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All Journal Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies DHARMASMRTI: Jurnal Pascasarjana UNHI Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi ANUBHAVA: Jurnal Ilmu Komuniksi Hindu Japam RIDE Sama Jiva Jnanam (International Journal of Social Studies)
Ida Ayu Tary Puspa
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Position Tapini In Yajña Ceremony: Perspective Tealogi Hindu Ida Ayu Tary Puspa; Ida Bagus Subrahmaniam Saitya
Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies Vol 3, No 1 (2019)
Publisher : Institut Hindu Dharma Negeri Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijhsrs.v3i1.796

Abstract

Tapini has a strategic position in the yajña ceremony This feminist figure in the perspective of Hindu theology has been able to become a ceremonial leader even though it is customary to wait until the Pedanda dies. However, sometimes also in a Pakraman Village such as Sanur, the Pedanda of the one who has not died gives Pedanda his wife the opportunity to become the leader of the ceremony when she is overwhelmed to accept the wishes of Hindus so that she becomes the leader of the yajña ceremony . This shows that the current relationship in the position of leader of the ceremony is a serious challenge because a Tapini must also be an expert in the position of Goddess, as a teacher, and as an tukang banten.   
SIAR HINDU MENINGKATKAN RELIGIUSITAS UMAT Ida Ayu Tary Puspa; I Putu Suyoga Hindhuyana
Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Vol 4, No 1 (2020)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/duta.v4i1.778

Abstract

Extension agents have an important role in the broadcast of Hinduism. Armed with rhetoric as an art of speech, an instructor can do religious broadcasting through dharma discourse as part of Sad Dharma. Hindus need to be enlightened to be able to carry out their religious teachings well. To improve religiosity and understanding of the three Hindu religious frameworks. Through religion concerning religious emotions, rites, ritual equipment, Hindus can believe in the teachings of God in Hinduism. Although through a ritual by means of a ceremony called banten, Hindus must be able to uncover the meaning that lies behind it. Carrying out ceremonies as part of the Acara must also pay attention to moral conduct. Thus, both instructors who do Hindu broadcasting especially enlightened people can lean their faith in Hinduism which is adhered to by the teachings in living life as a religious community.Keywords: Hindu broadcast, religiosity
COMMUNITY-BASED TOURISM POTENTIAL DEVELOPMENT STRATEGY IN SELAT VILLAGE, SUKASADA DISTRICT, BULELENG DISTRICT Putu Agita Hary Devianti; Ida Ayu Tary Puspa; I Made Arsa Wiguna
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 2 (2024): Vol 2 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i2.3765

Abstract

The research aimed to analyse the tourism potential in Selat Village as well as the strategies used to develop the tourism potential. Cooper's tourism destination development theory was used in this study. This research used qualitative and descriptive methodology, and data obtained through interviews, observation and literature study. This study also used qualitative data analysis and SWOT analysis. The results of the research show that the tourism potential of Selat Village is cultural sites in the form of Pura Kahyangan Desa Adat Selat Pandan Banten and Panglukatan Pancuran Dasa Mala; the potential of natural tourism parks, namely the Village Forest, Camping Area, Outbound, Yoga and Meditation Area; rural conditions in the form of Jogging tracks; agricultural/plantation land in the form of Agrotourism/ecotourism; cultural and artistic events consisting of Genggong Art, Genjek Art, Baleganjur/Gong Kebyar, Cultural Festival, and Weaving Tradition. Most of Selat Village's tourism potential has not been managed well, so that local communities have not fully enjoyed its benefits. The results of the SWOT analysis show that there are four alternative strategies namely: SO (Strengths-Opportunities) strategy, ST (Strengths-Threats) strategy, WO (Weaknesses-Opportunities) strategy, and WT (Weaknesses-Threats) strategy.  
TOURIST MOTIVATION TO VISIT THE PANCORAN SOLAS TOURISM DESTINATION AT PURA TAMAN MUMBUL, SANGEH TRADITIONAL VILLAGE, ABIANSEMAL DISTRICT, BADUNG REGENCY Ni Putu Ayu Wikantini; Ida Ayu Tary Puspa; Heny Perbowosari
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 2 (2024): Vol 2 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i2.3788

Abstract

The research results obtained state that the motivation of tourists visiting the Pancoran Solas Destination can be explained in terms of tourist characteristics which include socio-demographic and geographical characteristics. And the motivation of tourists to visit includes tourists' perceptions. In tourism development, all activities and businesses must be coordinated to attract tourists, especially by providing all the infrastructure, goods and services and facilities needed for tourist needs. The tourism development component consists of 6A. The implications of tourist visits include the Tri Hita Karana concept
RELASI STAKEHOLDER KEPARIWISATAAN DALAM UPAYA BERTAHAN DI TENGAH PANDEMI COVID-19: Ni Nyoman Citta Maya Dewi; Ida Ayu Tary Puspa; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2612

