Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Economic Education and Entrepreneurship Journal
Kurnia, Aang
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Marketing as an Investment in Micro, Small and Medium Enterprises (MSME) of Fruit Plant Nurseries Kurnia, Aang
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing through social media can be an effective marketing strategy, because it can reachconsumers widely. Digital marketing is also a form of investment to increase sales results and increase the value of business assets. This study aims to determine the type of digital marketing used in Micro, Small and Medium Enterprises (MSME)  Naura Flower fruit plant nursery as a form of investment that can make these MSME more advanced and developed. Data collection techniques in this study used triangulation by combining observation, interview and documentation techniques. This research was conducted at the Naura Flower fruit plant nursery Micro, Small and Medium Enterprises (MSME). Based on the results of the study that Micro, Small and Medium Enterprises (MSME) of Naura Flower fruit plant nursery have used Social Media Marketing (SMM) through social media WhatsApp and Facebook as a form of digital marketing investment. Naura Flower only uses one type of digital marketing, namely Social Media Marketing (SMM). Naura Flower also states that digital marketing is one part of a long-term investment for the progress and sustainability of Micro, Small and Medium Enterprises (MSME) in increasing sales results and increasing the value of business assets. This research is expected to provide insight for Micro, Small and Medium Enterprises (MSME) to be able to utilize and use digital marketing as a strategy.Keywords: Digital Marketing, Investment, Micro Small and Medium Enterprises (MSME)DOI: http://dx.doi.org/10.23960/E3J/v7i1.88-93
IMPLEMENTASI PEMBELAJARAN EKONOMI BERBASIS PROYEK (PROJECT BASED LEARNING) UNTUK MENINGKATKAN KETERAMPILAN BERFIKIR KRITIS Kurnia, Aang
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.48839

Abstract

Guru merupakan ujung tombak pelaksana pendidikan. Keberhasilan guru dalam melaksanakan tugasnya merupakan cerminan dari kinerja guru, dan hal tersebut terlihat dari aktualisasi kompetensi guru dalam merealisasikan tugas profesinya. Pencapaian tujuan pembelajaran dan meningkatkan hasil belajar merupakan tugas utama seorang pendidik. Salah satunya dengan menggunakan pembelajaran berbasis Project Based Learning sebagai suatu pendekatan pembelajaran yang inovatif yang berpusat pada peserta didik. Penyajian tulisan ini didasarkan pada analisis data kepustakaan dengan model analisis deskriptif. Dari hasil pembahasan dapat disimpulkan bahwa pembelajaran ekonomi apabila dikembangkan dengan kreatifitas model pembelajaran yang baik  akan sangat besar memiliki potensi untuk melatih proses berfikir siswa yang mengarah pada keterampilan berfikir kritis siswa. Keteramplilan berfikir kritis dikembangkan disetiap tahapan pembelajaran Project Based Learning. siswa menjadi terdorong di dalam belajar dan guru berperan sebagai mediator dan fasilitatornya. Metode ini melibatkan siswa dalam eksplorasi, penilaian, interpretasi, dan sintesis informasi untuk menghasilkan suatu produk atau solusi dari proyek yang dikerjakan. Pencapaian tujuan pembelajaran dan meningkatkan hasil belajar merupakan tugas utama seorang pendidik. Salah satunya dengan menggunakan pembelajaran berbasis Project Based Learning sebagai suatu pendekatan pembelajaran yang inovatif yang berpusat pada peserta didik.
Digital Marketing as an Investment in Micro, Small and Medium Enterprises (MSME) of Fruit Plant Nurseries Kurnia, Aang
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing through social media can be an effective marketing strategy, because it can reachconsumers widely. Digital marketing is also a form of investment to increase sales results and increase the value of business assets. This study aims to determine the type of digital marketing used in Micro, Small and Medium Enterprises (MSME)  Naura Flower fruit plant nursery as a form of investment that can make these MSME more advanced and developed. Data collection techniques in this study used triangulation by combining observation, interview and documentation techniques. This research was conducted at the Naura Flower fruit plant nursery Micro, Small and Medium Enterprises (MSME). Based on the results of the study that Micro, Small and Medium Enterprises (MSME) of Naura Flower fruit plant nursery have used Social Media Marketing (SMM) through social media WhatsApp and Facebook as a form of digital marketing investment. Naura Flower only uses one type of digital marketing, namely Social Media Marketing (SMM). Naura Flower also states that digital marketing is one part of a long-term investment for the progress and sustainability of Micro, Small and Medium Enterprises (MSME) in increasing sales results and increasing the value of business assets. This research is expected to provide insight for Micro, Small and Medium Enterprises (MSME) to be able to utilize and use digital marketing as a strategy.Keywords: Digital Marketing, Investment, Micro Small and Medium Enterprises (MSME)DOI: http://dx.doi.org/10.23960/E3J/v7i1.88-93
Co-Authors