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Strategic Framework for Enhancing Green Customer Loyalty in the Bottled Mineral Water Industry in Indonesia Ikhsani, Khilyatin; Riyadi , Slamet; Tampubolon, Liosten Rianna Roosida Ully
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1616

Abstract

Recent years have seen a paradigm shift in consumer behavior, with consumers increasingly paying attention to products with lower environmental impacts. This change influences consumers to prefer products and brands committed to green business practices. This study aims to bridge the knowledge gap in strategic management by strengthening green customer loyalty for green products within a specific business environment, particularly in the Java region, Indonesia. This research is descriptive quantitative and implemented as a cross-sectional study. The study is conducted at the individual level. For data analysis, this study applies Partial Least Squares Path Modeling (PLS-SEM), using Smart PLS version 3.2.6. The research population includes residents living on Java Island. The sample size was calculated using Slovin's formula, 400 respondents. The sampling method employed is non-probability sampling, specifically purposive sampling. The results showed that the factors directly influencing green customer satisfaction include green product quality, green branding, green advertising, and green value. Meanwhile, the factors affecting green customer loyalty consist of green product quality, green advertising, green value, and green customer satisfaction. Green customer satisfaction effectively mediates the relationship between green product quality and green customer loyalty.
OPTIMALISASI SCREW PRESS KOPRA UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT MELALUI PENCIPTAAN NILAI TAMBAH KOMODITAS KELAPA Riyadi , Slamet
SEMINAR TEKNOLOGI MAJALENGKA (STIMA) Vol 4 (2019): Inovasi Desa Menuju Era 4.0 : Merangsang Inovasi Desa Melalui Pemanfaatan Internet of
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Coconut trees are widely spread in Indonesia, generally in rural areas. People usually sell coconuts to middlemen and some are processed by themselves for copra. Processing coconut into dried coconut (copra) can be done through the process of drying by the sun or using a machine. Copra processing to produce coconut oil in the region is usually done traditionally by tasting coconut milk over a fire, which later the water will evaporate and the remaining oil and pulp. Because the method is still very traditional, the process needed to produce coconut oil takes about five to six hours. Therefore, it is necessary to apply the technology of the screw palm press tool is a technology that has been designed to accelerate the production process so as to save labor, fuel and practical use. The results of research and design of copra screw press machines that have been completed in the form of design drawings using solid work applications. Machine dimension refers to a simple machine with copra storage tube material using a steel pipe with a thickness of 5 millimeters. For skeletal materials using U profile steel, L profile steel. Electric motor power and transmission systems use 0.5 HP gearbox, chain, gear measuring 36 and 14 v-belts and pulleys measuring 15 and 10. In the manufacturing process adapted to the design data and using production machines that have been adapted to the needs in the process of making tools. With the manufacturing solution, the screw press palm tool is veryhelp forcopra prcessors top produce coconut oil. For copra weighing 3 kg can produce 1 kg of oil, copra weighing 6 kg produce 2 kg of oil and copra 10 kg can produce 4 kg of oil.