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All Journal Jurnal Ilmiah Manajemen Kesatuan Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Abdimas Dedikasi Kesatuan
Octavian, Henry Sumurung
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Perilaku Penggunaan Dompet Digital pada Generasi Z di Bogor Octavian, Henry Sumurung; Soedargo, Bayu P.
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1727

Abstract

Digital payments have now become a new habit for the most consumer along with the development of non-cash payment innovations. There has been an increase in the use (intensity and value) of digital money in recent years along with the pandemic in the effort of touch-less transactions. Consumer behavior with a demographic background, the age group born in 1997-2021, known as generation Z is the digital native generation to be interesting because they will become a big market in the years ahead. The formulation of the research problem is that service quality, perceived convenience, perceived benefits, and promotions have a positive influence on the use of digital money. The purpose of this study is to find out how much interest and intensity in using digital wallets are among generation Z and to find out the relationship between variables both internal and external to consumers in the use of digital wallets. Research will be conducted using research methods. Primary data will be taken using an e-form survey on generation z respondents in several schools and campuses in the city of Bogor. The collected data will be processed and analyzed using the method of description, cross tabulation, and analytical approach with Technology Acceptance Model (TAM). The results of the study show support for the research hypothesis and also previous research related to the use of digital wallets, except for an insignificant relationship of perceived ease of to use (PEOU) on behavioral intention (BI). From the behavioral patterns of digital wallet users, researchers recommend to explore the factors that exist in each variable Keywords: Financial Technology, Payment Behavior, Digital Wallet, Generation Z, Technology Acceptance Model
Development of Digital-Based Service Marketing Management: A Conceptual Framework Octavian, Henry Sumurung; Riwoe, Febry Lodwyk Rihe; Che-Ni, Hageem
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3013

Abstract

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from existing literature on customer-centric digital strategies, AI-driven marketing approaches, multi-channel integration, and data-driven decision-making. The research explores key success factors, including digital infrastructure, evolving consumer expectations, and ethical considerations in the implementation of digital marketing strategies. Using a conceptual research design, this study conducts a systematic literature review of scholarly articles, books, and industry reports to synthesize key theories and models, such as SERVQUAL and the Technology Acceptance Model (TAM). A proposed framework is introduced to illustrate the relationships between digital marketing strategies, customer engagement, and business performance. The findings contribute to academic research by expanding service marketing literature and offer practical implications for businesses navigating digital transformation.While this study provides theoretical insights, it is limited by the lack of empirical validation. Future research should focus on testing the proposed framework across different service industries and examining emerging digital trends, such as metaverse marketing, blockchain, and AI-driven hyper-personalization. By addressing these areas, researchers and practitioners can develop more effective, ethical, and customer-centric digital service marketing strategies in an increasingly dynamic business environment. Keywords: Digital Service Marketing, AI, Big Data, Customer Engagement, Digital Transformation, Conceptual Framework
Co-Authors Che-Ni, Hageem Heri Sastra Riwoe, Febry Lodwyk Rihe Soedargo, Bayu P. Soedargo, Bayu Prasetyo Yayuk Nurjanah