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All Journal EKONOMIKA45 Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Elvina Emanuella Br Surbakti
Fakultas Manajemen Bisnis Universitas Ciputra Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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DAMPAK GREEN SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA BISNIS (INBOUND PERSPECTIVE) Wahyudi Henky Soeparto; Elvina Emanuella Br Surbakti
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 1 (2021): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1177.112 KB) | DOI: 10.30640/ekonomika45.v9i1.171

Abstract

Industry has a positive impact on the economy aspect in Indonesia. However, the positive impact is not balanced with the problem solving that can be caused by the industry. Business performance is one of the criterion carried out to measure the achievement of a business obtained through production activities derived from business organizations (Agus et al., 2017). Green procurement focuses on social complexity, which means that green procurement can evolve that is tailored to the capabilities of partner companies enabling companies to access resources from their partners (Wong et al., 2017). Green manufacturing is one of the most important factors for business performance applied by the company, green manufacturing is an activity implemented with the aim of eliminating environmental waste to reduce environmental impacts and improve ecological efficiency (Leme et al., 2018). In addition, there is a growing emphasis for manufacturing companies to adopt Green Operation strategies to reduce negative environmental impacts (Liu et al., 2017). This research aims to test the influence of green procurement, green manufacturing, green operation on business performance.
Pengaruh Social Media Marketing melalui Instagram terhadap Brand Awareness Muarchee Penang Heftina Simbolon; Binsar Sihombing; Muhammad Roestian Fahmi Nasution; Elvina Emanuella Br Surbakti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1273

Abstract

The expansion of micro, small, and medium enterprises (MSMEs) within Indonesia’s food and beverage industry has shown rapid progress; nevertheless, many entrepreneurs continue to encounter difficulties in enhancing brand awareness due to the limited optimization of digital marketing efforts. This research investigates the influence of Instagram-based social media marketing on the brand awareness of Muarchee Penang by applying the 4C framework, which encompasses context, communication, collaboration, and connection. The study adopts a quantitative methodology with a causal associative design and involves 100 followers of the Muarchee Penang Instagram account selected through purposive sampling. Data were gathered using structured questionnaires and processed through multiple linear regression analysis. The results reveal that context and communication significantly and positively affect brand awareness, whereas collaboration and connection do not demonstrate a significant impact. However, when assessed collectively, the four variables exhibit a positive and significant influence, explaining 43 percent of the variation in brand awareness. Overall, the development of brand awareness on Instagram is driven more by content relevance, consistency, and the effectiveness of two-way communication than by posting frequency or poorly directed collaborations. Accordingly, Muarchee Penang is advised to consistently showcase visually appealing content to reinforce its brand image, convey informative messages emphasizing product benefits and customer testimonials, maintain consistent visual identity elements such as colors and logos across posts, actively interact with its audience, and pursue collaborations and customer engagement initiatives that align with the brand’s identity.
Co-Authors Alexander Wahyudi Henky Soeparto Binsar Sihombing Heftina Simbolon Muhammad Roestian Fahmi Nasution