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All Journal NOTION: Journal of Linguistics, Literature, and Culture IALLTEACH (Issues In Applied Linguistics & Language Teaching) Edu Sociata : Jurnal Pendidikan Sosiologi
Setiadi, Rizki Muhammad Ardian
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Representation of Target Culture in a Locally Published English Textbook Setiadi, Rizki Muhammad Ardian; Simanjuntak, Daniel; Diningrat, Mohammad Santosa Mulyo
IALLTEACH (Issues In Applied Linguistics & Language Teaching) Vol. 4 No. 2 (2022): Issues in Applied Linguistics and Language Teaching
Publisher : English Language Education, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/iallteach.v4i2.7254

Abstract

Culture is an important part of English language teaching and learning. Students must be exposed to the culture related to the communication skills being taught. Textbook can be a medium for the teachers to present different kinds of culture along with the language content. Therefore, it is essential for an English textbook to properly include cultural contents. This study aims to investigate the target culture included in a junior high school English textbook used by many teachers in Indonesia. Qualitative descriptive design was employed in order to describe the target culture in the textbook without any manipulation to the data. Moran’s (2001) five dimensions of culture that include products, practices, perspectives, communities, and persons was used to analyze the data. The results found 61 items in the textbook that contained references to the target culture. The ways those target culture were presented were not vary. Almost all of those items were presented in words or passages.
Xenoglossophilia in Asian skincare marketing: A cross-country multiple case analysis of language choice on social media Fatmasari, Fajria; Setiadi, Rizki Muhammad Ardian
NOTION: Journal of Linguistics, Literature, and Culture Vol. 7 No. 2 (2025): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v7i2.13942

Abstract

The occurrence of xenoglossophilia in non-English speaking countries has recently become attention among scholars due to the rise of technology. It makes it easier for brands to promote through social media content. Some skincare brands routinely post content to attract the market, thus making skincare marketing so dynamic. The objective of this paper is to explore the phenomenon of xenoglossophilia in certain countries and provide a new understanding of how English dominance, the absence of a native language, and script choice impact the situation. Thus, this study will contribute to marketers, linguists, and academics. This research was a multiple-case analysis that employed multiple-analyst triangulation in analyzing data on social media content from some brands in Indonesia, Japan, South Korea, Thailand, and China. The results of the study showed English was chosen for their promotional text. Surprisingly, brands from Indonesia have 0,005 percent of full native language frequency in their content, while brands from China employ 100 percent English in their content. Here, English was seen as the dominant language among the countries, although they still had their native language. The absence of the native language is seen in some brands from some countries for any reason. Therefore, some brands still consider having copywriting in their native script related to their main target audience. From the data, we concluded that the use of English in social media content is considered a strategy to gain more market share in the global economy without purposefully irritating nationalism among the countries.
Analisis Personal Branding Bobby Nasution Melalui Media Sosial Instagram @Bobbynst Simanjuntak, Daniel; Ray, Erick Lauren; Setiadi, Rizki Muhammad Ardian; Syaefudin, Mochamad
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 8 No 2 (2025): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

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Abstract

Penelitian ini bertujuan untuk memahami bagaimana penggunaan Instagram dapat meningkatkan personal branding Bobby Nasution. Tujuan dari penelitian ini adalah untuk memahami bentuk komunikasi politik yang dilakukan oleh Bobby Nasution dalam membangun personal branding melalui Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan konstruktivisme. Pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan observasi pada narasumber terkait. Berdasarkan hasil penelitian, ditemukan bahwa personal branding yang dibangun Bobby Nasution mencerminkan keaslian dalam konten Instagramnya. Analisis dilakukan dengan menggunakan empat konsep personal branding yang dikemukakan oleh Peter Montoya (Siswiyanto, 2020:9), yaitu: (1) The Law of Visibility, (2) The Law of Personality, (3) The Law of Leadership, dan (4) The Law of Specialization. Ia menunjukkan kepemimpinan dengan menyampaikan pesan-pesan yang tegas dan didukung data faktual. Sisi kepribadiannya yang autentik tampak selaras dengan realitas yang ditampilkan di Instagram, memperlihatkan bahwa ia adalah sosok yang jujur dan transparan. Bobby juga memanfaatkan visibilitasnya dengan konsisten membagikan informasi tentang dirinya dan aktivitasnya melalui akun Instagram @bobbynst, sehingga memperkuat citra publiknya di mata masyarakat.
Co-Authors Daniel Simanjuntak, Daniel Diningrat, Mohammad Santosa Mulyo Fajria Fatmasari Ray, Erick Lauren Syaefudin, Mochamad