Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Management Science Journal of Innovative and Creativity
Ismail, Muhammad Iqbal
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
EFFECT OF HALAL LABELS, BRANDS, AND PRICES ON OVER THE COUNTER DRUGS PURCHASE DECISION IN WEST JAVA PROVINCE DURING COVID-19 Ismail, Muhammad Iqbal; Sova, Maya; Limakrisna, Nandan
Dinasti International Journal of Management Science Vol. 3 No. 3 (2022): Dinasti International Journal of Management Science (January - February 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i3.1038

Abstract

This study aims to determine whether the halal label, brand, and price variables affect consumers' decision to purchase over-the-counter drugs in the province of West Java during the covid-19 pandemic. The research sample amounted to 200 people. Sampling used a survey method with a data collection tool in the form of a questionnaire through a google form, measured using a Likert scale. The questionnaire was tested using validity and reliability tests. From the results of research with descriptive analysis, regression analysis prerequisite test, multiple linear regression test, and hypothesis testing using the SPSS version 25 program, it is known that there is a significant influence of independent variables halal label, brand, and price on the dependent variable purchasing decisions of over-the-counter drugs in West Java province during the covid-19 pandemic.
The Influence of Marketing Mix (4P) on Purchase Intention Student Entrepreneurial Products at SMKS Al-Ma’arif Cikande–Serang Ismail, Muhammad Iqbal; Juhaeri; Susanto, Denies
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5042

Abstract

This study aims to analyze the influence of the marketing mix (4P) product, price, place, and promotion on purchase intention student entrepreneurial products at SMKS Al-Ma’arif Cikande–Serang. The research was motivated by the need to strengthen marketing strategies in school-based entrepreneurship programs, which often face similar challenges to Micro, Small, and Medium Enterprises (MSMEs), particularly in understanding consumer behavior and implementing effective marketing strategies. The marketing mix, serves as a framework to examine how these four elements interact in shaping consumer purchase intentions. The study employed a quantitative approach using a causal research design to determine the cause-and-effect relationship between the marketing mix variables and purchase intention. Data were collected from 32 respondents who had purchased or were familiar with the student entrepreneurship products. A saturated sampling technique was used, and data analysis was performed with SPSS version 27, including validity, reliability, classical assumption, and multiple linear regression tests. The findings reveal that product and price have a significant and positive effect on purchase intention, while place and promotion show a positive but not significant effect. The regression model indicates a strong relationship between the marketing mix and purchase intention, with an R² value of 0.844, meaning that 84.4% of purchase intention can be explained by the four variables. In conclusion, improving product innovation and pricing strategies is crucial to enhancing consumer purchase intention, while expanding distribution access and digital promotion can further strengthen market engagement. This study provides valuable insights for educational institutions to integrate practical marketing strategies into entrepreneurship programs, thereby increasing the competitiveness and sustainability of student-made products.
Co-Authors Juhaeri Maya Sova Nandan Limakrisna Susanto, Denies