employs a qualitative approach using a library study method to examine a range of relevant academic sources. The results show that Bangkong Reang not only serves as a means of entertainment but also functions as a medium for transmitting cultural values, strengthening social cohesion, and providing a space for negotiation between tradition and modernity. This study identifies four key mechanisms that sustain the art form, namely informal community-based reproduction, selective symbolic reinterpretation, participatory audience engagement, and adaptive legitimation. These findings challenge essentialist views of intangible cultural heritage by demonstrating that cultural continuity depends on reinterpretation and contextual adaptation rather than preservation in fixed form. Methodologically, these insights are derived from textual and discourse-based analysis, reflecting how Bangkong Reang is represented in academic literature rather than direct community experience. Ultimately, Bangkong Reang endures not by resisting change but by strategically adapting to it, and its continued relevance will depend on sustained community agency and thoughtful navigation of the tensions between preservation and innovation.   Kesenian Bangkong Reang merupakan salah satu ekspresi budaya tradisional masyarakat Kota Bandung yang merefleksikan dinamika sosial dan kultural di tengah arus modernisasi dan urbanisasi. Kesenian Bangkong Reang merupakan salah satu bentuk ekspresi budaya tradisional masyarakat Kota Bandung yang mencerminkan dinamika sosial dan budaya di tengah arus modernisasi dan urbanisasi. Perkembangan budaya populer serta perubahan pola konsumsi hiburan masyarakat memengaruhi cara kesenian ini dipahami, dipraktikkan, dan dilestarikan. Penelitian ini bertujuan untuk menganalisis kesenian Bangkong Reang dalam perspektif sosiokultural sebagai media komunikasi budaya dan representasi identitas masyarakat lokal. Penelitian menggunakan pendekatan kualitatif dengan metode studi pustaka terhadap berbagai sumber akademik yang relevan. Hasil penelitian menunjukkan bahwa Bangkong Reang tidak hanya berfungsi sebagai sarana hiburan, tetapi juga sebagai media pewarisan nilai budaya, penguatan kohesi sosial, serta ruang negosiasi antara tradisi dan modernitas. Penelitian ini mengidentifikasi empat mekanisme utama yang menopang kelestarian kesenian ini, yaitu reproduksi berbasis komunitas informal, reinterpretasi simbolik secara selektif, komunikasi partisipatoris, dan legitimasi adaptif. Temuan ini menantang pandangan esensialis tentang warisan budaya tak benda dengan menunjukkan bahwa kesinambungan budaya bergantung pada reinterpretasi dan adaptasi kontekstual. Secara metodologis, wawasan ini diperoleh dari analisis berbasis teks dan wacana, sehingga mencerminkan representasi Bangkong Reang dalam literatur akademik. Pada akhirnya, Bangkong Reang bertahan bukan dengan menolak perubahan, melainkan dengan beradaptasi secara strategis, dan relevansinya sebagai praktik budaya yang hidup akan bergantung pada peran aktif masyarakat serta kemampuan menavigasi ketegangan antara pelestarian dan inovasi.
Symbolic negotiation and resignification of Banten’s Debus Art as cultural mediation between local tradition and the digital era Azizah, Fathiyyah
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 10 No. 1 (2026): April (On Progress)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v10i1.43844

