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All Journal Siyasatuna Jurnal Ilmiyah Mahasiswa Siyasah Syariyyah JT-IBSI (Jurnal Teknik Ibnu Sina) Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Dahnial
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat

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Internet Marketing Strategi Untuk Meningkatkan Pemasaran Industri Kopiah Songkok Desa Bandar Agung Kecamatan Lubuk Batang Ogan Komering Ulu Provinsi Sumatera Selatan Dita Marisa Putri; Marina Malian; Dahnial; Deffi Haryani
Darma Abdi Karya Vol. 2 No. 2 (2023): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v2i2.1688

Abstract

Community Service is the implementation of the Tridharma of higher education to help the community. This community service is to find the problems faced by the Songkok coffee industry, Bandar Agung village, Lubuk Batang sub-district. In terms of marketing, the skullcap industry is still not very effective, because they only market in the neighborhood around the village, where in fact many people in Bandar Agung, Lubuk Batang sub-district, use skullcaps every day. Therefore, the aim of our Community Service is to introduce marketing methods that are more widespread and of course also cost-effective, namely by selling using online media, publishing on social media, and through e-commerce media. Service activities are assisted by students as well as entrepreneurship learning for students as entrepreneurial knowledge. The innovation carried out is to develop marketing through E-commerce based media which aims to expand the market segment of the skullcap industry. From the results of the dedication, a website and telegram were obtained which were used as addresses for online marketing of Bandar Agung Resam coffee beans, Lubuk Batang sub-district, thereby expanding the market share of the Bandar Agung Songkok coffee business, Lubuk Batang sub-district in the new normal period.
Pengembangan Pemasaran UKM Kreatif di Palembang Melalui Social Media Marketing Dita Marisa Putri; Dahnial
Darma Abdi Karya Vol. 3 No. 1 (2024): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v3i1.1970

Abstract

The contribution of creative SMEs to GDP has not been optimal, only around 8,95% in 2021 and 8,98% in 2023. One of the contributing factors is that SMEs are able to produce goods that are creative, good and quality but do not know how to market it, so sales are relatively low. The marketing development program is important so that the production, sales and welfare of creative SMEs increase and their impact on the GDP and the Indonesian economy becomes more significant. Therefore, community service in the form of technical guidance (BIMTEK) was conducted to educate creative SMEs about the use of social media marketing as their marketing strategy. The number of internet and social media users in Indonesia is quite large so that marketing strategies with social media marketing have the potential to significantly increase marketing. Community service is limited to creative SME actors from three sub-sectors, namely fashion, crafts, and culinary in South Palembang. The aim of BIMTEK is to provide knowledge and awareness of the importance of marketing through social media, while also providing skills in how to market products through social media. The results of this community service received quite good evaluation results from the BIMTEK participants and from the observers (observers) consisting of BEKRAF (Creative Economy Agency) and the Heads of SME Communities in the South Palembang.
Co-Authors Deffi Haryani Dita Marisa Putri Kurniati Kurniati Marina Malian