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All Journal Community Engagement and Emergence Journal (CEEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Innovation Research and Knowledge
Robidi, Robidi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengabdian Masyarakat: Pentingnya Reputasi Dalam Berkarir di Industri Asuransi Silaen, Janso; Fahri, Muhammad; Suhendar, Bagus; Sekarmayang, Tiara Daru; Robidi, Robidi
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7136

Abstract

Literasi asuransi yang dilaksanakan oleh para praktisi dan akademisi asuransi merupakan salah satu bentuk kegiatan dalam mendukung pemahaman siswa akan profesi dan karir didunia perasuransian. Tujuan dari kegiatan kolaborasi ini memperkenalkan karir dan profesi di dunia perasuransian, agar para siswa mengetahui pekerjaan pada dunia perasuransian. Pada kegiatan literasi ini yang dilaksanakan oleh praktisi dan Akademisi STMA Trisakti yang bertujuan untuk mengatasi segala risiko-risiko dalam industri perasuransian terutama dalam hal literasi..
Optimizing the Use of Social Media and Digital Technology to Market Insurance Products and Services Mulawarman, Mulawarman; Robidi, Robidi; Winata, I Nyoman; Erizal, Erizal
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.486

Abstract

This study aims to examine the ability of insurance marketers in insurance companies to develop selling methods on social media using a set of today's technologies. The social media used is Facebook. WhatsApp, LineApps and Youtube. While the devices used for testing are smartphones, mobile phones, laptops and tablet computers. Using the survey method, the results show that marketers access social media using laptops and smartphones. The most popular social media for promoting, marketing and selling insurance products and services is WhatsApp.
KUALITAS PELAYANAN TERHADAP KEPUASAN PROGRAM IN HOUSE TRAINING PADA LPMA-STMA TRISAKTI MENGGUNAKAN METODE SERVQUAL Robidi, Robidi; Bayu Widjiaji; Syahrial Sidik; Ferianis Lature
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the quality of service in the In-House Training (IHT) program at LPMA-STMA Trisakti using the SERVQUAL method and measure its impact on participant satisfaction. This method evaluates five dimensions of service quality—reliability, responsiveness, assurance, tangibles, and empathy—and identifies gaps between expectations and service performance. The results showed that overall, service quality was close to participants' expectations, with an average gap value of -0.036. The Tangibles and Empathy dimensions had the largest gaps, indicating a need for improvement in physical facilities and a more personalized approach to participants. Importance Performance Analysis (IPA) identified areas that need priority improvement, particularly in terms of training facilities and facilitator responsiveness. This study concludes that LPMA-STMA Trisakti needs to improve these aspects to improve service quality and overall participant satisfaction. The contribution of this research is expected to provide practical insights for LPMA-STMA Trisakti in improving training services in the future
Co-Authors Bagus Suhendar Bayu Widjiaji Erizal Erizal Ferianis Lature I Nyoman Winata Muhammad Fahri, Muhammad Mulawarman Mulawarman Sekarmayang, Tiara Daru Silaen, Janso Syahrial Sidik