Abstract

The Covid-19 pandemic has lasted for more than two years and has had a significant impact on Bali's tourism and economy. The phenomenon of the Covid-19 pandemic and efforts to survive by tourism stakeholders in Bali have not escaped media interference. The focus of this research is to analyze tourism stakeholder relations in Badung and Denpasar in an effort to survive in the Covid-19 pandemic based on the Bali Post mass media framing analysis. With descriptive qualitative research, the results of the analysis using the Robert N. Entmant framing model method are written in narrative form. After being analyzed using the framing method, then each problem formulation is dissected with the social construction theory of mass media, organizational control theory and agenda setting theory, as well as framing theory. As a result, power relations are obtained from the government to tourism actors in the tourism and media industries. This power relationship is asymmetrical from the government to tourism actors. In this effort to survive, obstacles were also found, especially personal barriers such as emotions, prejudices, and biases from tourism actors to the government, causing conflict. However, with the theory of organizational control carried out by the government, the implication is to create a conducive and orderly atmosphere among tourism actors. There are two efforts found, namely technical and non-technical efforts. These efforts have made tourism actors able to survive in the Covid-19 pandemic.
PURA LUHUR PUSEH BEDHA SEBAGAI DAYA TARIK WISATA BUDAYA DI DESA BONGAN TABANAN Ida Ayu Tary Puspa; I Gusti Ngurah Pertu Agung; Ni Putu Lindya Yuli Wastiti
DHARMASMRTI: Jurnal Ilmu Agama dan Kebudayaan Vol 25 No 1 (2025): Dharmasmrti: Jurnal Ilmu Agama dan Kebudayaan
Publisher : Pascasarjana Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/ds.v25i1.7498

Abstract

Pura merupakan tempat ibadah umat Hindu. Pembagian jenis pura termasuk ke dalam salah satu dari tiga kerangka agama Hindu selain Tattwa, Susila adalah Acara. Tempat suci bagi umat Hindu dalam wilayah teritorial adalah terbagi ke dalam pembagian zona desa adat. Terdapat Pura Desa untuk memuja Dewa Brahma, Pura Puseh untuk memuja Dewa Wisnu yang sangat fungsional dengan bangunan meru yang bertumpang, dan Pura Dalem tempat memuja Dewa Siwa.Pada artikel ini akan diuraikan Pura Luhur Puseh Bedha yang selain sebagai kahyangan tiga, juga adalah sebagai daya tarik pariwisata budaya. Dengan kelengkapan yang sudah dipersiapkan untuk menerima wisatawan baik domestik maupun mancanegara. Bagi wisatawan yang tertarik dengan pariwisata heritage, maka pura luhur puseh Bedha adalah salah satu tempat berwisata karena memiliki sejarah yang berkaitan dengan seorang patih dari Bali yang sangat terkenal yaitu Patih Kebo Iwa. Wantilan di pura ini kerap dijadikan tempat oleh wisatawan untuk memahami kebudayaan Bali seperti misalnya nanding gebogan. Aktivitas ritual yaitu ngaben tikus juga dilaksanakan di pura ini setiap dua tahun.
PROGRAM ACARA GEGIRANG SEBAGAI MEDIA KOMUNIKASI BERLANDASKAN AGAMA HINDU DI LEMBAGA PENYIARAN PUBLIK (LPP) TVRI STASIUN BALI: GEGIRANG Ida Bagus Made Tastra; Ida Ayu Tary Puspa; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1431

Abstract

The Public Broadcasting Institute (LPP) TVRI Bali Station is one of the local television stations that is close to the culture of the local community. In addition to emphasizing local cultural aspects, this television station also has the privilege of highlighting the lives of religious communities, especially Hindus in Bali. The focus of this research is to examine the communication patterns that are applied to the Gegirang program as a Hindu Religion-based Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP). The function of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP). Implications of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP). This study uses a qualitative approach using the case study method. The results of this study indicate that the communication pattern applied to the Gegirang program as a Hindu Religionbased Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP) has a circular linear pattern. The function of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP) is to preserve Balinese culture based on Hinduism. The implications of the Gegirang program as a Hindu Religion-based Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP) for the audience have an impact on cognitive strengthening, affective formation, and behavioral development.
PENGARUH PENGUNAAN MEDIA SOSIAL DAN INTERAKSI SOSIAL TERHADAP PEMBENTUKAN BUDAYA ALONE TOGETHER PADA SEKAA TRUNA DESA KESIMAN PETILAN , KECAMATAN DENPASAR TIMUR KOTA DENPASAR: PENGARUH PENGUNAAN MEDIA SOSIAL DAN INTERAKSI SOSIAL TERHADAP PEMBENTUKAN BUDAYA ALONE TOGETHER PADA SEKAA TRUNA DESA KESIMAN PETILAN , KECAMATAN DENPASAR TIMUR KOTA DENPASAR Ni Kadek Ayu Pradnya Paramita; I Nyoman Yoga Segara; Ida Ayu Tary Puspa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1779

