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All Journal Jurnal Abdi Masyarakat Indonesia International Journal of Science and Society (IJSOC)
Asyrofuddin, Muhammad Isa
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Humanities Economics, Econometrics & Finance Education Engineering Materials Science & Nanotechnology Public Health Social Sciences

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The Strategy of the Nasdem Party in Confronting the Dominance of Major Parties in the 2024 Election in Tuban Regency Asyrofuddin, Muhammad Isa; Usni; Murod, Ma’mun; Setiawan, Asep
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1404

Abstract

This study analyzes the strategy of the Nasdem Party in responding to the dominance of major parties in the 2024 election in Tuban Regency. The research background highlights the complexity of local political competition, which is dominated by religion-based parties, as well as the crucial role of community leaders and local identity in shaping voter preferences. This study aims to identify the political strategies employed by the Nasdem Party and to reveal the challenges faced in enhancing electability and vote acquisition. A descriptive qualitative method is utilized, incorporating a data triangulation approach that includes in-depth interviews, document studies, and direct observations of political activities in the field. The findings indicate that the Nasdem Party adopts a strategy based on recruiting high-quality cadres, internal consolidation, and political marketing through the 4P approach (product, price, place, promotion), tailored to the socio-cultural characteristics of Tuban’s society. The primary challenges encountered include the dominance of major parties such as PKB and Golkar, shifts in voter preferences due to local and national issues, and competition among regional political figures. Although there has been an increase in electability at the regency DPRD level, the results have not yet met the targets for the provincial DPRD and national DPR-RI levels. In conclusion, the strategies implemented by the Nasdem Party have led to several positive achievements but still require further evaluation and refinement to address greater challenges in the future. This study provides practical contributions to the development of political strategies and offers recommendations for political parties in navigating elections, particularly in regions with complex political dynamics such as Tuban Regency.
Komputerisasi dan Menimbang Arah Baru Sistem Ketatanegaraan Indonesia Asyrofuddin, Muhammad Isa; Rosyid, Muhammad Ikhwanuddin Al; Salam, Shoffan Abdus; Syam, Alfad Haffan; Fitri, Anisa; Lestari, Fitha Dieni Puja; Fajar, Galih Sigit Al
Jurnal Abdi Masyarakat Indonesia Vol 5 No 5 (2025): JAMSI - September 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2053

Abstract

Perkembangan teknologi informasi dan komunikasi telah membawa perubahan signifikan dalam berbagai sektor, termasuk sistem ketatanegaraan. Sayangnya, pemanfaatan teknologi dalam pemerintahan Indonesia, khususnya di tingkat lokal, masih menghadapi berbagai kendala. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memberikan edukasi kepada peserta didik di MTs An-Nur Haurgeulis mengenai pentingnya komputerisasi dalam sistem pemerintahan modern. Metode kegiatan meliputi presentasi dan diskusi interaktif yang melibatkan sekitar 50 siswa kelas 7 hingga 9. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep e-Government, manfaat digitalisasi, serta tantangan sosial budaya yang mempengaruhi penerimaan teknologi dalam sistem pemerintahan. Kegiatan ini juga menghasilkan temuan terkait hambatan literasi digital dan infrastruktur, serta menawarkan solusi strategis berbasis edukasi dan kolaborasi. Kegiatan ini diharapkan menjadi langkah awal dalam menumbuhkan kesadaran kritis generasi muda terhadap arah baru sistem ketatanegaraan Indonesia yang berbasis teknologi.
Co-Authors Asep Setiawan Fajar, Galih Sigit Al Fitri, Anisa Lestari, Fitha Dieni Puja Murod, Ma’mun Rosyid, Muhammad Ikhwanuddin Al Salam, Shoffan Abdus Syam, Alfad Haffan Usni