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All Journal CaLLs : Journal of Culture, Arts, Literature, and Linguistics MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Prawara Jurnal Pengabdian Masyarakat
K, Dian Fitri
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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EFEKTIVITAS INFLUENCER MARKETING UNTUK UMKM DI PANGKALPINANG DAN SUNGAILIAT Robing, Robing; K, Dian Fitri
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 9, No 2 (2024): Vol 9, No 2 (2024): MITZAL, Volume 9, Nomor 2, November2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v9i2.5830

Abstract

This study is to evaluate the efficacy of influencer marketing as a strategic approach for Micro, Small, and Medium Enterprises (UMKM) in Pangkalpinang and Sungailiat. This research employed a qualitative methodology, conducting semi-structured interviews with 12 UMKM proprietors and various influencers engaged in product marketing collaborations. The results demonstrate that influencer marketing substantially improves the visibility and sales of UMKM products. UMKM proprietors recognized the need of choosing appropriate influencers based on their credibility, audience engagement, and content relevancy to the brand. The study also identified problems, including prices that do not consistently align with outcomes and insufficient control over the content generated by influencers. These findings highlight the significance of influencer marketing within the realm of digital marketing for UMKM in Indonesia. This research aims to offer insights and ideas for UMKM seeking to utilize influencer marketing to improve their market competitiveness.
Sosialisasi Potensi Kolong Bekas Tambang Timah Untuk Budidaya Ikan Di Desa Tepus, Bangka Selatan Kurniawan, Ardiansyah; Elgifienda, Tiara; K, Dian Fitri; Saputra, Farhan Afif; Vautrin, Hernandez Kendrick; Valina, Rahmi; Pratama, Ricky Hadi; Riswandi, Agung; Mahendra, Nadhiva; Gunawan, Gunawan
PRAWARA Jurnal ABDIMAS Vol 4 No 3 (2025): PRAWARA JURNAL ABDIMAS
Publisher : CV. Manha Digital

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Abstract

Desa Tepus merupakan salah satu desa di Bangka Belitung yang memiliki banyak kolong namun belum termanfaatkan secara optimal. Kolong tersebut sebenarnya memiliki potensi yang besar untuk dimanfaatkan kembali, terutama di sektor perikanan. Minimnya pengetahuan dan keterampilan mengenai budidaya ikan di kolong menjadi salah satu faktor yang menghambat pemanfaatan potensi tersebut. Oleh karena itu, diperlukan upaya edukatif melalui kegiatan sosialisasi untuk mengenalkan manfaat dan teknik budidaya ikan di kolong secara tepat guna. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam bentuk sosialisasi yang bersifat partisipatif dan melibatkan secara langsung warga dusun serta perangkat desa. Sosialisasi secara lisan terkait potensi kolong untuk budidaya ikan dihadiri warga dan perangkat pemerintahan desa. Materi dari hasil penelitian bahwa sebagian kolong di Desa Tepus termasuk kategori tercemar ringan dan memiliki potensi untuk dikembangkan budidaya ikan. Antusiasme dan keterlibatan aktif masyarakat menunjukkan adanya kesadaran kolektif akan pentingnya pemanfaatan lahan pasca-tambang secara produktif dan berkelanjutan. Program sosialisasi ini diharapkan menjadi langkah awal yang mendorong masyarakat untuk mulai melakukan praktik budidaya secara mandiri dan berkelanjutan, serta menjadi dasar bagi kegiatan pendampingan dan pelatihan lanjutan di masa mendatang.
RUTH PRAWER JHABVALA’S EAST INTO UPPER EAST: THE FATE OF BEING COLONY K, Dian Fitri
CaLLs (Journal of Culture, Arts, Literature, and Linguistics) Vol 7, No 2 (2021): CaLLs, December 2021
Publisher : Fakultas Ilmu Budaya, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/calls.v7i2.6228

Abstract

ABSTRACT This research intends to untangle the particular issues related to Orientalism. East into Upper East by Ruth Praver Jabvala displays the conflicted culture which happens to Indians. The Characters tend to act as Upper Class in Western Manner. Jabvala illustrates the difficulties of being Indian who has to approach western culture then fall in term of Orientalism. Orientalism by Edward W. Said is used as a tool to analyze this book especially to find Latent and Manifest Orientalism. This research shows that conflicted culture which happens to the characters in Jabvala’s was effected by Post Colonialism. In short, Upper East was built by the colonist. This book describes the way Indian sees their culture as given by the West.Keywords: cultural identity, east, upper east, orientalism, and postcolonialism.
Co-Authors Ardiansyah Kurniawan Gunawan Gunawan Mahendra, Nadhiva Pratama, Ricky Hadi Riswandi, Agung Robing, Robing Saputra, Farhan Afif Tiara Elgifienda Valina, Rahmi Vautrin, Hernandez Kendrick