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All Journal Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam
Mukhamad Ainul Yaqin
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Religion Languange, Linguistic, Communication & Media Social Sciences

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SAMARA FM TULUNGAGUNG RADIO MARKETING COMMUNICATION STRATEGY IN ATTRACTING ADVERTISERS Yunita Indinabila; Maegi Muhammad Rizqi; Mukhamad Ainul Yaqin
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2021)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Institut Agama Islam Darullughah Waddawah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v4i2.559

Abstract

Abstract Radio is a mass media that has existed for a long time and survived until now. Although many other information and entertainment media appear along with the times, radio still has its fans. To find out the marketing communication strategy implemented by Radio Samara FM Tulungagung in increasing the interest of advertisers. To find out the obstacles faced by Radio Samara FM Tulungagung in implementing marketing communication strategies to increase the interest of installers. To find out the solution from the head of Radio Samara FM Tulungagung in implementing a marketing communication strategy. This research uses a qualitative research approach. Based on the level of explanation, this research is called descriptive research. The data in this study consists of two types, namely primary data and secondary data. In this study, the primary data source was an employee of Samara FM Tulungagung Radio.
SYMBOLIC INTERACTION OF ARAB ETHNICITY AS A CULTURAL IDENTITY IN A MULTICULTURAL SOCIETY Riesta Ayu Oktarina; Mukhamad Ainul Yaqin
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2021)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Institut Agama Islam Darullughah Waddawah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v4i2.562

Abstract

Abstract Identity also needs to be built to be able to make a character or identification. The more identities created, it can also become known in the community. Ethnic Arabs have an identity as an identifier as a symbol of Arab ethnicity. The method to be used in this study is qualitative, while the approach is phenomenology. The type of qualitative research based on the type of literature or data collection research library can be obtained through relevant sources, books, research journals or conceptuals that have a close relationship with ethnic Arabs there are 2 symbols, namely: Use the surname dadalam full name. Surnames and Gamis Wear, The values contained in religion include having a good impression, having a reputation, loyalty, social class, and social moral standards.
Co-Authors Maegi Muhammad Rizqi Riesta Ayu Oktarina Yunita Indinabila