Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Ekonis : Jurnal Ekonomi dan Bisnis Business and Accounting Education Journal
Said, Muh. Ihsan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Uang Elektronik pada Aplikasi OVO Multhazam, Riana; Marhawati, Marhawati; Hasan, Muhammad; Mustari, Mustari; Said, Muh. Ihsan
Business and Accounting Education Journal Vol 2 No 3 (2021): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v2i3.55829

Abstract

The purpose of this study is to analyze the trust, convenience, and promotion of the interest of economic education students to use electronic money in the OVO application. This research includes quantitative research. The population in this study were students of Economics Education FE UNM Class of 2015-2020, and samples were taken as many as 61 people with the snow balling technique. Data were collected by questionnaire. The research data were analyzed by multiple linear regression analysis. The results showed that trust, convenience, and promotion had an effect on interest in using the OVO electronic money application, either partially or simultaneously.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PADA PRODUK BUAH NAGA DI DESA TOTTONG KECAMATAN DONRI-DONRI KABUPATEN SOPPENG Sari, Sri Puspita; Mustari, Mustari; Supatminingsih, Tuti; Said, Muh. Ihsan; Dinar, Muhammad
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5011

Abstract

Abstract: The aim of this research is to determine the effect of product quality and promotion on consumer satisfaction through purchasing decisions as an intervening variable for dragon fruit products in Tottong Village, Donri-Donri District, Soppeng Regency. The method used is a quantitative approach. The population in this study was consumers of dragon fruit products in Tottong Village whose population was unknown, and in determining the sample using the Cochran formula a sample size of 97 people was obtained, which was taken using a non-probability sampling method with accidental sampling technique. The data collection technique used in this research used a list of questions/questionnaire. Data analysis techniques in this research use Path Analysis, Classic Assumption Test, Hypothesis Test (t Test and f Test), Correlation Analysis and Coefficient of Determination. Data processing in this research used IBM SPSS software program version 26. This research resulted in findings that: (1) product quality significantly influences consumer satisfaction with Dragon Fruit products in Tottong Village, (2) promotion significantly influences consumer satisfaction with Buah Naga products Dragon in Tottong Village, (3) product quality significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (4) promotions significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (5) consumer satisfaction does not significantly influence purchasing decisions on Dragon Fruit products in Tottong Village, (6) purchasing decisions as an intervening variable cannot mediate between product quality and consumer satisfaction on Dragon Fruit products in Tottong Village, (7) purchasing decisions as an intervening variable cannot mediate between promotion and satisfaction consumers of Dragon Fruit products in Tottong Village.Keywords: Product Quality, Promotion, Consumer Satisfaction, Purchasing Decisions
Co-Authors Dinar, Muhammad Muhammad Hasan Multhazam, Riana Mustari Mustari Raden Mohamad Herdian Bhakti Sri Puspita Sari Tuti Supatminingsih