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All Journal Kajian Ilmiah Mahasiswa Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara
Imelda Citra Anggraini
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SIKAP, PERSEPSI NILAI DAN PERSEPSI PELUANG KEBERHASILAN KOMPLAIN TERHADAP NIAT PENYAMPAIAN KOMPLAIN KONSUMEN DI HYPERMARKET SURABAYA Anggraini, Imelda Citra
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.036 KB)

Abstract

This study analyzes the factors that influence the intention of this study konsumen.Object grievance is consumen who have made complaints in Surabaya Hypermarket. Research problem refers to the phenomenon of the rise of hypermarkets in Surabaya and the development of existing technology. Therefore this research problem is the following: what influences consumers to submit complaints. The research objective was formulated to seek answers to the flow that affect consumer complaint intentions. Modeling is formulated in this paper aims to provide a critical understanding of the concept and measurement consumen.research complaints include perceptions of values, attitudes and perceptions towards complaints opportunities and success complaints as antecedents have significant consequences on customer complaints. In addition to a theoretical modeling, this study has formulated eleven hypotheses. Purposive method was chosen to obtain the required data in this study. The study used 147 respondents and all respondents are consumers Hypermarket in Surabaya. This research use Structural data analysis computer program Equation Model with Lisrel 8.80. Results of this study indicate that consumer alienation, experience and control consumer complaints have no effect on the perception of values, attitudes and perceptions of opportunities to complaints complaints success. But the perception of values, attitudes and perceptions towards complaints complaints affect the success chances of intention to complain.
Analisa Eksternal Pada Perencanaan Bisnis Dokter Molis (Solusi Motor Listrik Anda) Anggraini, Imelda Citra; Negoro, Dimas Angga; Kustiawan, Unggul; Indradewa, Rhian
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember In Press
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.6739

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor eksternal yang memengaruhi perencanaan bisnis Dokter Molis, sebuah usaha yang bergerak di bidang konversi dan perawatan motor listrik. Metode analisis yang digunakan mencakup Porter’s Five Forces, PEST Analysis, dan External Factor Evaluation (EFE) Matrix. Hasil analisis menunjukkan bahwa industri motor listrik di Indonesia memiliki peluang pertumbuhan yang tinggi, didorong oleh dukungan regulasi pemerintah, meningkatnya kesadaran lingkungan, serta perkembangan teknologi baterai dan kendaraan listrik. Namun demikian, terdapat beberapa tantangan signifikan seperti tingginya kekuatan pemasok, harga baterai yang mahal, serta standar teknis dan persepsi masyarakat yang masih menjadi hambatan. Berdasarkan EFE Matrix, peluang eksternal memiliki bobot yang lebih besar dibandingkan ancaman, sehingga strategi bisnis perlu diarahkan untuk memanfaatkan insentif pemerintah dan pertumbuhan pasar sambil mengantisipasi tantangan teknis dan struktural. Temuan ini memberikan dasar bagi pengembangan strategi yang adaptif dan berkelanjutan bagi Dokter Molis dalam menghadapi dinamika industri kendaraan listrik nasional.
Co-Authors Indradewa, Rhian Kustiawan, Unggul Negoro, Dimas Angga