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All Journal PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Abdi Insani Unram Journal of Community Service (UJCS) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) IJEIRC International Journal Multidisciplinary
Tampubolon, Liosten Rianna Roosida Ully
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THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST IN MSME ROOF TILES PRODUCTS Nawari, Nawari; Sukesi, Sukesi; Tampubolon, Liosten Rianna Roosida Ully
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 5 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i5.133

Abstract

This research is aimed at examining the direct and indirect influence of Digital Marketing and word of mouth on purchasing decisions through purchase interest tested on MSME roof tile products. The method used in this research is to use a quantitative approach. This research is included in the type of explanatory research with a sample of 100 respondents. The analysis used is structural equation modeling (SEM) with the SmartPLS application. The results of the direct influence analysis show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing interest, and Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions. In the indirect influence test, the results show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions through purchase intention.
Strategic Framework for Enhancing Green Customer Loyalty in the Bottled Mineral Water Industry in Indonesia Ikhsani, Khilyatin; Riyadi , Slamet; Tampubolon, Liosten Rianna Roosida Ully
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1616

Abstract

Recent years have seen a paradigm shift in consumer behavior, with consumers increasingly paying attention to products with lower environmental impacts. This change influences consumers to prefer products and brands committed to green business practices. This study aims to bridge the knowledge gap in strategic management by strengthening green customer loyalty for green products within a specific business environment, particularly in the Java region, Indonesia. This research is descriptive quantitative and implemented as a cross-sectional study. The study is conducted at the individual level. For data analysis, this study applies Partial Least Squares Path Modeling (PLS-SEM), using Smart PLS version 3.2.6. The research population includes residents living on Java Island. The sample size was calculated using Slovin's formula, 400 respondents. The sampling method employed is non-probability sampling, specifically purposive sampling. The results showed that the factors directly influencing green customer satisfaction include green product quality, green branding, green advertising, and green value. Meanwhile, the factors affecting green customer loyalty consist of green product quality, green advertising, green value, and green customer satisfaction. Green customer satisfaction effectively mediates the relationship between green product quality and green customer loyalty.
MEMBANGUN PEREKONOMIAN MANDIRI MELALUI DESA TEMATIK BERBASIS PENGUATAN TEKNOLOGI HOME INDUSTRY BATIK DI DESA REK KERREK PEMEKASAN Tampubolon, Liosten Rianna Roosida Ully; Sayidah, Nur; Marwiyah, Siti; Muharrom, Muharrom
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1978

Abstract

The production process of Batik Tulis in Rek Kerrek Village, Pamekasan Regency, uses conventional methods, so there are problems, the capacity, quality, and competitiveness of written batik products are still low. The purpose of the PDB program is to provide technological innovations such as a malam pelorot machine and hand printing so as to minimize product damage and increase production capacity, sales volume, and competitiveness of batik products. The methods used are training, mentoring and practicing technological innovations on partners.  The results of the program achievements: 1) Hand printing machines (partner-1) and malam pelorot machines (partner-2) increase production capacity and quality, sales volume and minimize defective products, 2) Training, mentoring, and practice of making promotional content increase the knowledge and skills of making promotional content for partners, 3) Training, mentoring, and practice of making e-commerce increase partners' knowledge and skills in using e-commerce, 4) Training, mentoring, and practice of marketing mix strategies increase partner sales volume, 5) Training, mentoring and practice of accounting bookkeeping increase partner knowledge and skills in bookkeeping.
DETERMINANTS OF INNOVATION STRATEGY ON BUSINESS PERFORMANCE WITH COMPETITIVENESS AS AN INTERVENING VARIABLE IN BATIK MSMES IN EAST JAVA Muhajir, Ali; Sukesi; Tampubolon, Liosten Rianna Roosida Ully
International Journal Multidisciplinary (IJMI) Vol. 3 No. 1 (2026): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v3i1.384

Abstract

Objective: The purpose of this study was to examine; (1) the effect of product innovation, process innovation, technological innovation, organizational innovation and service innovation partially on competitiveness (2) the effect of competitiveness on business performance (3) the effect of product innovation, process innovation, technological innovation, organizational innovation and service innovation partially on business performance (4) the effect of product innovation, process innovation, technological innovation, organizational innovation and service innovation partially on business performance through competitiveness in Batik MSMEs in East Java. Methods: The data processing method in this study used Statistical Package for the Social Sciences (SPSS) software version 27 and path analysis with Structural Equation Modeling (SEM) modeling PLS program version 4.00. The population in this study was 657 Batik MSME owners in East Java, with the calculation of the Slovin formula found as many as 249 samples. Results: The results showed that; (1) product innovation, process innovation, technological innovation, organizational innovation and service innovation partially have a positive and significant effect on competitiveness (2) competitiveness has a positive and significant effect on business performance (3) product innovation, process innovation, technological innovation, organizational innovation and service innovation partially have a positive and significant effect on business performance (4) product innovation, process innovation, technological innovation, organizational innovation and service innovation partially have a positive and significant effect on business performance through competitiveness in Batik MSMEs in East Java. Novelty: The novelty in this study lies in the use of the Digital Maturity Index as a new indicator in measuring business performance.
Improving Community Economy Through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and the Development of Local Wisdom in Sambibulu Village Marwiyah, Siti; Hartati, Fadjar Kurnia; Suryawati, Cicilia Tantri; Tampubolon, Liosten Rianna Roosida Ully; Kurniawati, Ony
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1178

