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All Journal Edu Sociata : Jurnal Pendidikan Sosiologi Journal of the Community Development in Asia Society
Ray, Erick Lauren
Unknown Affiliation
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Decision to Use E-Wallet in The Millennial Generation in Jakarta Bernando, Franky Okto; Ray, Erick Lauren
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2265

Abstract

This study aims to analyze the effect of Environmental Consciousness, Perceived Usefulness, and Perceived Ease of Use on the Decision to use E-Wallet in the Millennial Generation in Jakarta through their Attitude Toward Green. It is hoped that through this research, you can see the extent to which technology is utilized with the UTAUT Model and Millennial Generation Purchase Behavior in Jakarta in the use of digital technology in supporting green behavior attitudes. The sampling method used is purposive sampling. This research was conducted using the questionnaire method, conducted on 190 respondents. Quantitative analysis includes validity and reliability tests, classical assumption tests, coefficient of determination R2, F test, t-test and multiple regression analysis. The R2 value of 0.357 indicates that 35.7% of the achieved use decisions are indeed influenced by the independent variables used in this study. From these findings, we will determine the effect of Perceived Usefulness, Environmental Consciousness and Perceived Ease of Use on the Decision to Use E-Wallet with an Attitude Toward Green as an intervening variable in the millennial generation in the city of Jakarta so that later it will be able to contribute thoughts related to the study of attitude toward green or financial technology.
Adopsi Media Sosial, Orientasi Halal, dan Kebijakan Pemerintah: Dampaknya terhadap Kinerja Bisnis UMKM Makanan dan Minuman di Indonesia Bernando, Franky Okto; Ray, Erick Lauren
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.821

Abstract

This study investigates the influence of social media adoption and halal orientation on the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia’s food and beverage (F&B) sector. It also examines the moderating role of government policy in the relationship between halal orientation and business performance. Previous studies have emphasised the strategic importance of social media in enhancing MSME competitiveness, especially amid increasing digitalisation in Indonesia. Data were collected from 372 MSMEs in Jakarta, Indonesia, using purposive sampling based on the Krejcie and Morgan sample size guidelines. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data. The results show that government policy significantly moderates the positive effect of halal orientation on business performance, highlighting the critical role of institutional support. This study addresses a gap in the literature concerning the interaction between religious value alignment, digital tool adoption, and external policy support. Nevertheless, the findings are context-specific and may not be generalizable beyond Jakarta. Future research should refine construct measurements related to social media adoption, entrepreneurial orientation, and government support using validated reflective indicators to enhance reliability and broader applicability.
Pengaruh Aktivisme Merek terhadap Loyalitas Konsumen dan Perubahan Sosial Wicaksono, Abdul Rahman Arie; Ray, Erick Lauren; Prakosa, Bayu Giri
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.841

Abstract

This study investigates the influence of brand activism on consumer loyalty and perceived social change, with a particular emphasis on the Indonesian consumer context. In an era increasingly shaped by value-oriented consumption, brand activism has evolved as a strategic corporate response that extends beyond conventional corporate social responsibility (CSR). Unlike traditional CSR, which predominantly emphasizes philanthropy and environmental sustainability, brand activism entails a company’s public engagement with sociopolitical issues, thereby fostering stronger ideological alignment with consumers. Grounded in Social Identity Theory and Stakeholder Theory, this research examines the extent to which perceived authenticity and consistency of brand activism initiatives affect both consumer behavior and broader societal perceptions. Employing a quantitative research design, data were collected via an online survey involving 300 participants with prior exposure to brand activism campaigns. The proposed model was tested using Structural Equation Modeling (SEM). The results indicate that brand activism has a significant positive effect on consumer loyalty (? = 0.58, p < .001) and enhances perceptions of social change (? = 0.42, p < .001). Moreover, consumer loyalty was found to mediate the relationship between brand activism and perceived social change (? = 0.35, p < .001), suggesting that loyal consumers contribute to the amplification of activism-driven societal outcomes. These findings have practical implications for marketers and brand strategists, highlighting the importance of sustained, genuine engagement with social causes. The study advances marketing scholarship by elucidating the connection between corporate performance and social transformation. Future research should consider longitudinal designs, objective social impact assessments, and cross-cultural comparative analyses to deepen insights into the evolving role of brand activism.
Analisis Personal Branding Bobby Nasution Melalui Media Sosial Instagram @Bobbynst Simanjuntak, Daniel; Ray, Erick Lauren; Setiadi, Rizki Muhammad Ardian; Syaefudin, Mochamad
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 8 No 2 (2025): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v8i2.3536

Abstract

Penelitian ini bertujuan untuk memahami bagaimana penggunaan Instagram dapat meningkatkan personal branding Bobby Nasution. Tujuan dari penelitian ini adalah untuk memahami bentuk komunikasi politik yang dilakukan oleh Bobby Nasution dalam membangun personal branding melalui Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan konstruktivisme. Pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan observasi pada narasumber terkait. Berdasarkan hasil penelitian, ditemukan bahwa personal branding yang dibangun Bobby Nasution mencerminkan keaslian dalam konten Instagramnya. Analisis dilakukan dengan menggunakan empat konsep personal branding yang dikemukakan oleh Peter Montoya (Siswiyanto, 2020:9), yaitu: (1) The Law of Visibility, (2) The Law of Personality, (3) The Law of Leadership, dan (4) The Law of Specialization. Ia menunjukkan kepemimpinan dengan menyampaikan pesan-pesan yang tegas dan didukung data faktual. Sisi kepribadiannya yang autentik tampak selaras dengan realitas yang ditampilkan di Instagram, memperlihatkan bahwa ia adalah sosok yang jujur dan transparan. Bobby juga memanfaatkan visibilitasnya dengan konsisten membagikan informasi tentang dirinya dan aktivitasnya melalui akun Instagram @bobbynst, sehingga memperkuat citra publiknya di mata masyarakat.
Co-Authors Bernando, Franky Okto Daniel Simanjuntak, Daniel Prakosa, Bayu Giri Setiadi, Rizki Muhammad Ardian Syaefudin, Mochamad Wicaksono, Abdul Rahman Arie