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All Journal Inovator : Jurnal Manajemen Jurnal Comparative : Ekonomi Dan Bisnis
Hafidzi, Ahmad Hasan
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Economics, Econometrics & Finance

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Analysis of the Effect of Price, Facilities, Services, and Location on Consumer Satisfaction (Empirical Study of Glen Coffee & Glenmore Resto Consumers) Ariyanto, Kiki Dwi; Supeni, Retno Endah; Hafidzi, Ahmad Hasan
INOVATOR Vol 12 No 1 (2023): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i1.17619

Abstract

This study aims to analyze the effect of price, facilities, service, and location on consumer satisfaction at Glen Coffee & Resto Glenmore. The research method used is quantitative. This research uses Non-Probability Sampling. The sample in this study amounted to 80 respondents. The data collection instrument used a questionnaire. The dependent variable is the consumer satisfaction variable and the independent variable is price, facilities, service, and location, namely price, facilities, service, and location on consumer satisfaction Glen Coffee & Res- to Glenmore. The data analysis techniques used include descriptive statistical tests, data instrument tests (validity test, reliability test), classical assumption tests (normality test, multicollinearity, heteroscedasticity test), multiple linear regression analysis, and hypothesis testing (t-test, coefficient of determination). The data analysis used is multiple linear regression. All statements are valid, reliable, and normal. The results of multiple linear regression analysis using a t-test which state that the variables of price, facilities, services, and location have a significant effect on purchasing decisions.
CONSUMER DECISION-MAKING IN DIGITAL THRIFTING: ANALYZING THE ROLE OF PRICE, VALUE PERCEPTION, AND LIFESTYLE FACTORS ON TIKTOK SHOP Agustin, Amalia Hikmah; Fatimah, Feti; Hafidzi, Ahmad Hasan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13753

Abstract

This study investigates the growing phenomenon of thrifting (second-hand shopping) on TikTok Shop, examining how price, perceived value, and lifestyle influence purchasing decisions in this emerging social commerce platform. The research addresses a critical gap in understanding digital-native consumption patterns, particularly in developing markets where thrifting represents both an economic choice and lifestyle statement. Using an explanatory research design, data was collected from 100 active TikTok Shop users through purposive sampling, with validated questionnaires measuring key variables. Analysis involved rigorous statistical testing including multiple linear regression and coefficient of determination. The findings reveal that all three factors significantly impact thrifting purchases: price sensitivity demonstrates strong influence, followed by perceived value and lifestyle congruence. Notably, these variables collectively explain a substantial portion of purchase decision variance, highlighting their interconnected effects in social commerce environments. This study contributes novel insights by being among the first to explore thrifting behavior specifically within TikTok Shop's unique ecosystem, revealing how traditional economic factors interact with contemporary lifestyle values in digital marketplaces. The results advance theoretical understanding of sustainable consumption in social commerce contexts while offering practical guidance for marketers seeking to engage the thrifting demographic through platform-specific strategies that balance affordability, value perception, and lifestyle alignment.
Co-Authors Agustin, Amalia Hikmah Ariyanto, Kiki Dwi Feti Fatimah Retno Endah Supeni