Abstract

The influence of globalization cannot be denied because it is a sign of the emergence of a new era that entails socio-cultural changes in society. This study includes descriptive quantitative research that may raise questions, namely: regarding the use of social media, which in this study was limited to WhatsApp (WA) platforms only. ). ), Instagram (IG) and Facebook (FB) and social interaction on Sekaa Teruna in Kesiman village, eastern district of Denpasar Denpasar city. The problems encountered in this area are all related to the use of social networks, in particular there are still many teenagers who cannot separate the usefulness of social activities and Sekaa Teruna's activities. Sekaa Teruna's dating act. The population of this study included members of Sekaa Teruna, Kesiman Petilan Village, East Denpasar District, Denpasar City. In this study, the sampling technique used is probability sampling. The sample size used in this study was 92 members of the Sekaa Teruna in Kesiman Petilan Village, East Denpasar District, Denpasar City. The data analysis technique used in this study is multiple regression analysis. According to the results of the study, social media has a significant influence on Alone Together Culture. Social interaction has a significant effect on Alone Together Culture. Social media and social interaction simultaneously influence one's culture with an adjusted r-squared value of 0.431, which means influence of social media and social interaction for Alone Together Culture (Y) is 43.1% and the remaining 56.9% is affected by other factors. as research variables.
INSTAGRAM SEBAGAI MEDIA PEMASARAN PASCA COVID-19 DALAM MENINGKATKAN BRAND AWARENESS FUJISHOPID BALI Putu Jista Prajna Dana Devi; Relin D.E; Ida Ayu Tary Puspa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3929

Abstract

Community empowerment after the Covid-19 pandemic has opened up 760 thousand people have opened new businesses since the Covid-19 pandemic, and 40% of business actors after the Covid-19 pandemic use social media marketing communication to reach a more massive audience. The use of social media aims to build brand awareness for a brand because social media has many business features that help marketing activities.This research aims to find out how Instagram social media as a marketing medium increases Fujishopid Bali brand awareness. This research uses qualitative research methods presented in narrative form. The results of this research show that: (1) The forms of marketing carried out by Fujishopid Bali are online and offline marketing, namely advertising on Instagram social media, public relations, personal selling, sales promotions and interactive marketing; (2) The strategy of using Instagram social media as a marketing medium is used to disseminate product information offered by Fujishopid Bali which is uploaded in the form of photos or short videos via the Instagram story feature, Instagram feeds and Instagram reels to increase interaction which can increase brand awareness of Fujishopid Bali in the minds of the public; (3) The strategy for establishing Fujishopid Bali's brand image is carried out by establishing brand equity, brand positioning, sustainable brand awareness and becoming the brand preference for Fujifilm sales stores in Bali so that this brand preference indicates an increase in Fujishopid Bali brand awareness in the minds of the public.
IMPLEMENTATION OF THE KAKAWIN RAMAYANA VALUE IN THE NGABEN CEREMONY IN BALI Ida Ayu Tary Puspa; Ida Bagus Subrahmaniam Saitya
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 3 No. 1 (2025): Vol. 3 No. 1 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ramayana in the Weda is part of the Weda Smrti, precisely part of Itihasa. The presence of Ramayana as a foundation in carrying out life has been implemented in ceremonies, one of which is the ngaben ceremony. Ramayana for Balinese Hindus is known in the form of kakawin, namely poetry containing wirama with guru and laghu. At the ngaben ceremony in the mabebasan tradition, there will be someone singing the kakawin Ramayana at the funeral home. When bathing the body of a series of ngaben ceremonies, there will be someone singing it in the wirama Wangsastha/Swandewi (Sargah XXIV p.486). The values ​​contained in the Kakawin Ramayana such as the values ​​of dharma, bhakti, moksa should be used as a guide in life in this world. Therefore, in living life, dharma should guide every step, including realizing an attitude of devotion to God and fellow human beings. Thus, the Kakawin Ramayana provides guidance to Hindus in this life.
Co-Authors I Dewa Putu Suyadnya I Gede Januariawan I Gusti Ngurah Pertu Agung I Ketut Arta Widana I Komang Wartamana I Made Arsa Wiguna I Nengah Alit Nuriawan I Nyoman Yoga Segara I Putu Suyasa Ariputra I Putu Suyoga Hindhuyana Ida Bagus Made Tastra Ida Bagus Subrahmaniam Saitya Ida Bagus Subrahmaniam Saitya Kadek Arya Prima Dewi PF Ni Kadek Ayu Pradnya Paramita Ni Nyoman Citta Maya Dewi Ni Putu Ayu Wikantini Ni Putu Lindya Yuli Wastiti Perbowosari, Heny Putu Agita Hary Devianti Putu Jista Prajna Dana Devi Relin D.E