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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo IIJSE
Katmas, Ekarina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Iklan dan Harga Terhadap Keputusan Pembelian Produk Dengan Media Sosial Instagram Sebagai Variabel Moderating Pada Klinik Muntira Skin Care Kota Sorong Sunatar, Bambang; Yulinar, Yulinar; Katmas, Ekarina
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1613

Abstract

Abstract This study aims to examine the effect of advertising and price on purchasing decisions with social media Instagram as a moderating variable. Research at the Muntira Skin Care Clinic in Sorong City used a quantitative research method with an associative research type. The sample in this study were all consumers who used Muntira Skin Care Clinic products in Sorong City. As for the sampling of this study using non-probability sampling technique. The data management method in this study uses the Structural Equation Modeling (SEM) model through the SmartPLS 4.0 application. The results of this study found that advertising had no significant effect on purchasing decisions, price had a significant effect on purchasing decisions, social media had an effect on purchasing decisions, Instagram social media moderated advertising on purchasing decisions, and social media moderated prices on purchasing decisions.Keywords: Advertising, Pricing, SocialMedia, Purchase Decision.Abstrak Tujuan dari penelitian ini adalah untuk menguji bagaimana iklan dan harga mempengaruhi keputusan pembelian dengan media sosial Instagram sebagai variabel moderating. Penelitian ini dilakukan di Klinik Muntira Skin Care Kota Sorong dan menggunakan metode penelitian kuantitatif dengan jenis penelitian asosiatif. Sampel penelitian terdiri dari seluruh konsumen yang menggunakan produk Klinik Muntira Skin Care Kota Sorong. Penelitian ini menggunakan teknik sampling non probabilitas untuk pengambilan sampel. Pengolahan data dalam penelitian ini dilakukan dengan menggunakan model Structural Equation Modeling (SEM) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa iklan tidak memiliki pengaruh signifikan terhadap keputusan pembelian, sedangkan harga memiliki pengaruh signifikan terhadap keputusan pembelian. Media sosial juga memiliki pengaruh terhadap keputusan pembelian, dan media sosial Instagram memoderasi pengaruh iklan terhadap keputusan pembelian. Selain itu, media sosial juga memoderasi pengaruh harga terhadap keputusan pembelian.Kata Kunci: Iklan, Harga, Media Sosial, Keputusan Pembelian.
The Effect of BI Interest Rate, Exchange Rate, and Inflation on The Indonesian Sharia Stock Index (ISSI) Katmas, Ekarina; Indarningsih, Nur Aisyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2144

Abstract

The development of the capital market has experienced quite good growth in Indonesia, including the Islamic capital market. The existence of a sharia capital market with various investment instruments such as sharia shares, sukuk, and sharia mutual funds provides investment opportunities for those who wish to invest with sharia principles. The development of sharia investment instruments, especially sharia shares, continues to show improvement. It is then supported by the Indonesia Stock Exchange (IDX) by issuing the Indonesian Sharia Stock Index (ISSI) which is a benchmark for the performance of sharia shares in Indonesia. The development of the Sharia Stock Index has continued to increase since it was published although it experienced fluctuations in several periods. It is presumably due to changes in macroeconomic variables. Therefore, the study aims to analyze the effect of the BI interest rate variable, exchange rate, and inflation on the Indonesian Sharia Stock Index (ISSI) for the period 2015 to 2020. The study uses quantitative methods, with data analysis The Error Correction Model (ECM) uses the EViews version 9 application, ECM analysis to determine long-term and short-term economic phenomena from the interaction of several research variables. The results obtained show that in the long term, the exchange rate and BI interest rate variables have an influence on the Indonesian Sharia Stock Index (ISSI) while in the short term the exchange rate variable has an influence on the Indonesian Sharia Stock Index (ISSI). Whereas, the inflation variable has no effect on the Indonesian Sharia Stock Index (ISSI) in the long and short term.
Co-Authors Indarningsih, Nur Aisyah Sunatar, Bambang Yulinar Yulinar