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Analisis Persepsi Kepuasan Konsumen Terhadap Pemasaran Produk Coklat di Kabupaten Garut Sutisnawati, Yayah; Sari, Meilina Permata; Putri, Navisa Kusnaedi; Ihsan, Muhamad; Arifin, Fauzi Farhan
JEMBA Vol 4 No 1 (2024): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v4i1.13062

Abstract

ABSTRACT The main objective is to find out the impression of buyers towards consumer satisfaction towards chocolate products in Garut Regency. using sampling techniques and using a quantitative approach in its research methodology to collect data by distributing questionnaires to 40 respondents. Using SPSS software analysis tool version 26.0, several multiple linear regression analyses were conducted for this study. Based on the findings, product knowledge and marketing orientation positively affect consumer satisfaction by 63%. This study shows the results that the variables of marketing and product knowledge, when tested using multiple regression analysis, affect consumer satisfaction positively and significantly. This is because chocolate products are well received in terms of product quality and customer service satisfaction. For subsequent researchers who want to conduct research, they can use the findings of this study as a starting point and contribute to the development of stronger and more comprehensive research. In conclusion, this study aims to improve the progress of Garut MSMEs in Indonesia.
Optimizing Interactive Reading Techniques to Improve Student Literacy at MI Al Hidayah Firmansyah, Arif; Auliya, Silma Nur Rifa; Azzahra, Siti Lutfiah; Jamaludin, Agus Muhamad; Mansur, Muhammad Hilmi Futhoni; Ihsan, Muhamad; Marlina, Ine; Mulyani, Cici Sri; Permana, Fera Nursantika; Zahra, Nurul Aulia; Hidayat, Alsira Rifa
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4266

Abstract

The research aims to increase students' literacy interest at MI Al Hidayah by implementing interactive reading techniques. By using a qualitative descriptive approach and direct observation, this research identifies factors that influence low interest in literacy. The research results show that interactive reading techniques are effective in increasing students' interest and literacy skills. Oral interactions, parental involvement, and innovative learning technologies also contribute to increased literacy. Research concludes that interactive reading techniques can improve students' literacy abilities by developing interaction-based reading skills, preparing them to face the digital era. Implications include increased collaboration between teachers, students, and parents, as well as the use of technology to strengthen program literacy.
Perancangan dan Manajemen Point of Sale Coffee Shop Berbasis Website Prio Pamungkas, R Wisnu; Maulana, Ilham; Ihsan, Muhamad; Dewintha A, Mona; Setiaji, Ruly
Jurnal Siber Multi Disiplin Vol. 2 No. 4 (2025): (JSMD) Jurnal Siber Multi Disiplin (Januari 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v2i4.302

Abstract

KOPIKO merupakan sistem point of sale berbasis website yang dirancang khusus untuk coffee shop guna meningkatkan efisiensi pelayanan dan pengalaman pelanggan. Sistem ini memungkinkan pelanggan untuk memesan menu langsung dari meja mereka menggunakan pemindaian barcode, yang mengarahkan mereka ke halaman interaktif berisi daftar menu. Proses pemesanan dirancang sederhana dan fleksibel, dilengkapi opsi pembayaran melalui QRIS untuk transaksi online maupun pembayaran offline di kasir. Dengan adanya KOPIKO, waktu tunggu pelanggan dapat diminimalkan, antrian di kasir berkurang, dan kenyamanan pelanggan meningkat. Inovasi ini tidak hanya mendukung tren digital tetapi juga memberikan solusi yang praktis bagi pengelolaan coffee shop, sehingga memberikan nilai tambah bagi pemilik bisnis dan pelanggan.
PENCEGAHAN PENYAKIT KRONIS MELALUI PENDAMPINGAN & PENYULUHAN KESEHATAN DI DESA MARGAMULYA-GARUT Lubis, Novriyanti; Ihsan, Setiadi; Wahyuningsih, Wahyuningsih; Nawawi, Anton; Raihan AL Faridzi, Muhammad; Siti Fathonah, Agni; Nurdin, Ihsan; Ihsan, Muhamad; Sopiah Fitriani, Nurul; Nurhabibah, Nurhabibah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3698-3705

