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Komunikasi Public Relations Politik Luar Negeri Rumania Prihartadi, Bambang; Ariyani, Nafiah
International Journal of Demos (IJD) Volume 5 Issue 1 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i1.389

Abstract

AbstractPresident Klaus Werner Iohannis (KWI) implements strategic planning Public Relations for Romanian Foreign Policy (RFP). The obstacle of implementing RFP is the opposition from right and left populists using the issue of Euroscepticism. This paper will explain communications PR to overcome Euroscepticism and answer questions: How does President KWI uses communications PR for RFP?, How is Presiden KWI’s communications? and  what step of communications is used by Romanian Government? To encounter Euroscepticism, KWI does communications PR by means of electronic media, printed media, and new media. Theoretical framework used is ’’Strategic Planning for Public Relations 5th Edition”: phase one formative research; phase two strategy; phase three tactics; and phase four evaluative research. In this paper, communications PR uses Laswell’s concept of communications: ’Who, Says What, In what Channel, to Whom dan with What effect. KWI uses communications PR for foreign policy for Romanian and EU citizens. Lack of understanding the importance of being the EU member will improve Euroscepticism. This situation is taken advantage by right and left populists in Rumania and EU countries who are anti-EU integration. Therefore, Ministry of Foreign Affairs Romania together with other Ministries or government institutions have communications PR of foreign policy.Keywords: Communications Public Relations,  Romania Foreign Policy, European Union, and Euroscepticism.  AbstrakPresiden Klaus Werner Iohannis (KWI) melakukan strategi perencanaan komunikasi PR Politik Luar Negeri (Pollugri). Tantangannya adalah kelompok populis kanan/kiri yang menggunakan isu Euroskeptisisme. Paper akan menjelaskan komunikasi PR Pollugri dalam menghadapi Euroskeptisisme. Paper ini, menjawab pertanyaan tentang bagaimana Presiden KWI melakukan komunikasi PR pollugri? Seperti apa komunikasi PR tersebut? Apa langkah KWI dalam melaksanakan komunikasi PR? Untuk menghadapi Euroskeptisisme, KWI melakukan komunikasi PR Pollugri yaitu  melalui  media elektronik, cetak  dan media baru. Landasan teori yang diterapkan yaitu ‘’Strategic Planning for Public Relations 5th Edition”  yaitu  Phase one Formative Research; Phase Two Strategy; Phase Three Tactics; dan Phase Four Evaluative Research. Komunikasi PR, menggunakan konsep komunikasi dari Laswell yaitu ‘’Who, Says What, In what Channel, to Whom dan with What effect. Rumania menerapkan komunikasi PR  kepada WN Rumania dan WN UE. Tujuan komunikasi PR Pollugri adalah untuk mendapatkan dukungan WN (warga negara) Rumania dan WN UE. Kurangnya pemahaman pentingnya Rumania menjadi anggota UE dapat menumbuhkan Euroskeptisisme. Keadaan tersebut dimanfaatkan oleh kelompok anti-UE baik di Rumania dan di negara-negara UE. Kementerian Luar Negeri bersama sama dengan kementerian/lembaga terkait secara serempak melakukan komunikasi PR kebijakan pro UE.  Kata kunci: Komunikasi PR (Public Relations),  Politik Luar Negeri Rumania, Uni Eropa, dan Euroskeptisisme.
An Analysis of Romanian President Klaus Werner Iohannis's Political Communication Attributions to Gain Populist Support (a Case Study of Romania's Membership in the European Union) Prihartadi, Bambang; Widaningsih, T Titi; Budianto, Heri; Santoso, Prasetya Yoga; Widowati, Dewi
Journal of Social Science Vol. 6 No. 6 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v6i6.1060

Abstract

Romanian President Klaus Werner Iohannis (KWI) was president for the first term from 2014 to 2019 and for the second term from 2019 to 2025. During his time in office, some populist groups in Romania said that joining the European Union (EU) brought economic problems, foreign culture, unhappiness with government, feeling like they lost rights, being unhappy with the EU, and worrying about losing control over their country. This kind of populism happened not only in Romania but also in other EU countries. The goal of this research is to understand what populism means, how people think about it, and how President KWI tried to get support from these populist groups while Romania was part of the EU. This study uses a mix of Heider's attribution theory and Dan Nimmo's political communication ideas. The study guesses that even though some groups were against the EU or Euroscepticism, by using political communication strategies, President KWI could deal with these issues and keep Romania in the EU. The results showed that populist groups kept pushing for anti-EU, anti-elites, anti-establishment, and anti-pluralism ideas to win public support. The public had mixed feelings about these campaigns. By the end of KWI's time in office, more people started to support populists because they lost trust in the government, which wasn't strong enough in fighting corruption. Still, by using political communication strategies, Romania stayed in the EU and joined the Schengen Area on January 1, 2025. Also, President KWI was able to serve two terms.