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All Journal Journal of Social Commerce Journal Development Manecos
Kahfi, Fahrul
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Economics, Econometrics & Finance

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Strategic Use of User Generated Content for Consumer Engagement in Online Retail Kahfi, fahrul; Suyuthi, Nurmadhani Fitri
Journal of Social Commerce Vol. 4 No. 2 (2024): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v4i2.112

Abstract

The present research explores the managerial implication of employing User-Generated Content (UGC) to boost the consumer interactions in the web retail industry. Following a quantitative research method, cross-sectional data were obtained from 1,200 consumers through an online survey that measures their encounter with UGC, perceived trust level, engagement, and sales. The study shows that UGC specifically in the form of reviews and photos have a positive impact on the key engagement metrics such as website dwell time, repeat visitation ratio, and conversion ratios which prove the fact that UGC plays an important role in the digital marketing strategy. However, the study also established that UGC is only effective if it is well managed based on content selection, responding to negative messages, and compliance with ethical issues including the respect of consumer privacy and product author’s copyright. The study also reveals that there are variations in consumers’ UGC engagement by demographics: more particular, young consumers are more actively involved than other consumers, which calls for specific actions. These findings enrich the knowledge about UGC in the context of digital consumer behaviour and offer practical suggestions for online retailers that want to employ UGC to develop trust and sales in a more saturated market. Further research needs to be conducted with respect to the future of UGC due to continuous technological advancements like artificial intelligence and augmented reality among others that are likely to continually change consumption activities.
Marketing Strategy Implementation and Marketing Cases Kahfi, Fahrul
Journal Development Manecos Vol. 1 No. 1 (2023): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/604080

Abstract

This article discusses the implementation of marketing strategies and cases in marketing. The purpose of this article is to determine the implementation of a conceptual strategy formulation that must be realized in action-oriented company operations and the role of organization in the success of strategies related to the issue of synergy in strategy implementation. This article is also useful for knowing the monitoring and evaluation of strategies in the company and knowing the processes and characteristics of an effective evaluation in the supervisory process.
Investigating the Effectiveness of Labor Market Interventions in Addressing Unemployment Challenges Priyanto, Adi; Kahfi, Fahrul; Nazrun, Nazrun
Journal Development Manecos Vol. 1 No. 3 (2023): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/610475

Abstract

This research focuses on the impact of a number of policies that exist in the labor market and seek to answer the following question: How successful are those policies to train the unemployed people, subsidize their wages, and briefly match them to jobs? In the context of the current study, a survey was carried out on 500 unemployed individuals following the use of a quantitative research design to determine their employment status before and after participation in the intervention program. Data collection included a structured employment outcome and demographic questionnaire alongside the secondary data from records of the official tertiary programmes for cross-checking. Data analyses, comprising of descriptive and ANOVA, established that employment result varied with the type of intervention, with skills training showing the most favourable results. In addition, the results show that successful labor market measures to promote employability depend on the design, which needs to be adjusted according to the target population. The current study enriches the existing literature by presenting findings on the effectiveness of the interventions and filling the gaps of the variability of the demographic characteristics of the subjects. Accordingly, future research for long term effect of such intervention is needed, and also ways it can be made more effective for diverse population groups.
Co-Authors Nazrun, Nazrun Nurmadhani Fitri Suyuthi Priyanto, Adi