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Transformation of Tourist Villages into Wellness Destinations Based on Community Participation and Digital Innovation Susanti, Putu Herny; Susi Indriyani; Rahmawati, Rahmawati; Kraugusteeliana, Kraugusteeliana
International Journal of Community Service (IJCS) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i1.1343

Abstract

Kenderan Village in Gianyar Regency, Bali, has great potential as a wellness tourism destination based on local wisdom. The natural beauty, spiritual culture, and traditional practices such as yoga, meditation, and herbal medicine make this village an ideal location for physical, mental, and spiritual health tourism. However, the management of wellness tourism still faces challenges, such as limited digital marketing, lack of tourism management skills, and minimal supporting infrastructure. This Community Service (PKM) activity aims to increase the capacity of the community to manage wellness tourism professionally and sustainably through a participatory approach and digital innovation. This program includes training in digital marketing, branding strategies, homestay management, and the use of digital technology in tourism promotion. In addition, collaboration with academics, government, and wellness practitioners is strengthened to build a community-based tourism ecosystem in Kenderan Village. The results of the program show an increase in community skills in digital marketing and destination management, which contributes to increasing the village's visibility at the national and international levels. The implementation of digital platforms, such as village websites and social media, has succeeded in attracting more wellness tourists. In addition, community participation has increased with the formation of wellness business groups, such as homestay healing, herbal medicine production, and traditional therapy. However, challenges remain, including improving digital and physical infrastructure, certifying wellness instructors, and strengthening the global wellness community network. Long-term strategies such as continued mentoring, private sector collaboration, and replication of this development model in other tourism villages are needed. With the right approach, Kenderan Village has the potential to become a leading wellness tourism destination in Bali, which not only improves community welfare but also provides an authentic healing experience for global tourists.
The Influence of Leadership, Work Environment, and Or-ganizational Culture on Employee Performance at PERUM DAMRI Bandar Lampung City Erwansyah Erwansyah; Andi Surya; M.Renandi Ekatama Surya; Armalia Reny; Megasari Megasari; Desmon Desmon; Susi Indriyani
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.520

Abstract

This study aims to determine and analyze whether leadership, work environment and organizational culture have a joint influence on employee performance at Perum Damri Bandar Lampung City. The type of data in this study uses quantitative research using primary and secondary data. The sample used is Non-Probability Sampling with saturated sampling type. With a sample of 60 employees who work as office staff at Perum Damri Bandar Lampung City. The analysis technique used is through validity, reliability, classical assumptions and hypothesis tests. From the results of the research that has been done shows that Leadership has an influence and is significant on Employee Performance with an influence contribution of 26.1%. Work Environment has an influence and is significant on Employee Performance with an influence contribution of 25.7%. Organizational Culture has an influence and is significant on Employee Performance with an influence contribution of 37.3%. Leadership, Work Environment and Organizational Culture have a simultaneous and significant influence on Employee Performance at Perum Damri Bandar Lampung. Leadership, Work Environment and Organizational Culture have an influence and are significant on Employee Performance at Perum Damri Bandar Lampung by 89.1%. The remaining 10.9% is influenced by other factors not examined in this study.