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All Journal JURNAL SeMaRaK Jurnal Ekonomi Abdi Psikonomi
Siti Mulyati
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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The Influence Of Promag's Marketing Mix And Its Impact On Customer Satisfaction Through The Creation Of Brand Equity Siti Mulyati; MGS Aritonang; Iha Haryani Hatta
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to analyze the influence of the marketing mix, consisting of product, price, place, and promotion, on consumer satisfaction through the creation of brand equity in Promag products. The research adopts a quantitative approach with a descriptive design, involving 220 respondents selected through random sampling at several pharmacies in Tangerang Regency. Data were collected using structured questionnaires and analyzed using the Structural Equation Modeling (SEM) method. The results indicate that the elements of the marketing mix have varying effects on consumer satisfaction and brand equity. Product, price, and promotion variables show a negative influence on consumer satisfaction, while the place variable has a positive impact. On the other hand, product, price, and promotion positively contribute to building brand equity. These findings suggest that appropriate marketing strategies for the elements of the marketing mix can enhance Promag's brand equity; however, attention must be paid to their impact on consumer satisfaction to achieve optimal outcomes.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Zizoba Resto Dan Coffee Tigaraksa Kabupaten Tangerang Siti Mulyati; RR Renny Anggraini
JURNAL SeMaRaK Vol. 8 No. 2 (2025): JURNAL SeMaRaK
Publisher : Universitas Pamulang

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Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Kualitas Pelayanan terhadapKeputusan Pembelian konsumen pada Zizoba Resto Dan Coffee Tigaraksa Kabupaten Tangerang.Metode yang digunakan adalah metode penelitian Kuantitatif Melalui Pendekatan Asosiatif.Teknik sampling yang digunakan adalah probability sampling, metode pengambilan sampeldengan menggunakan teori slovin dan diperoleh 92 responden. Analisis data menggunakan ujiinstrumen, uji asumsi klasik, uji regresi, uji korelasi, uji determinasi, dan uji hipotesis. Hasilpenelitian disimpulkan bahwa terdapat pengaruh yang positif dan signifikan baik secara parsialmaupun simultan antara pengaruh harga dan kualitas pelayanan berpengaruh terhadap keputusanpembelian hal ini karena F hitung>F tabel (58.041 > 3.10) dan nilai signifikansi (0.000b < 0,05)atau kuat dengan 56,6% sedangkan sisanya sebesar 43,4% dipengaruhi oleh faktor lain. Maka,hal ini berarti harga dan kualitas pelayanan berpengaruh positif terhadap keputusan pembeliankonsumen. Persamaan regresi linier berganda yang digunakan memprediksi Harga (X1), KualitasPelayanan (X2) terhadap Keputusan Pembelian (Y) adalah Y=8.381+0.324X1+0.447X2.Pengujian hipotesis diperoleh terdapat pengaruh yang positif dan signifikan secara simultanantara Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Zizoba Resto Dan Coffee Tigaraksa Kabupaten Tangerang.
Prevention of Non-Communicable Diseases Education By Monitoring Nutritional Status and Balanced Nutritional Patterns In Students and Migrant Workers in Saudi Arabia Muwakhidah; Hidayati, Listyani; Sintowati, Retno; Adelia Triana Putri; Siti Mulyati; Aulia Setyaningsih; Maulida Khotimah; Farisin Hanif Luthfilhadi; Muhammad Nabil Miqdam; Khayla Febriannisa; Rizkia Nur Ramadhani
Abdi Psikonomi Vol 6, No 3 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i3.13924

Abstract

Hypertension and diabetes mellitus are among the most prevalent non-communicable diseases (NCDs) worldwide, strongly influenced by dietary patterns and environmental factors. The prevalence of these conditions in Saudi Arabia remains notably high. Preventive efforts are essential and can be strengthened through routine anthropometric and biochemical monitoring, alongside education on balanced and healthy diets. A substantial number of Indonesian citizens particularly migrant workers and students reside in Saudi Arabia, making early NCD prevention crucial for sustaining their long-term health and productivity. This community service program aimed to improve the knowledge and awareness of Indonesian workers and students in Saudi Arabia regarding NCD prevention. The activities included anthropometric assessments, biochemical examinations, and educational sessions on infectious diseases and associated risk factors. The program was conducted in collaboration with PCIM Saudi Arabia and study groups consisting of mothers and students in Mecca. A total of 11 sessions were held in both online and offline formats. The webinar series comprised five sessions featuring speakers from PCIM, PPMI, and the PKMKI Team, and attracted 87 participants, including UMS students, university students, and migrant workers in Saudi Arabia. Pre- and post-test results demonstrated a significant improvement in participants’ knowledge following the webinars. Participants showed high enthusiasm, despite sessions being scheduled in the evening. This program is expected to enhance awareness among students and migrant workers about the importance of monitoring their nutritional status and maintaining a healthy diet as key strategies for preventing non-communicable.
Co-Authors Adelia Triana Putri Aulia Setyaningsih Farisin Hanif Luthfilhadi Iha Haryani Hatta Iha Haryani Hatta Khayla Febriannisa Listyani Hidayati Maulida Khotimah MGS Aritonang Muhammad Nabil Miqdam Muwakhidah, Muwakhidah Retno Sintowati - Rizkia Nur Ramadhani Rr Renny Anggraini