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All Journal Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Serina Abdimas
Turangan, Joyce A.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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IMPACT OF ORGANIZATIONAL LEARNING ON JOB SATISFACTION, COMMITMENT, AND PERFORMANCE OF PRIVATE BANK EMPLOYEES Turangan, Joyce A.; Ruslim, Herman
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1260-1268

Abstract

Employee performance serves as a vital measure in projecting future success within organizations. Key factors that influence this performance include organizational learning, job satisfaction, and employee commitment. This research investigates how organizational learning affects job satisfaction, organizational commitment, and employee performance, alongside the impact of job satisfaction and organizational commitment on performance outcomes. A quantitative method was applied through non-probability sampling, specifically convenience sampling. Primary data were obtained via an online survey involving 105 private bank employees in Tangerang, and analyzed using SmartPLS 4. The findings reveal that all proposed variables significantly and positively influence employee performance. Moreover, both job satisfaction and organizational commitment are proven to partially mediate the relationship between organizational learning and employee performance.
ORGANIZATIONAL CULTURE, WORK ENVIRONMENT, AND SELF-EFFICACY TO GEN Z’S JOB SATISFACTION Sanlia, Vera; Turangan, Joyce A.
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2207-2215

Abstract

Human resources are needed to carry out daily activities, such as engaging in interactions and communication within a community (work environment, organization, and other activities). Based on previous research, there are still differences in research findings. This study aims to find the effect of organizational culture, work environment, and self-efficacy on Gen Z’s job satisfaction. Data was collected using a questionnaire with a Google Form which was distributed via social media. The total number of respondents of this study is 130, domiciled in Jakarta with the aged around 18-25 years and have at least worked for 1 year. The data were examined using the SmartPLS 4.0 application. The results of the study show through hypothesis testing that all the independent variables have a positive and significant effect on Gen Z’s job satisfaction.
FACTORS INFLUENCING THE INTENTION OF BEHAVIOR IN USING GOPAY MOBILE PAYMENT Turangan, Joyce A.; Ruslim, Herman
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2569-2576

Abstract

At present, the development of technology and the internet is advancing rapidly and continues to grow from year to year. The number of smartphone and internet users is also increasing, leading to more frequent use of mobile payment applications. The use of mobile payment applications has several advantages, such as accelerating transactions and facilitating cashless payments. One of the applications used for mobile payment is GoPay, alongside other options such as OVO, Shopee, Dana, and other mobile payment platforms. The researcher aims to analyze the perception of the community towards GoPay as an electronic payment method using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach, which explains user behavior toward information technology based on social influence, performance expectancy, effort expectancy, and facilitating conditions. Each determinant is then tested against behavioral intention. This study has four hypotheses that will be tested, and the data collected for this research is obtained through respondent answers from questionnaires. The data is analyzed using Partial Least Square (PLS) analysis with Smart-PLS software, and the research results indicate that all variables have a positive and significant influence on behavioral intention.
PENDAMPINGAN PEMBUKUAN UMKM WARUNG PINGKAL, JAKARTA PUSAT Turangan, Joyce A.
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.22679

