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All Journal Journal of Business and Management The Indonesian Journal of Business Administration The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Journal of Innovation, Business and Entrepreneurship Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Community Engagement and Emergence Journal (CEEJ) Journal of Economics and Business UBS International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Social And Economics Research Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Journal of Consumer Study and Applied Marketing journal of social and economic research
Dina Dellyana
School Of Business And Management, Bandung Institute Of Technology
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Understanding the Importance of Generation Z’s Eyewear Choices: The Role of Online and Offline Shopping Experiences in Fashion Products Wafiq Aulia Sukma Dewi; Dina Dellyana
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.50049

Abstract

This study examines factors influencing Generation Z's purchase intentions in the eyewear market in South Tangerang, Indonesia, focusing on service quality, brand consciousness, social media influence, and online shopping. Using Structural Equation Modeling (SEM), the research identifies intermediate constructs such as perceived value, brand trust, and customer trust, which shape purchasing decisions. The findings show that service quality is the most significant factor in shaping perceived value, which in turn impacts purchase intention. Brand consciousness influences brand trust, while social media significantly affects brand trust and loyalty. The study also highlights that online shopping experiences have a stronger impact on trust than offline shopping, reflecting Gen Z's digital preferences.
STRUKTURISASI INOVASI UNTUK KINERJA ORGANISASI YANG BERKELANJUTAN: SEBUAH PERSPEKTIF STRATEGIS DARI PERUSAHAAN LAYANAN DIGITAL DI INDONESIA Caesar Sartana Sarungu; Dina Dellyana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/x2mahy11

Abstract

Inovasi merupakan elemen strategis bagi organisasi untuk menghadapi tantangan jangka pendek sekaligus mendorong pertumbuhan berkelanjutan. Pada sektor jasa digital di Indonesia yang berkembang pesat, berbagai inisiatif inovasi telah diterapkan, namun sering kali belum ditunjang oleh sistem pengelolaan inovasi yang terstruktur. Penelitian ini bertujuan untuk mengevaluasi Innovation Management System (IMS) pada sebuah perusahaan jasa digital terkemuka dengan menggunakan data survei yang dianalisis melalui metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Human Capital Capability merupakan faktor paling signifikan yang memengaruhi Innovation Performance, Business Performance, dan Operational Performance, sehingga menegaskan peran sentral kompetensi sumber daya manusia dalam keberhasilan implementasi IMS. Sementara itu, Strategic Environment dan Resource Capability menunjukkan pengaruh yang bervariasi sehingga diperlukan tata kelola inovasi yang adaptif serta keselarasan pengelolaan sumber daya. Temuan ini memberikan rekomendasi praktis untuk pelembagaan inovasi melalui proses yang terstruktur dan selaras dengan prinsip ISO 56002.
DATA-DRIVEN LOCATION STRATEGY: HOW AHP SUPPORTS EFFECTIVE RESTAURANT SITE SELECTION Aji Rizky Hakim; Dina Dellyana
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1105

Abstract

The rapid growth of the food and beverage (F&B) service industry in Indonesia has driven increasingly fierce competition, especially in the Greater Jakarta (Jabodetabek) area, which is home to nearly 40% of the nation's F&B service businesses. Therefore, location selection is a strategic decision that significantly determines a restaurant's success. Toko Bakmi Kita, established in Serang City in 2019, plans to expand its business reach to Jabodetabek area with a more measured and data-driven approach. This study aims to identify the key criteria for restaurant location selection using the Analytic Hierarchy Process (AHP) method and evaluate five alternative locations to determine expansion locations. Data was collected through interviews and AHP questionnaires with 15 business owners and professionals in the F&B service sector, as well as secondary data from Google Maps and MAPID. The results show that of the eight main criteria, accessibility is the most influential factor, followed by market attractiveness, rental costs, and customer flow drivers. At the sub-criteria level, distance to main roads, rental payment schemes, and daytime and nighttime occupancy rates are the main determinants of location attractiveness. Of the five locations analyzed, two had the highest scores: Graha Raya Tangerang (Location E) with a score of 88.56 and Grand Wisata Bekasi (Location A) with a score of 85.12. Both were deemed to best meet the combination of good access, market potential, and cost structure that support Toko Bakmi Kita's expansion in Jabodetabek area.
Consumer Decision-Making Style of Gen Z and Millennials in Choosing Activewear (Study Case: Eiger Act) Rifky Widian; Dina Dellyana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 4 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i4.463

Abstract

This study explores the decision-making styles and visual preferences of Generation Z and Millennials in purchasing activewear, focusing on Eiger Act, a sub-brand of Eiger Tropical Adventure targeting the Indonesian market. Employing a quantitative descriptive-comparative approach, the research analyzes consumer behavior through the Consumer Style Inventory (CSI) framework and visual preference tests. Findings indicate that both generations share strong orientations toward quality, price/value consciousness, and convenience, with minimal differences in decision-making styles. Gen Z shows greater loyalty to global brands like Nike and Adidas, while Millennials are more flexible and open to local brands. Both groups consistently prefer minimalist and functional designs, favoring simple T-shirts with small logos over complex patterns. These results suggest that Eiger Act should adopt a dual marketing strategy building a strong, trustworthy brand image to appeal to Gen Z and leveraging unique storytelling and product differentiation to attract Millennials. Digital marketing and e-commerce platforms such as Tokopedia and Shopee should be prioritized, alongside the development of minimalist product lines and the use of 3D design technology to accelerate prototyping. This study contributes to consumer behavior literature by providing empirical insights into generational convergence in activewear preferences within emerging markets.
Co-Authors Aji Rizky Hakim Anggraeni Permatasari Ariono, Bernardus Aulia Dyah Hutami Kawigraha Aulia, Muhammad Rizki Ayunda, Batari Bernardus Ariono Caesar Sartana Sarungu Dian Anggraini Fernando, Edwin Hogiana, Della Yunia Laraswati, Dian Mutiah Laurentius Nicholas Rodriques Mardhiyah, Nabilah Meditya Wasesa Muhammad Faishal Muhammad Mukhlis Mukhlis, Muhammad Nurwibowo, Muchammad Pascal Yudha Ginting Perwira, Tetra Praditya, Patricius Ramadhan Pangestu, Dimas Ramadhan, Fadly Rizky Rifky Widian Rinjani, Abby Nabilla Surya Shavira Mayola, Shavira Suwondo, Merwyn Tetra Perwira Tri Hendra Widadi Wafiq Aulia Sukma Dewi Wahyudi, Muhammad Emir Alhafeez Wasesa, Meditya Wawan Dhewanto Yudha Ginting, Pascal