Abstract

UNIGA melalui PKM dan KKN 2023 merupakan wujud kolaborasi bersama untuk mendukung terwujudnya tujuan pemerintah Kabupaten Garut yang dituangkan dalam RPJMD 2020–2024  yaitu “Mewujudkan  Kabupaten Garut Yang Maju, Sejahtera, Adil dan Berwawasan”. Kegiatan ini berlangsung di Desa Margamulya kecamatan Cisompet, kabupaten Garut. Di desa ini, fasilitas kesehatan yang tersedia hanya Puskesmas Pembantu, Tujuan dari PKM ini adalah untuk  membantu program desa di bidang kesehatan.  Penyuluhan kesehatan difokuskan terhadap penyakit kronis yaitu Hipertensi, Obesitas, dan Diabetes Melitus melalui sosialisasi presentasi materi, media  informasi berupa brosur, sesi diskusi dan tanya-jawab.  Dari kegiatan ini, diharapkan wawasan warga desa Margamulya terhadap penyakit kronis menjadi lebih baik dan mendalam.  
Resilience of Generation Z in Workplace Laratmase, Antonia Junianty; Suhendar, Bagus; Ihsan, Muhamad; Andrean, Syahrial; Rahmani, Sofia F
Jurnal Ilmiah Pendidikan Lingkungan dan Pembangunan Vol 26 No 02 (2025): PLPB: Jurnal Pendidikan Lingkungan dan Pembangunan Berkelanjutan, Volume 26 Nom
Publisher : Program Studi Pendidikan Kependudukan dan Lingkungan Hidup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/plpb.v26i02.58431

Abstract

This study aimed to examine Generation Z’s level of resilience in facing challenges in the workplace. Generation Z is known to have unique characteristics as digital natives, but they are also susceptible to stress, anxiety, and burnout. Resilience is an important aspect in supporting their productivity and psychological well-being. This study used a quantitative approach with a descriptive survey method. Data were analyzed using descriptive statistics such as mean, median, mode, and standard deviation. The results showed that the average resilience score was above 3.5 for all indicators, with the majority of respondents showing a fairly good level of resilience. The mode and median were consistent at a score of 4 (agree), and the low standard deviation indicated a stable distribution of answers. These findings indicated that although Generation Z had good resilience potential, there was still room for strengthening, especially in the aspects of stress management and tolerance to discomfort.
PENCEGAHAN PENYAKIT KRONIS MELALUI PENDAMPINGAN & PENYULUHAN KESEHATAN DI DESA MARGAMULYA-GARUT Lubis, Novriyanti; Ihsan, Setiadi; Wahyuningsih, Wahyuningsih; Nawawi, Anton; Raihan AL Faridzi, Muhammad; Siti Fathonah, Agni; Nurdin, Ihsan; Ihsan, Muhamad; Sopiah Fitriani, Nurul; Nurhabibah, Nurhabibah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3698-3705

Abstract

UNIGA melalui PKM dan KKN 2023 merupakan wujud kolaborasi bersama untuk mendukung terwujudnya tujuan pemerintah Kabupaten Garut yang dituangkan dalam RPJMD 2020–2024  yaitu “Mewujudkan  Kabupaten Garut Yang Maju, Sejahtera, Adil dan Berwawasan”. Kegiatan ini berlangsung di Desa Margamulya kecamatan Cisompet, kabupaten Garut. Di desa ini, fasilitas kesehatan yang tersedia hanya Puskesmas Pembantu, Tujuan dari PKM ini adalah untuk  membantu program desa di bidang kesehatan.  Penyuluhan kesehatan difokuskan terhadap penyakit kronis yaitu Hipertensi, Obesitas, dan Diabetes Melitus melalui sosialisasi presentasi materi, media  informasi berupa brosur, sesi diskusi dan tanya-jawab.  Dari kegiatan ini, diharapkan wawasan warga desa Margamulya terhadap penyakit kronis menjadi lebih baik dan mendalam.  
ANALISIS HUBUNGAN PENERAPAN PROBLEM BASED LEARNING DENGAN SELF DIRECTED LEARNING MAHASISWA Novitasari, Novitasari; Listiawati, Rodiana; Redyanita, Hastuti; Ihsan, Muhamad
Jurnal Muara Pendidikan Vol. 9 No. 2 (2024): Jurnal Muara Pendidikan, Vol 9 No 2, Desember 2024
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/mp.v9i2.2457

Abstract

Soft skills that are expected to emerge in students in the form of independent learning behavior, initiative and exploration (Self Directed Learning) have not been seen in learning that uses classical methods in the form of lectures and assignments only. To overcome this problem, a problem-based learning model or Problem Based Learning (PBL) was applied to the Finance and Banking Study Program of the Jakarta State Polytechnic. This study aims to determine and analyze the relationship between the application of Problem Based Learning (PBL) and students' Self Directed Learning (SDL) abilities. The research methodology used is descriptive quantitative research, with primary data collection techniques in the form of questionnaires. To test the relationship between the application of PBL and SDL using the Pearson Correlation test. The results of the study showed that there was a positive relationship or correlation between the application of Problem Based Learning and students' Self Directed Learning abilities. The results of this study are useful in the world of education, especially higher education, to be able to apply problem-based learning because it can improve the quality of student learning, and is able to foster creative and innovative student characters.
Transformasi Digital untuk Meningkatkan Daya Saing UMKM dan Kemandirian Ekonomi Masyarakat Desa Sawarna Setiawati, Siti; Athoriq, Muhamad Rajwa; Awangga, Arief Surya; Octavianus, Alfredo Alusiyus; Imanuel, Erikson; Nugroho, Fitriani Novita Putri; Tiara, Indah Leandra; Ihsan, Muhamad; As Salam, Muhammad Fachmi; Al’farysi, Muhammad Zain; Putra, Virendra Martiza; Adji, Luthfi Restu
Journal Of Computer Science Contributions (JUCOSCO) Vol. 6 No. 1 (2025): Januari 2026
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/ny096851

