Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Greenation Sosial dan Politik
Badrunsyah
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH CITRA MEREK DAN GAYA HIDUP HEDONIS TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ADIDAS PADA MAHASISWA FEB UNIVERSITAS MERCU BUANA CABANG JATISAMPURNA BEKASI TAHUN 2019 Oktaviani, Tika; Nurminingsih; Badrunsyah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 2 (2022): March 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i2.112

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat Pengaruh Citra Merek dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Sepatu Olahraga Adidas Pada Mahasiswa FEB Universitas Mercu Buana Cabang Jatisampurna Tahun 2019. Penelitian ini menggunakan tiga buah istrumen, yaitu instrumen Citra Merek (X1), Gaya Hidup Hedonis (X2) dan Keputusan Pembelian (Y).Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan metode survei. Populasi dan sampel dalam penelitian ini berjumlah 100 responden dengan menggunakan teknik accidental sampling. Kuesioner merupakan instrumen utama untuk mengumpulkan data primer. Analisis penelitian menggunakan SEM. Temuan penelitian ini adalah Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian, Gaya Hidup Hedonis berpengaruh signifikan terhadap Keputusan Pembelian, Citra Merek dan Gaya Hidup Hedonis secara bersama-sama berpengaruh secara signifikan terhadap Keputusan Pembelian. Untuk mempertahankan usaha Adidas tentunya harus lebih memperhatikan kualitas yang ditawarkan kepada pelanggan sehingga Citra Merek tetap menjadi pilihan konsumen untuk memenuhi Gaya Hidup Hedonis sehingga tercipta adanya Keputusan Pembelian.
Legal Innovation and AI Integration in the Management of Community Development and Empowerment Obligations by Coal Mining Companies Badrunsyah; Mugiati
Jurnal Greenation Sosial dan Politik Vol. 3 No. 2 (2025): Jurnal Greenation Sosial dan Politik (Mei - Juli 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v3i2.385

Abstract

Coal mining companies in Indonesia are required to implement the Community Development and Empowerment (PPM) program as a form of social responsibility and contribution to local development. However, the implementation of this program is still faced with a number of obstacles such as weak supervision, lack of community participation, and limited transparency. This research aims to examine how legal innovation and artificial intelligence (AI) integration can improve the governance of PPM obligations in a more efficient, accountable, and sustainable manner. This research is a qualitative normative juridical study, which examines legal norms with a descriptive-analytical approach, to understand how the law should apply in the context of the implementation of Community Development and Empowerment (PPM) obligations by coal mining companies and how the integration of technology, especially artificial intelligence (AI), can be accommodated in the legal system. The results of the study revealed that the use of AI technology, such as data analysis, digital reporting systems, and community feedback platforms, is able to increase the effectiveness and transparency of the implementation of the PPM program. On the other hand, legal innovation is needed in the form of regulatory reforms that support technology-based systems and active community involvement. This study concludes that the integration of legal innovation and AI technology can be a strategic solution in strengthening the implementation of PPM obligations by coal mining companies, while encouraging the realization of social justice and sustainable development in mining areas.
Co-Authors Mugiati Nurminingsih Oktaviani, Tika