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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Madani: Multidisciplinary Scientific Journal
Meilani, Windi
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Pengaruh Brand Image dan Brand Awareness Terhadap Keputusan Pembelian Pizza Hut Delivery Cabang Plaju Meilani, Windi; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4570

Abstract

This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collection methods through questionnaires. The population in this study were people in Palembang City aged 15-25 years who had purchased pizza hut delivery from the Plaju branch in October, November, December 2022 and January, February, March 2023. The sampling method used purposive sampling with a total sample of 100 respondent. Data analysis techniques in this study were hypothesis testing, coefficient of determination testing, and multiple linear analysis. the results of testing the calculated F value of 73,597 with a significance value of 0.000 (0.000 <0.05), brand image and brand awareness together have a positive and significant effect on purchasing decisions for Pizza Hut Delivey Plaju Branch. Keywords: Brand image, Brand Awareness, Purchase Decisions
Distribusi Pendapatan dan Kekayaan dalam Ekonomi Islam Awaliyah, Maharani; Ramadhani, Octy Rizky; Hermawan, Adriyansyah; Meilani, Windi; Ismail, Muhammad Al-Fath; Tantowi, Ilham Muhammad; Mamduh, M. Ajril Faiz; Herdiana, Dian
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15667615

Abstract

Dalam perkembangan ekonomi di Indonesia, Distribusi pendapatan dan kekayaan merupakan isu fundamental dalam ekonomi yang berdampak langsung pada stabilitas sosial dan kesejahteraan masyarakat. Dalam perspektif ekonomi islam, distribusi yang adil bukan hanya tujuan ekonomi, tetapi juga kewajiban moral dan spiritual. Artikel ini membahas prinsip-prinsip distribusi dalam ekonomi islam, termasuk konsep kepemilikan, zakat, larangan riba, dan sistem warisan, serta peran negara dalam menjamin keadilan sosial. Pendekatan islam menekankan pentingnya keseimbangan antara kepentingan individu dan masyarakat serta pencegahan penumpukan kekayaan pada segelintir orang. Studi ini menunjukkan bahwa mekanisme distribusi dalam islam dapat menjadi solusi alternatif untuk mengurangi ketimpangan ekonomi dan menciptakan sistem ekonomi yang lebih inklusif dan berkeadilan.
Co-Authors Aslamia Rosa Awaliyah, Maharani Herdiana, Dian Hermawan, Adriyansyah Ismail, Muhammad Al-Fath Mamduh, M. Ajril Faiz Ramadhani, Octy Rizky Tantowi, Ilham Muhammad