Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Business Management and Economic Development
Nasution, Hotman
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation of Islamic Business Communication Management in Micro, Small and Medium Enterprises: Case Study of Roti Bakar Ahmad Pekanbaru Saputra, Hendra Eka; Deswarta, Deswarta; Nasution, Hotman
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1428

Abstract

Mr. Ahmad's business, inspired by his uncle, specializes in selling baked bread products in various flavors. The target market includes the general community, students, and children. To promote his products, Mr. Ahmad utilizes banners, promotional coupons, word-of-mouth through friends and family, and social media platforms. In his customer interactions, he prioritizes excellent service by being friendly, polite, and maintaining high product quality. Additionally, he often offers promotional incentives, such as a free product after ten purchases, and provides ordering services via WhatsApp. However, a recurring issue arises as some customers fail to collect their orders despite reminders. A significant challenge faced by Mr. Ahmad is the unavailability of certain bread products ordered through WhatsApp, leading to customer dissatisfaction and a gradual shift to competing businesses. Mr. Ahmad acknowledges the critical role of technology in business communication and emphasizes the need for consistent practices to sustain his enterprise. Furthermore, he envisions support from institutions to provide training and coaching, enabling his business to adapt to modern trends. This aligns with research findings that highlight the Prophet Muhammad’s (SAW) approach to business, characterized by friendliness, politeness, consistency, and effective communication, which remain vital principles for successful entrepreneurship.
Co-Authors Deswarta, Deswarta Saputra, Hendra Eka