Abstract

Pengabdian kepada masyarakat kali ini dilakukan untuk suatu kegiatan pendampingan atas penentuan atau perhitungan harga pokok usaha kuliner yang dilakukan oleh Warung Pingkal yang terletak di Jalan Kramat IV, Jakarta Pusat. UMKM ini bergerak di sektor kuliner yang telah berdiri sejak tahun 2021 dimana bentuk kepemilikannya adalah pribadi serta merupakan usaha keluarga dalam menjalankan kegiatan kesehariannya. Usaha kuliner ini berjenis makanan seperti sup ayam, ikan bakar, ayam goreng, soto, dan gorengan yang sangat diminati oleh warga sekitar karena mempermudah para ibu rumah tangga dalam menyiapkan lauk keluarga sehari-hari selain rasa yang dianggap cukup cocok dengan selera keluarga setempat. Dalam sehari, penjualan lauk makanan dapat habis sebelum jam operasional warung tutup pada pukul 18:00. Oleh sebab itu Warung Pingkal sangat perlu untuk diberikan pendampingan atas perhitungan harga pokok penjualan, karena penentuan yang dilakukan selama ini semata-mata hanya berdasarkan dari perkiraan yang dilakukan saat produksi berjalan. Metode yang digunakan dalam kegiatan adalah praktek perhitungan langsung oleh UMKM Warung Pingkal. Materi pendampingan yang diberikan terdiri dari: (a) Kegunaan pembukuan bagi kelangsungan usaha terutama UMKM; (b) Cara menghitung HPP atas produk kuliner yang dijajakan; dan (c) Teknik pembukuan bagi UMKM. Dengan pendampingan ini diharapkan UMKM Warung Pingkal dapat menghitung harga pokok produksi serta menentukan harga jual dengan akurat dan berdampak positif atas besaran laba UMKM.
PENDAMPINGAN PENGGUNAAN APLIKASI MARKETPLACE UNTUK MENINGKATKAN OMSET PENJUALAN BAGI PELAKU UMKM KULINER JAKARTA PUSAT Turangan, Joyce A.
Jurnal Serina Abdimas Vol 1 No 4 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i4.28414

Abstract

Assistance in using the marketplace application to increase sales turnover for culinary Micro, Small, and Medium Enterprises (MSMEs) in Central Jakarta is an effort that aims to help culinary MSMEs take advantage of digital platforms to increase their sales and competitiveness. Through training methods, direct assistance, and preparation of marketing strategies, culinary MSMEs are given the knowledge and skills needed to optimize the use of marketplace applications. The results of this assistance show a significant increase in knowledge, expansion of market reach, increase in sales turnover, and operational efficiency of culinary MSMEs. In conclusion, mentoring the use of the marketplace application plays an important role in helping culinary MSMEs increase their sales turnover, contribute to the growth of the culinary MSME sector, and encourage economic growth in Central Jakarta. ABSTRAK Pendampingan penggunaan aplikasi marketplace untuk meningkatkan omset penjualan bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner di Jakarta Pusat merupakan upaya yang bertujuan untuk membantu UMKM kuliner memanfaatkan platform digital guna meningkatkan penjualan dan daya saing mereka. Melalui metode pelatihan, pendampingan langsung, dan penyusunan strategi pemasaran, para pelaku UMKM kuliner diberikan pengetahuan dan keterampilan yang diperlukan untuk mengoptimalkan penggunaan aplikasi marketplace. Hasil pendampingan ini menunjukkan peningkatan yang signifikan dalam pengetahuan, perluasan jangkauan pasar, peningkatan omset penjualan, dan efisiensi operasional pelaku UMKM kuliner. Dalam kesimpulannya, pendampingan penggunaan aplikasi marketplace berperan penting dalam membantu UMKM kuliner meningkatkan omset penjualan mereka, berkontribusi pada pertumbuhan sektor UMKM kuliner, dan mendorong pertumbuhan ekonomi di Jakarta Pusat.
PENGENALAN DIGITAL MARKETING DAN PENGUATAN MEREK DI MEDIA SOSIAL Turangan, Joyce A.
Jurnal Serina Abdimas Vol 1 No 4 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i4.28417