Abstract

This study examines the symbolic meaning of Debus, a traditional martial art performance from Banten, as a representation of local cultural identity in the modern era. Debus is understood not only as an extreme physical performance, but as a form of cultural communication that embodies spiritual symbols, social values, and philosophical worldviews of the Banten’s community. Employing a qualitative descriptive approach grounded in cultural communication and semiotic perspectives, this research analyzes ritual practices, bodily expressions, and historical narratives as symbolic media of meaning. Data were collected through in-depth interviews with senior practitioners (jawara), ritual masters (pawang), and younger audience members. Fieldwork was conducted over approximately three months across multiple Debus performance and transmission sites in Banten Province. The findings reveal three main functions of Debus. It acts as a symbol of cultural resilience, especially emphasized by elder practitioners in response to socio-political marginalization. In addition, Debus functions as a mechanism for constructing communal identity, shaped by tensions between maintaining ritual authenticity and adapting to tourism and digital media. These results challenge common assumptions that position traditional performance as either static heritage or fully commodified spectacle. The study suggests that symbolic communication in contemporary society is increasingly fluid and influenced by mediation, where cultural resilience involves not only preservation but also reinterpretation and transformation. This study contributes to cultural communication scholarship by emphasizing the enduring relevance of traditional arts as symbolic communication systems in modern societies and offers practical implications for cultural preservation through education and sustainable cultural policy.   Penelitian ini menggunakan makna simbolis seni Debus khas Banten sebagai representasi identitas budaya lokal di era modern. Debus dipahami tidak hanya sebagai pertunjukan fisik yang ekstrem, tetapi sebagai bentuk komunikasi budaya yang mengandung simbol-simbol spiritual, nilai-nilai sosial, dan pandangan hidup masyarakat Banten. Dengan menggunakan pendekatan deskriptif kualitatif yang berlandaskan perspektif komunikasi budaya dan semiotika, penelitian ini menganalisis praktik ritual, ekspresi tubuh, serta narasi historis sebagai media simbolik pembentuk makna. Data dikumpulkan melalui wawancara mendalam dengan praktisi senior (jawara), pawang (master ritual), dan anggota audiens muda. Penelitian lapangan dilakukan selama kurang lebih tiga bulan di berbagai lokasi pertunjukan dan transmisi Debus di Provinsi Banten. Temuan penelitian mengungkap tiga fungsi utama Debus. Debus berfungsi sebagai simbol ketahanan budaya, yang terutama ditekankan oleh praktisi senior dalam merespons marginalisasi sosial-politik. Selain itu, Debus berfungsi sebagai mekanisme pembentukan identitas komunal yang dipengaruhi oleh ketegangan antara menjaga keaslian ritual dan menyesuaikan diri dengan tuntutan pariwisata serta media digital. Temuan ini menantang asumsi umum yang memposisikan pertunjukan tradisional sebagai warisan statis atau sekadar tontonan yang terkomodifikasi sepenuhnya. Penelitian ini menunjukkan bahwa komunikasi simbolik dalam masyarakat kontemporer semakin bersifat cair dan dipengaruhi oleh mediasi, sehingga ketahanan budaya tidak hanya mencakup pelestarian, tetapi juga reinterpretasi dan transformasi. Penelitian ini berkontribusi pada kajian komunikasi budaya dengan menegaskan relevansi berkelanjutan seni tradisional sebagai sistem komunikasi simbolik dalam masyarakat modern, serta memberikan implikasi praktis bagi pelestarian budaya melalui pendidikan dan kebijakan budaya yang berkelanjutan.
KOMUNIKASI TERAPEUTIK SEBAGAI UPAYA KONSELOR DALAM MENGHADAPI KRISIS KESEHATAN MENTAL PADA USIA REMAJA Azizah, Fathiyyah; Dewi, Anak Agung Meisya; Hidayat, Saeful Anwar
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2609

Abstract

Komunikasi terapeutik menjadi elemen esensial dalam memberikan asuhan keperawatan yang berkualitas kepada pasien. Penelitian ini bertujuan untuk mengevaluasi strategi guna meningkatkan implementasi komunikasi terapeutik dalam mengatasi kasus bunuh diri pada usia remaja. Metode penelitian menggunakan literature review untuk menganalisis artikel-artikel relevan dari database online seperti Google Scholar. Hasil penelusuran menunjukkan bahwa komunikasi terapeutik mampu menciptakan hubungan yang kuat antara konselor dan klien karena klien merasa didengar, dipahami, dan didukung secara menyeluruh pada saat sesi konseling berlangsung. Selain itu, hasil penelusuran menunjukkan bahwa pendekatan komunikasi yang inklusif dan mendukung lingkungan yang aman dan terbuka bagi remaja untuk mengekspresikan perasaan dan pemikiran mereka tanpa takut dihakimi atau diabaikan. Dengan demikian, kolaborasi antara instansi pendidikan, psikolog, dan komunitas sangat diperlukan guna membantu menciptakan lingkungan yang lebih aman dan mendukung bagi kesehatan mental remaja serta mengurangi risiko bunuh diri.