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STRATEGI PENINGKATAN KUALITAS JASA WISATA PENDAKIAN GUNUNG BATUR Arta Widana, I Ketut
WIDYA DUTA No 1 (2012): Vidya Duta
Publisher : WIDYA DUTA

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Abstract

The gap between tourists´ expectation and perceived service has made some service failure on the Mount Batur trekking attraction. Based on that reason, research on the strategy to improve quality service is very interesting to conduct. Three research problems are proposed: (1) How is the quality standards of the Mount Batur trekking attraction?, (2) How is the tourists´ satisfaction against the service perceived?, (3) What strategy is built for service improvement?. This research is to find the quality standards built, to know the satisfaction level of the tourists, and the strategy built by service provider and other stakeholders to improve service quality. The combination of qualitative and quantitative approaches known as mixed-method is used to analyze the problems.            The result found that there are 30 indicators composing the quality standards. In general, based on ServQual analysis of 150 questionnaires shared, the perceived performance score was over than the expected service meaning that it produced customers´ satisfaction. Service failure was found specifically in 7 out of 30 indicators. Roles of all key actors related to the sustainability of the attraction and the physical environment of Mount Batur need to be improved. Some strategies were proposed including environmental strategy, cultural strategy, community involvement strategy, and integrated marketing communication strategy.  Key words: Strategy, Service quality, Mount Batur trekking attraction.
“Green Movement” di Ekowisata Subak Sembung Desa Peguyangan, Kecamatan Denpasar Utara Kota Denpasar Indra Pranata Darma, I Gusti Ketut; I Ketut Arta Widana; Ni Made Rai Kristina; I Nengah Alit Nuriawan; I Putu Suyasa Ariputra; Ida Anuraga Nirmalayani; Md Yudyantara Risadi
Sevanam: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2023) : September
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v2i2.3023

Abstract

This community service activity analyzes the role of the green movement in the context of Subak Sembung Peguyangan ecotourism in North Denpasar District, Denpasar City. Ecotourism has become a major focus in sustainable development in this area, with Subak Sembung Peguyangan as one of the main objectives. This research aims to understand how the green movement contributes to the development of ecotourism in the region. The research method used is a combination of field research and literature analysis. Primary data was collected through interviews with relevant stakeholders, such as tourism managers, Subak farmers, and environmental activists. Secondary data was obtained from literature related to ecotourism, environmental management, and the green movement. The results of the study show that the green movement has a significant role in the development of Subak Sembung Peguyangan ecotourism. Activities such as waste management, nature conservation, environmental education, and community participation are key in increasing awareness of the importance of environmental sustainability and local culture. In addition, the green movement also contributes to creating new economic opportunities through the establishment of sustainable businesses that involve local communities. Collaboration between the green movement and ecotourism has a positive impact on preserving the environment and culture of Subak Sembung Peguyangan. In the long term, this sustainability effort is expected to ensure that ecotourism adheres to strong sustainability principles while providing economic and social benefits to local communities
Potential of TPS 3R as Part of The Development of Taro Tourist Village, Tegallalang District, Gianyar District I Gusti Ketut Indra Pranata Darma; I Ketut Arta Widana; I Putu Suyasa Ariputra
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.543

Abstract

The shift in the tourism industry from mass tourism to alternative tourism has led to various interesting developments. One of these developments is related to the existence of tourist villages as a form of alternative tourism. Tourist trends have also changed with their interest in the existence of local communities in presenting their various original attractions. Local communities offer a variety of new experiences in a tourist village to tourists with various purposes. One of the villages that offers local community involvement is Taro Village, Tegallalang Subdistrict, Gianyar Regency with TPS (Temporary Disposal Site) 3R (Reduce-Reuse-Recycle) which is one of the components of tourism village development. This research uses descriptive qualitative methods. In-depth interviews were conducted with the managers of Bumdes and TPS 3R, the local community which is adjacent to the TPS residents during the researcher's observation. The results of this study indicate that in destination development, the availability of packages (Available Package) is one component that still needs to be developed in both tourist villages. TPS 3R has involved the Community as an important part of the development of taro tourism village.  The role of the Bumdes unit is an integrated and important part of the basic requirements for the development of tourism. The impact that arises because of the TPS 3R can be seen in the socio-economic side that mobilizes both directly and indirectly the unit and the community around the TPS. Socio-cultural and environmental impacts that arise such as the transfer of experience to visitors in educating waste sorting to the importance of caring for the environment with the existence of TPS 3R.
MANAGEMENT OF PANGLUKATAN BEJI SELATI AS A SPIRITUAL TOURISM ATTRACTION IN BUNUTIN TRADITIONAL VILLAGE, BANGLI DISTRICT I Komang Wartamana; I Ketut Arta Widana; I Nengah Alit Nuriawan; Ida Ayu Tary Puspa; I Putu Suyasa Ariputra
Ride: Journal of Cultural Tourism and Religious Studies Vol. 3 No. 2 (2025): Vol 3 No 2
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

Panglukatan Beji Selati is one of the spiritual tourism attractions located in Bunutin Traditional Village, Bangli District, Bangli Regency. This place is known as a melukat and metamba location that has spiritual value and traditional medicine through the use of red soil. Its existence offers tranquility and spiritual experience in a sacred natural atmosphere. However, the management of this tourist attraction is still not optimal in terms of facilities, promotion, and management participation. The purpose of this study was to determine the potential of Panglukatan Beji Selati and its management and implications as a spiritual tourism attraction. This study uses a qualitative descriptive analysis method with the theory of 6A tourism components, tourism management theory, and tourism impact theory. Data were obtained through observation, interviews, literature studies, and documentation. The results of the study indicate that Panglukatan Beji Selati has the potential as a spiritual tourism attraction that includes attractions, activities, accessibility, facilities, additional services, and tour packages. Management is carried out independently by the Banjar Adat Selati community, Bunutin Traditional Village, but has not been maximized due to limited human resources and inadequate facilities.