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p-Index From 2020 - 2025
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All Journal Business and Accounting Education Journal Economics and Business Journal Nusantara Economics and Entrepreneurships Journals
Multhazam, Riana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Uang Elektronik pada Aplikasi OVO Multhazam, Riana; Marhawati, Marhawati; Hasan, Muhammad; Mustari, Mustari; Said, Muh. Ihsan
Business and Accounting Education Journal Vol 2 No 3 (2021): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v2i3.55829

Abstract

The purpose of this study is to analyze the trust, convenience, and promotion of the interest of economic education students to use electronic money in the OVO application. This research includes quantitative research. The population in this study were students of Economics Education FE UNM Class of 2015-2020, and samples were taken as many as 61 people with the snow balling technique. Data were collected by questionnaire. The research data were analyzed by multiple linear regression analysis. The results showed that trust, convenience, and promotion had an effect on interest in using the OVO electronic money application, either partially or simultaneously.
Literature Review: Digital Marketing Strategy to Increase MSME Income Multhazam, Riana; Sahabuddin, Romansyah; Amin, Andi Nurzakiah; Sulolipu, Andi Annisa
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.195

Abstract

This study aims to explore various digital marketing strategies that are right for MSMEs and the role of digital marketing in increasing MSME income. This study is included in the literature review method. The results of the study indicate that increasing the use of information technology, namely digital marketing, is one of the efforts to increase MSME income by encouraging the capabilities or resources owned through web- based information systems and e-commerce as marketing media, creating marketing content on social media, using paid advertising to increase exposure , and email marketing as an effective strategy . By using a digital marketing strategy, MSMEs can reach a wider market at a more efficient cost and can increase sales and income for MSMEs.
Sustainable Entrepreneurship and Community Empowerment: Case Study at PT. Semen Tonasa Multhazam, Riana; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i1.83

Abstract

The purpose of this study is to analyze sustainable entrepreneurship practices implemented by PT. Semen Tonasa, including an assessment of the programs that have been implemented, as well as innovations applied in the process and management of resources. And also aims to analyze the impact of community empowerment programs carried out by the company. This study will explore how these programs affect community welfare, both economically and socially, and to provide recommendations that can be used by PT. Semen Tonasa in developing effective empowerment programs in the future by identifying existing challenges and opportunities, it is hoped that the company can continue to contribute to sustainable development in the community. This study uses a qualitative approach with a case study design. The results of the study indicate that PT. Semen Tonasa has succeeded in implementing sustainable entrepreneurship practices that have a positive impact on community empowerment. The programs implemented not only improve community skills but also create new jobs and reduce environmental impacts. However, there are still challenges that need to be overcome so that these programs can run more effectively.
Co-Authors Amin, Andi Nurzakiah Muhammad Hasan Muhammad Rakib Mustari Mustari Raden Mohamad Herdian Bhakti Romansyah Sahabuddin Said, Muh. Ihsan Sulolipu, Andi Annisa Tawe, Amiruddin