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All Journal Jurnal Hospitality dan Manajemen Jasa Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen EKONOMIKA45
Marcus Remiasa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions

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PENERAPAN PARALLEL PLANNING PROCESS PADA PERUSAHAAN KELUARGA : (Studi Kasus di PT. Prima Mulia Jaya Di Samarinda) Marcus Remiasa; Sartika Ariyanti
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 3 No. 1 (2015): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.327 KB) | DOI: 10.30640/ekonomika45.v3i1.34

Abstract

Penerapan Parallel Planning Process pada perusahaan keluarga menjadi faktor penting agar dapat bertumbuh dan berkembang secara berkelanjutan. Penelitian ini membahas penerapan Parallel Planning Process pada perusahaan keluarga di PT. Prima Mulia Jaya. Berdasarkan latar belakang dan perjalanan bisnis keluarga di PT. Prima Mulia Jaya, tentunya menerapkan dan mempraktekan nilai-nilai keluarga yang berhubungan dengan bisnis sampai pada keseimbangan antara kepentingan keluarga, bisnis dan kegiatan bisnis perusahaan. Tujuan penelitian ini adalah mengetahui Parallel Planning Process pada keluarga dan bisnis keluarga di PT. Prima Mulia Jaya dan mengetahui keseimbangan antara keluarga dan bisnis keluarga di PT. Prima Mulia Jaya. Penelitian ini menggunakan metode kualitatif. Pengumpulan data menggunakan teknik wawancara semi terstruktur. Menguji keabsahan data menggunakan teknik triangulasi sumber. Hasil yang diperoleh pada penelitian ini adalah PT. Prima Mulia Jaya secara keseluruhan telah menerapkan Parallel Planning Process pada perusahaan sehingga masih tetap eksis sampai saat ini. Penerapan Parallel Planning Process pada perusahaan keluarga mencakup Parallel Planning Process pada keluarga dan bisnis dan keseimbangan antara keluarga dan bisnis.
PENGARUH ADVERTISING BERBASIS MEDIA SOSIAL TERHADAP MINAT BELI ULANG KONSUMEN DI RESTORAN PIPE AND BARREL SURABAYA Marcus Remiasa; Olivia Gisena Santoso; Evelyn Setiadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 3 No. 2 (2016): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.855 KB) | DOI: 10.30640/ekonomika45.v3i2.36

Abstract

The most often used Social media are instagram, facebook, and twitter. The main activities in social media are viewing news, uploading photos/video, and giving comment to other member. Conditions such as these is used by cafe or restaurant as a promotional tool, and the main promotion activity is advertising. This study was conducted to determine the influence of advertising which are personal relevance, online interactivity, message and brand familiarity based on social media to re-purchasing intentionat Pipe and Barrel Restaurant, Surabaya. This type of research is quantitative causal with multiple linear regression analysis was used to determine the influence of independent variables on the dependent variable. The results shows personal relevance is the only variabel that have positive and significant influence and become the most dominant variable that gives influence onre-purchasing intention. Online interactivity and brand familiarity havepositive effect but not significant to the re-purchasing intention. Message has negative and not significant effect on the re-purchasing intention. Simultaneously the four variables have positive and significant effect on the re-purchasing intention at Pipe and Barrel Restaurant, Surabaya.
Co-Authors Amadea Nathalia Anastasia Melinda Raharjo Ayu Ayu Cindy Wijaya Dea Tania Purnama Devi Agni Surya Devina Inggrid Kresdianto Evelyn Setiadi Feliana Juanita Sari Fika Wilyana Wijaya Ivena Ignacia Mulyanto Jessica Gunawan Jovita Alfonso Olivia Gisena Santoso Olivia Tommy Putri Sartika Ariyanti Sherly Megawati Ongkoatmodjo Terry Sugiharto Verina Onggusti Wynne Arisandi