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Teoh, Ai Ping
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Languange, Linguistic, Communication & Media

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Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island Keni, Keni; Wilson, Nicholas; Adrianto, Fajri; Dharmawan, Purnama; Teoh, Ai Ping
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.28668

Abstract

Despite being a popular destination, Riau Island's tourist numbers have declined as of April 2024, and remain lower than those of other Indonesian destinations. Therefore, prompt actions are needed to increase the number of visitors. Therefore, using the stimulus-organism-response (S-O-R) framework, this research delves into the intricate factors that mold individuals' propensity to revisit Riau Island. Employing a survey-centric methodology, an extensive dataset was scrupulously amassed from eligible participants through the deployment of digital questionnaires. Stringent criteria were implemented via purposive sampling, ensuring respondents had frequented Riau Island at least thrice in the preceding two years. The two-month duration of data collection yielded a robust dataset, encompassing a total of 154 responses. The analysis, executed using the Partial Least Squares (PLS) method in SmartPLS 4 software, validates the affirmative impact of both destination quality and destination source credibility on tourist satisfaction and the willingness to revisit. Furthermore, the results disclose that tourist satisfaction functions as a positive mediator in these relationships. This implies that the perceived destination quality and source credibility indirectly contribute to the probability of future visits by positively influencing the overall satisfaction of tourists. These findings not only enrich people’s understanding of the determinants influencing individuals' choices to revisit a destination, but also present valuable implications for enhancing destination management and marketing strategies, ultimately aiming to elevate the overall tourist experience. In essence, this study adds to a refined comprehension of the dynamics underlying repeat visitation behaviors, opening avenues for strategic interventions in the tourism sector.
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention Keni, Keni; Teoh, Ai Ping; Vincent, Vincent; Sari, Wulan Purnama
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11847

Abstract

The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase intention in order to maintain the existence of the company, especially in an increasingly competitive business environment. Hence, this study was conducted to examine whether luxury brand perception, social influence, and brand personality have a positive and significant impact on purchase intention. This study was descriptive research and was conducted by using the cross-sectional method. The population of this research was all Indonesian smartphone users, and the sampling frame was limited to smartphone users who live in Jakarta, whereas purposive sampling was conducted for the data collection from respondents. The data collection was conducted by distributing questionnaires to 100 respondents through the internet and this study used SmartPLS software version 3.2.7. for the data analysis. The result of this study showed that luxury brand perception, social influence and brand personality have a significant and positive impact towards purchase intention. Therefore, it is essential for smartphone companies to maintain their image as a luxury brand, observe and improve customers’ influence to the others about the brand, and also associate the brand’s personalities with customers in order to increase the customers’ purchase intention. Niat pembelian memiliki peran yang semakin penting untuk setiap perusahaan karena pada saat ini, menghasilkan penjualan bukan hanya bertujuan untuk memperoleh keuntungan, tetapi juga untuk mempertahankan keberadaan perusahaan, khususnya dari kondisi persaingan yang semakin meningkat. Tujuan utama penelitian ini adalah untuk meneliti hubungan yang terjadi diantara persepsi terhadap luxury brand, pengaruh sosial dan brand personality terhadap niat pembelian. Penelitian ini merupakan penelitian deskriptif dan dilakukan dengan menggunakan metode cross-sectional. Populasi pada penelitian ini adalah seluruh pengguna smartphone di Indonesia dan sample pada penelitian ini dibatasi pada pengguna smartphone yang berdomisili di Jakarta, dimana purposive sampling digunakan untuk mengumpulkan data dari responden. Pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 100 oorang responden melalui internet dan penelitian ini menggunakan perangkat lunak SmartPLS versi 3.2.7. untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa persepsi terhadap luxury brand, pengaruh sosial dan brand personality memiliki pengaruh yang positif dan signifikan terhadap niat pembelian. Oleh sebab itu, merupakan sebuah hal yang penting bagi perusahaan smartphone untuk mengembangkan persepsi terhadap luxury brand, pengaruh sosial dan brand personality pelanggan untuk meningkatkan niat pembelian pelanggan.
Co-Authors Adrianto, Fajri Dharmawan, Purnama Keni Keni Nicholas Wilson Vincent Vincent, Vincent Wulan Purnama Sari