Abstract

Empowering Assisted Villages with the title "Improving Community Economy through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and Developing Local Wisdom in Sambibulu Village." The goal of the Mentored Village Program is to increase income, quality, and production capacity so that the target partner products can be competitive in the market. The problems faced by target partners 1 and 2 are that the types of products are still limited, namely: red guava, crystal guava, duck water tourism, cafes, and children's swimming pools. The solution to solve the partners' problems is the implementation of innovative ice cream machine technology, food dehydrator machines, and skills development to cultivate a local wisdom-based culture. The methods used to implement the proposed solutions are through training, mentoring, and practical operation and maintenance of innovative machine technologies and local wisdom culture. The target GDP achievement shows an increase in income for the target partner 2 of Rp. 6,000,000 per month for the ice cream business, an increase in income for target partner 1 of Rp. 7,000,000 per month for the flour, juice, and red guava chips business, and an increase in 3 types of product diversification. The external outputs of GDP are articles in Sinta 4 community service journals, videos, publications in mass media, posters, and the Unitomo YouTube channel.
INOVASI TEKNOLOGI PELOROT MALAM, KONTEN KREATIF, DAN PENCAMPURAN PEWARNAAN ALAM DAN SINTETIS UNTUK PENINGKATAN KUALITAS DAN KAPASITAS BATIK TULIS DI BANGKALAN Tampubolon, Liosten Rianna Roosida Ully; Zuraidah, Safrin; Borman, Muhammad Syahrul; Siswadi, Siswadi
Jurnal Likhitaprajna Vol 8 No 2 (2024)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v8i2.677

Abstract

The production process of Batik Tulis in Paseseh Village, Tanjung Bumi Subdistrict, Bangkalan Regency uses conventional methods starting from batik with canting, the fixation process of mixing colouring and ngelorot malam so that there are problems, namely: production capacity, product quality and competitiveness are still low. The purpose of the empowerment programme for business partners of regional superior products is to provide the application of technological innovations in the malam pelorot machine, mixing natural and synthetic dyes and creative content so as to increase production capacity, minimise product damage, sales volume, batik craftsmen's profits and product competitiveness. The method used is in the form of training, mentoring and practice of technological innovation to partner 1 and partner 2: 1) Night pelorot machine in partner 2: can increase production capacity by 40%, defective product damage rate decreased by 3%, company profits increased by 35%, and sales volume increased by 30%, 2) Training, mentoring and practice of mixing natural and synthetic colouring can increase the knowledge of partner 1 and partner 2 by 30% to 65%, 3) Training, Mentoring and Practice of Creative Content Creation can increase knowledge and skills in creative content creation for partner 1 and partner 2 by 60%.
PDB PENGUATAN PEREKONOMIAN MASYARAKAT DESA SAMBIBULU MELALUI WISATA EDUKASI BERBASIS KEARIFAN LOKAL Marwiyah, Siti; Hartati, Fadjar Kurnia; Tampubolon, Liosten Rianna Roosida Ully; Luayyi, Sri; Suryawati, Cicilia Tantri
Jurnal Likhitaprajna Vol 8 No 2 (2024)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v8i2.683

Abstract

The Assisted Village Empowerment Program (AVEP) in strengthening the community's economy is very important to improve community welfare and empowerment through the local potential that exists around the Assisted Village. Sambibulu Village, Taman District, Sidoarjo Regency, East Java has a variety of regional potential that needs to be developed, such as water ecotourism, MSME stalls, agricultural equipment rental, agribusiness, and the Sambi Horti Red Guava Farmers Group. The aim of this AVEP program is to increase the level of empowerment of target partners in each partner based on increasing product quality, capacity and competitiveness. The methods used are socialization, training, application of technology, mentoring and evaluation, as well as a desire program. The results of this activity showed an increase in production output by 50% and product quality increased by 65%, diversification of crystal seed guava and shallot planting with an increase in profits of 40%.
Co-Authors Ali muhajir, Ali Borman, Muhammad Syahrul Fadjar Kurnia Hartati, Fadjar Kurnia Khilyatin Ulin Noor Muharrom, Muharrom Nawari Nawari Nur Sayidah Ony Kurniawati Riyadi , Slamet Siswadi Siswadi Siti Marwiyah Sri Luayyi Sukesi . Suryawati, Cicilia Tantri Zuraidah, Safrin