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Komunikasi Public Relations Politik Luar Negeri Rumania Prihartadi, Bambang; Ariyani, Nafiah
International Journal of Demos (IJD) Volume 5 Issue 1 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i1.389

Abstract

AbstractPresident Klaus Werner Iohannis (KWI) implements strategic planning Public Relations for Romanian Foreign Policy (RFP). The obstacle of implementing RFP is the opposition from right and left populists using the issue of Euroscepticism. This paper will explain communications PR to overcome Euroscepticism and answer questions: How does President KWI uses communications PR for RFP?, How is Presiden KWI’s communications? and  what step of communications is used by Romanian Government? To encounter Euroscepticism, KWI does communications PR by means of electronic media, printed media, and new media. Theoretical framework used is ’’Strategic Planning for Public Relations 5th Edition”: phase one formative research; phase two strategy; phase three tactics; and phase four evaluative research. In this paper, communications PR uses Laswell’s concept of communications: ’Who, Says What, In what Channel, to Whom dan with What effect. KWI uses communications PR for foreign policy for Romanian and EU citizens. Lack of understanding the importance of being the EU member will improve Euroscepticism. This situation is taken advantage by right and left populists in Rumania and EU countries who are anti-EU integration. Therefore, Ministry of Foreign Affairs Romania together with other Ministries or government institutions have communications PR of foreign policy.Keywords: Communications Public Relations,  Romania Foreign Policy, European Union, and Euroscepticism.  AbstrakPresiden Klaus Werner Iohannis (KWI) melakukan strategi perencanaan komunikasi PR Politik Luar Negeri (Pollugri). Tantangannya adalah kelompok populis kanan/kiri yang menggunakan isu Euroskeptisisme. Paper akan menjelaskan komunikasi PR Pollugri dalam menghadapi Euroskeptisisme. Paper ini, menjawab pertanyaan tentang bagaimana Presiden KWI melakukan komunikasi PR pollugri? Seperti apa komunikasi PR tersebut? Apa langkah KWI dalam melaksanakan komunikasi PR? Untuk menghadapi Euroskeptisisme, KWI melakukan komunikasi PR Pollugri yaitu  melalui  media elektronik, cetak  dan media baru. Landasan teori yang diterapkan yaitu ‘’Strategic Planning for Public Relations 5th Edition”  yaitu  Phase one Formative Research; Phase Two Strategy; Phase Three Tactics; dan Phase Four Evaluative Research. Komunikasi PR, menggunakan konsep komunikasi dari Laswell yaitu ‘’Who, Says What, In what Channel, to Whom dan with What effect. Rumania menerapkan komunikasi PR  kepada WN Rumania dan WN UE. Tujuan komunikasi PR Pollugri adalah untuk mendapatkan dukungan WN (warga negara) Rumania dan WN UE. Kurangnya pemahaman pentingnya Rumania menjadi anggota UE dapat menumbuhkan Euroskeptisisme. Keadaan tersebut dimanfaatkan oleh kelompok anti-UE baik di Rumania dan di negara-negara UE. Kementerian Luar Negeri bersama sama dengan kementerian/lembaga terkait secara serempak melakukan komunikasi PR kebijakan pro UE.  Kata kunci: Komunikasi PR (Public Relations),  Politik Luar Negeri Rumania, Uni Eropa, dan Euroskeptisisme.
An Analysis of Romanian President Klaus Werner Iohannis's Political Communication Attributions to Gain Populist Support (a Case Study of Romania's Membership in the European Union) Prihartadi, Bambang; Widaningsih, T Titi; Budianto, Heri; Santoso, Prasetya Yoga; Widowati, Dewi
Journal of Social Science Vol. 6 No. 6 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v6i6.1060

Abstract

Romanian President Klaus Werner Iohannis (KWI) was president for the first term from 2014 to 2019 and for the second term from 2019 to 2025. During his time in office, some populist groups in Romania said that joining the European Union (EU) brought economic problems, foreign culture, unhappiness with government, feeling like they lost rights, being unhappy with the EU, and worrying about losing control over their country. This kind of populism happened not only in Romania but also in other EU countries. The goal of this research is to understand what populism means, how people think about it, and how President KWI tried to get support from these populist groups while Romania was part of the EU. This study uses a mix of Heider's attribution theory and Dan Nimmo's political communication ideas. The study guesses that even though some groups were against the EU or Euroscepticism, by using political communication strategies, President KWI could deal with these issues and keep Romania in the EU. The results showed that populist groups kept pushing for anti-EU, anti-elites, anti-establishment, and anti-pluralism ideas to win public support. The public had mixed feelings about these campaigns. By the end of KWI's time in office, more people started to support populists because they lost trust in the government, which wasn't strong enough in fighting corruption. Still, by using political communication strategies, Romania stayed in the EU and joined the Schengen Area on January 1, 2025. Also, President KWI was able to serve two terms.
Attribution of Romanian AUR Party Chairman George Simion's Political Communication to Gain Community Support (Case Study of Romania's Membership in the EU) Prihartadi, Bambang; Widaningsih, T. Titi; Budianto, Heri; Bakti, Andi Faisal; Rosadi, Udi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 9 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i9.560

Abstract

The emergence of the AUR Party on September 19, 2019, led by George Simion, is a socio-political picture of Romania. AUR was established ahead of the 2020 local and parliamentary elections. In the local elections, AUR received 1 percent of the vote and in the parliamentary elections received 9 percent of the vote. AUR campaigns on four programs: family, nation, orthodox Christians, and freedom. In the 2024 parliamentary elections, AUR received 18 percent, the second largest after the PSD Party with 22.8 percent. The purpose of this research is to uncover the meaning, explore understanding, and analyze George Simion's efforts to gain the support of the Romanian people within the framework of Ramania's membership in the EU by using the integration of Heider's attribution theory with Dan Nimmo's political communication theory. The results of the study explain that there was an increase in votes in the Parliament. George Simion's campaign received increased public support in the parliamentary and presidential elections. On the other hand, there was resistance from the community which was manifested in the second round of the presidential election which was won by Nicorsur Dan, from the independent pro-EU group. George Simion 's defeat in the presidential election was analyzed through George Simion 's political communication attribution theory.