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DAMPAK RISIKO MAKRO DAN MIKRO INVESTASI SUB SEKTOR PERKEBUNAN LAHAN BASAH Sadikin, Ali; Dahniar, Dahniar; Dalimunthe, Fahmi Roy; Rusniati, Rusniati; Rachman, M. Yudi
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 8 No. 2 (2024): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/jrimk.v8i2.543

Abstract

This research is motivated by the problem that stock returns are influenced by micro and macro investment risk factors of an investment portopolio. The purpose of this study is to determine and analyze the impact of micro and macro investment risk factors from an investment portfolio in the wetland plantation sub-sector listed on the IDX for the period 2021-2023. The independent variables used are BI interest rates, Inflation and Financial Risk on Stock Returns as the dependent variable.   This study uses a quantitative approach with a population of 24 companies, a sample size of 21 companies using a purposive sample method. The analysis method applied is Descriptive Statistical analysis, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, Multiple Linear Regression Test, T Test, and Coefficient of Determination. The result of this study is that all classical assumptions pass the test. In the T test (partial test) on hypothesis H: 1 BI interest rate has a significant effect on stock returns in the wetland plantation sub-sector, while H: 2 and H: 3 Inflation and Financial Risk have no effect on Stock Returns in the Wetland Plantation sub-sector
ANALISIS CORPORATE SOCIAL MARKETING, CONSUMER AWARENESS DAN CONSUMER KNOWLEDGE TERHADAP GREEN CONSUMERISM PADA TRANSMART CARREFOUR BANJARMASIN Pratiwi, Mukti Cahyaning Putri; Rachman, M. Yudi; Abidin, M. Zainal; Supriyanto, Akhmad
Servqual: Jurnal Ilmu Manajemen Vol. 2 No. 2 (2025): Servqual: Jurnal Ilmu Manajemen
Publisher : CV. Anugerah Duta Perdana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari Corporate Social Marketing, Consumer Awareness, dan Consumer Knowledge terhadap Green Consumerism pada Transmart Carrefour Banjarmasin. Metode penelitian yang digunakan adalah metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner secara online dan dibagikan kepada 100 orang responden yang menggunakan green bag dari Transmart Carrefour. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji ketepatan model dan uji hipotesis. Hasil penelitian menunjukkan bahwa ketiga variabel bebas, yaitu Corporate Social Marketing, Consumer Awareness, dan Consumer Knowledge berpengaruh terhadap Green Consumerism pada Transmart Carrefour Banjarmasin. Berdasarkan hasil pengujian menggunakan SPSS, ketiga variabel bebas dinyatakan valid dan reliabel