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p-Index From 2021 - 2026
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All Journal Jurnal The Messenger INJECT Interdisciplinary Journal of Communication
Azizah, Fathiyyah
Unknown Affiliation
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategic Digital Communication for Empowering Online Communities: A Case Study of Youtz Community Hub Azizah, Fathiyyah; Tri Lestari, Martha
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11897

Abstract

Purpose: This study aims to analyze communication strategies in empowering online communities for the development of digital social innovation through Youtz Community Hub. This study was conducted to determine how communication strategies can support community empowerment and encourage the creation of social innovation in the digital era. Methods: This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews and participant observation of programs implemented by Youtz Community Hub. This is because the community has an interesting communication strategy in empowering the community online. The focus of this study includes five stages of communication strategy, namely analysis and research, policy formulation, program planning, communication implementation, and evaluation and feedback. Findings: The results of the study show that the digital communication strategy implemented, especially through social media, can increase participation, involvement, and the impact of community empowerment. This strategy is also effective in encouraging social innovation and building a collaborative ecosystem between communities, institutions, and other stakeholders. Originality: The novelty of this research lies in the participatory and data-driven digital communication approach applied in the context of online community empowerment. What sets this study apart is the integration of qualitative analysis tools, particularly Atlas.ti, to systematically code, visualize, and interpret narrative interview data and observational findings. These findings contribute to the advancement of inclusive and sustainable communication strategies in the digital era, particularly in digitally native youth communities.
Sadfishing as Emotional Disclosure in the Bipolar Hashtag on TikTok Azizah, Fathiyyah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6352

Abstract

Public discourse often dismisses "sadfishing" as manipulative attention-seeking, risking the delegitimization of genuine psychological distress. This issue is compounded by TikTok’s algorithmic recommendation system, which privileges high-intensity emotional content, transforming private distress into public viral narratives regardless of creator intent. This study aims to explore how individuals with bipolar disorder experience and interpret their emotional disclosures within the #bipolar hashtag community on TikTok. Using a qualitative phenomenological approach, data were collected through semi-structured interviews with two key TikTok content creators and supplemented by non-participant digital observation of three supporting informants. The analysis followed the Miles and Huberman framework, comprising data condensation, data display, and conclusion drawing to ensure analytical rigor. Results indicate that creators utilize the #bipolar hashtag to contextualize emotional states within a clinical identity framework, viewing their posts as legitimate coping mechanisms or cries for help. However, the findings reveal a significant tension caused by algorithmic visibility; emotionally vulnerable content is often amplified to unintended audiences, leading to fragmented responses. While survivors of similar conditions offer empathy and validation, others dismiss these disclosures as "sadfishing," utilizing the term as an external label to delegitimize genuine psychological distress. This study concludes that sadfishing is not a singular behavioral motive, but an interpretively constructed phenomenon mediated by platform affordances, norms, and mental health literacy. Digital vulnerability is a relational process where audience interpretation and platform infrastructures collectively define the perceived authenticity of disclosed emotions.
Co-Authors Martha Tri Lestari