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All Journal GUYUB: Journal of Community Engagement Journal of Economics and Policy Studies (JEPS) Jurnal Keadaban: Jurnal Sosial dan Humaniora Proceeding Of International Conference On Education, Society And Humanity
Eka Pradani, Rizki Febri
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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EKONOMI KREATIF MELALUI SOSIAL MEDIA Eka Pradani, Rizki Febri; Lindawati, Lindawati
KEADABAN: Jurnal Sosial dan Humaniora Vol 1, No 2 (2020)
Publisher : Fakultas Sosial dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/adab.v1i2.2227

Abstract

Sosial media merupakan media komunikasi yang hampir dimilik oleh setiap pengguna internet, termasuk bagi para pelaku usaha kreatif di Indonesia. Sehingga sangat disayangkan jika kesempatan ini tidak dimanfaatkan oleh para pelaku usaha. Jenis sosial media memilik berbagai jenis dan dan cara penggunaanya seperti facebook, twitter, instagram, line, whatsApp, path, dan google+. Jika biasanya pengusaha masih memerlukan tempat dan mengatur waktu dalam memasarkan hasil produk dan jasa, kini semua itu bisa mulai dihilangkan. Kelebihan media sosial yang dapat dirasakan bagi para pelaku usaha selain tidak terbatas waktu dan tempat juga mampu menekan biaya promosi dan pemasaran serendah-rendahnya, termasuk lebih mudah dalam mendekatkan diri dengan konsumen untuk bisa mendapatkan umpan balik berupa saran atau masukan sebagai bahan evaluasi bagi pengusaha untuk lebih mengembangkan produk yang dihasilkan.
DAMPAK PANDEMI COVID-19 TERHADAP PENDAPATAN INDUSTRI BATU BATA DI KECAMATAN BESUKI KABUPATEN SITUBONDO Eka Pradani, Rizki Febri
Journal of Economics and Policy Studies (JEPS) Vol. 3 No. 1 (2022): JEPS: Journal of Economic and Policy Studies
Publisher : UIN Sayyid Ali Rahmatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.46 KB) | DOI: 10.21274/jeps.v3i01.6202

Abstract

Pandemi Covid-19 dialami oleh negara y di dunia tidak terkecuali Negara Indonesia. Jumlah kematian tiap harinya bertambah seiring dengan meluasnya penyebaran virus Covid-19. Kebijakan pemerintah dalam meminimalisir kematian akibat Covid-19 dengan mengeluarkan kebijakan PSBB diseluruh daerah di Indonesia. Kebijakan ini sangat berpengaruh terhadap perekonomian masyarakat husunya pendapatan pelaku industri batu bata di Kecamatan Besuki kabupaten Situbondo. Adapun tujuan penelitian ini adalah untuk mengetahui dampak pandemi Covid-19 terhadap pendapatan pelaku industri batu bata serta upaya dalam menangani keadaan ekonomi ketika pandemi Covid-19. Metode penelitian ini menggunakan kualitatif dengan tehnik penentun informan menggunakan purposive sampling, selanjutnya teknik analisis data menggunakan triangulasi. Pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini adalah dampak pandemi Covid-19 terhadap pendapatan mengalami penurunan sebesar 60,8% hal ini dikarenakan permintaan terhadap batu bata oleh konsumen mengalami penurunan seiring dengan menurunnya daya beli masyarakat, upaya yang dilakukan dalam beradaptasi pada saat pandemi adalah dengan mengurangi produksi batu bata sesuai dengan keuangan produsen, serta meminjam modal kepada perbankan sesuai dengan kebijakan pemerintah terhadap UMKM
COLLABORATION OF TRADITION AND INNOVATION: CURRICULUM DEVELOPMENT AT NURUL JADID ISLAMIC BOARDING SCHOOL Arifin, Misbahul; Fitriyah, Wiwin; Eka Pradani, Rizki Febri
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nurul Jadid Islamic Boarding School has long been known as an Islamic educational institution that is strong in maintaining the tradition of classical Islamic knowledge. However, in this modern era, the challenges of globalization, digitalization, and the need for 21st-century competencies force Islamic boarding schools to adapt without losing their identity. This study examines how Nurul Jadid Islamic Boarding School develops its curriculum by integrating Islamic traditions with educational innovation. The research method used is a case study with a qualitative approach through in-depth interviews with Islamic boarding school caretakers, teachers, and students and analysis of curriculum documents. The study results show that the Islamic boarding school has succeeded in combining tradition and innovation by applying digital technology in learning, strengthening general subjects, and preserving the study of yellow books. This collaboration creates an education system that maintains Islamic values and prepares students to face the challenges of the modern world. Further research can be conducted to explore the long-term impact of this integration on the academic and spiritual success of students after graduating from the Islamic boarding school as an effort to prepare alums as agents of change who are responsible for creating welfare in society.
Optimalisasi Digital Marketing dan E-Commerce Berbasis Notifikasi untuk Meningkatkan Penjualan UMKM Kampoenk Snack Probolinggo Yaqin, Moh. Ainol; Khairi, Matlubul; Eka Pradani, Rizki Febri
GUYUB: Journal of Community Engagement Vol 6, No 4 (2025): Desember
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i4.12576

Abstract

This community service program (PkM) strengthened the competitiveness of Kampoenk Snack MSME (Probolinggo) by raising partner empowerment in management (income generating) and marketing (revenue generating). Baseline conditions showed manual operations: inconsistent transaction and cashflow records, low traceability, and limited digital penetration (online sales <20%, rating 4.3 with <30 reviews). The program applied Participatory Action Research (PAR) in five stages: socialization, training, technology deployment, mentoring–evaluation, and sustainability. Interventions were grouped into (1) management–finance digitalization via a simple accounting/recording app, standardized workflows, and monthly profit–loss reporting; and (2) digital marketing automation through marketplace restructuring, improved content, and notification-based e-commerce (WhatsApp Fonnte, Telegram Bot, email marketing, auto-responder), with WhatsApp direct messages as the primary conversion channel. Performance measures included a management regularity checklist, marketplace dashboards for rating and reviews, notification logs, and content insights. Measurement windows were two weeks for content reach and two months for online revenue. Data were triangulated by cross-checking app records, marketplace recaps, transaction evidence, interviews, and observations. Results show management regularity improved to 85%, promotions reached >300 customers, 15 photos and 5 videos reached ~5,000 accounts in two weeks, online revenue rose ~30% (IDR 2.75 million to ~IDR 3.5–4 million/month), and marketplace reputation increased (reviews 28→53; rating 4.3→4.7).
Co-Authors Arifin, Misbahul Fitriyah, Wiwin Khairi, Matlubul Lindawati Lindawati Yaqin, Moh. Ainol