Abstract

The rapid development of digital technology demands both micro, small, and medium enterprises (MSMEs) and young generations to possess adequate digital competencies in order to remain competitive. However, observations in Sawarna Village indicate that many MSME actors have not been able to optimize digital marketing strategies, particularly the use of affiliate marketing features on TikTok Shop and Shopee. Similarly, students at SMAN 2 Bayah still experience limitations in mastering Microsoft Excel, a fundamental skill required in various professional fields. This community service program aims to enhance the digital capacity of both partners through an Affiliate Marketing Workshop for MSMEs and an Excel for the Workplace Training Program for high school students. The implementation consisted of preparation, execution, and evaluation stages using interactive lectures, demonstrations, and hands-on learning. The results show a significant improvement in MSME participants’ understanding of affiliate marketing concepts, activation of affiliate features, content creation, and digital promotion strategies. Furthermore, Excel training effectively improved students’ abilities in using basic to intermediate functions, processing data, and creating tables and charts. Overall, the program successfully strengthened digital literacy among MSMEs and improved students’ job readiness skills, contributing positively to the community in Sawarna Village.
PERLINDUNGAN KONSUMEN BROKER ASURANSI MENGHADAPI KETENTUAN MODAL MINIMUM PERUSAHAAN 2026 Robidi, Robidi; Subrata, Agus; Ihsan, Muhamad; Kiatin, Desi Roro
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2095

Abstract

The minimum capital requirement for insurance companies planned to be implemented in 2026 constitutes a key element of prudential regulatory reform aimed at strengthening solvency and ensuring the stability of the insurance industry. However, this policy may generate indirect yet significant implications for consumer protection mechanisms, particularly through the role of insurance brokers as independent intermediaries. This study aims to comprehensively analyze the impact of the 2026 minimum capital requirement on consumer protection as exercised through insurance brokers, while linking regulatory developments to brokers’ empirical performance conditions during the 2023–2025 period. The research employs a qualitative approach using a juridical-empirical and policy analysis framework, drawing on regulatory documents and high-quality international academic literature. The findings indicate that stricter capital requirements tend to accelerate market consolidation and narrow brokers’ operational space in product comparison, policy negotiation, and consumer assistance. Such structural pressures may weaken brokers’ substantive independence and diminish their effectiveness as consumer protection instruments. The study concludes that consumer protection in the insurance sector cannot rely solely on insurers’ financial strength but must also be supported by a regulatory framework that preserves and strengthens the role of insurance brokers through proportional and risk-based regulatory approaches.
Edukasi Strategi Pemasaran Digital Melalui Sosial Media bagi UMKM di Desa Sukaratu, Kecamatan Banyuresmi, Kabupaten Garut Sidik, Syahrial; Ihsan, Muhamad; Awaloedin, Mulawarman
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 1 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i1.1874

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) dilihat sebagai usaha yang paling bisa betahan dalam segala kondisi perekonomian nasional. Strategi Pemasaran Digital dibutuhkan untuk meningkatkan penjualan produk rumahan masyarakat desa khususnya Usaha Mikro, Kecil, dan Menengah (UMKM). Sosial media sangat berperan dalam memberikan informasi dan publikasi untuk penjualan barang dan jasa bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Kegiatan pengabdian beryujuan untuk mengedukasi dan memberikan pemahaman tentang pemasaran digital melalui sosial media kepada masyarakat desa sukaratu, kecamatan banyuresmi, kabupaten garut dan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). Metode pengabdian dilakukan melalui penyuluhan dan literasi sehingga menarik peserta mengikuti kegiatan secara antusias sampai selesai. Hasil kegiatan menunjukan masyarakat desa sukaratu secara umum dan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di desa sukaratu memiliki pengetahuan tambahan tentang Strategi Pemasaran Digital Melalui Sosial Media, memilih saluran pemasaran digital secara baik dan tepat sasaran serta keterampilan mengoperasionalkan sosial media sebagai sarana memasarkan produk secara online/digital.