Abstract

The introduction of digital marketing and brand strengthening on social media has become a crucial element in the growth strategy of Micro, Small, and Medium Enterprises (MSMEs) in the night culinary sector, particularly in the Kwitang area of Central Jakarta. In an era where technology and internet connectivity have transformed how consumers search for and choose their food, night culinary MSMEs in Kwitang need to understand and adopt digital marketing practices to survive and thrive in an increasingly competitive market. This research proposes the implementation of effective digital marketing strategies, including the use of social media platforms such as Instagram and Facebook, to enhance their brand and expand their customer base. Consequently, it is hoped that night culinary MSMEs in Kwitang, Central Jakarta, can leverage the opportunities presented by social media to increase visibility, reach a wider target audience, and solidify their position in the dynamic culinary industry. ABSTRAK Pengenalan digital marketing dan penguatan merek di media sosial telah menjadi elemen penting dalam strategi pertumbuhan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di bidang kuliner malam, khususnya di daerah Kwitang Jakarta Pusat. Dalam era di mana teknologi dan koneksi internet telah merubah cara konsumen mencari dan memilih makanan, UMKM kuliner malam di Kwitang perlu memahami dan mengadopsi praktik-praktik pemasaran digital untuk bertahan dan tumbuh dalam persaingan yang semakin ketat. Penelitian ini mengusulkan penerapan strategi digital marketing yang efektif, termasuk penggunaan platform media sosial seperti Instagram dan Facebook, untuk memperkuat merek dan memperluas jangkauan pelanggan. Dengan demikian, diharapkan UMKM kuliner malam di Kwitang Jakarta Pusat dapat memanfaatkan peluang yang ditawarkan oleh media sosial untuk meningkatkan visibilitas, mencapai target pasar yang lebih luas, dan mengukuhkan posisi mereka dalam industri kuliner yang dinamis.
PENDAMPINGAN PENERAPAN STRATEGI BRANDING UNTUK PENGEMBANGAN UMKM KULINER MALAM JAKARTA PUSAT Turangan, Joyce A.
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32202

Abstract

This community service activity aims to develop and support the implementation of branding strategies for Micro, Small, and Medium Enterprises (MSMEs) in the late-night culinary sector in Central Jakarta. The research involves analyzing consumer trends, identifying market needs, as well as the uniqueness and specialties of late-night culinary products in Central Jakarta. Through an integrated and sustainable approach, this proposal offers guidance and training to owners of late-night culinary MSMEs in developing effective branding strategies to enhance the visibility and attractiveness of their businesses. The methodology used will include market surveys, interviews with MSME owners, competitor analysis, and the development of training materials tailored to the needs and readiness levels of participants. Additionally, this proposal will integrate the use of social media and digital technology to expand reach and interaction with potential customers. It is hoped that through this support, late-night culinary MSMEs in Central Jakarta can enhance their competitive advantage, expand market share, and strengthen their brand identity and image in the eyes of local consumers and tourists. The successful implementation of the proposed branding strategies is expected to have a positive impact on local economic growth and the welfare of MSME owners and the surrounding community. ABSTRAK Kegiatan Abdimas ini bertujuan untuk mengembangkan dan mendampingi penerapan strategi branding bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kuliner malam di Jakarta Pusat. Penelitian ini melibatkan analisis terhadap tren konsumen, identifikasi kebutuhan pasar, serta identifikasi keunikan dan keistimewaan produk kuliner malam Jakarta Pusat. Melalui pendekatan yang terintegrasi dan berkelanjutan, proposal ini menawarkan bimbingan dan pelatihan kepada pemilik UMKM kuliner malam dalam mengembangkan strategi branding yang efektif untuk meningkatkan visibilitas dan daya tarik bisnis mereka. Metodologi yang digunakan akan meliputi survei pasar, wawancara dengan pemilik UMKM, analisis kompetitor, dan pengembangan materi pelatihan yang disesuaikan dengan kebutuhan dan tingkat kesiapan peserta. Selain itu, proposal ini juga akan mengintegrasikan pemanfaatan media sosial dan teknologi digital untuk meningkatkan jangkauan dan interaksi dengan pelanggan potensial. Diharapkan bahwa melalui pendampingan ini, UMKM kuliner malam Jakarta Pusat dapat meningkatkan keunggulan kompetitif mereka, memperluas pangsa pasar, serta memperkuat identitas dan citra merek mereka di mata konsumen lokal maupun turis. Kesuksesan implementasi strategi branding yang diperoleh dari proposal ini diharapkan dapat memberikan dampak positif bagi pertumbuhan ekonomi lokal serta peningkatan kesejahteraan pemilik UMKM dan masyarakat sekitarnya.
Co-Authors Agustina, Neysa ANDI WIJAYA Herawati Herawati Herman Ruslim Mahanani, Zenita Dian Sanlia, Vera Siti Nur Aini, Siti Nur Susilo, Jonathan J. Vilysia, Vilysia Wicaksono, Dimas Haryo