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All Journal Jurnal Dehasen Untuk Negeri Jurnal Manajemen Keuangan Syariah Journal of Management and Innovation Entrepreneurship (JMIE)
Kurniawan, Kiemas
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Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Pengabdian Masyarakat Pada UMKM Toko Baju Tulipfits.Id Dalam Mengimplementasikan Teknologi Platform Shopee Syallaysyah, Jenny Dwi; Zoniarti, Zoniarti; Rahman, Abdul; Fitriano, Yun; Kurniawan, Kiemas
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6279

Abstract

This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information technology has changed the scope of marketing. This happens because traditional and conventional marketing methods have been incorporated into the digital world. Marketing that uses advanced digital technology is called digital marketing. Therefore, we conducted community service at one of the MSMEs, Toko Baju Tulip, to help MSMEs introduce their products to the general public using Shopee's digital marketing channel. The purpose of this community service project is to implement online marketing strategies through a web-based digital marketing system. This will also increase the market share of Toko Baju Tulip. The implementation uses focus group discussions (FGDs), observation, interviews, and documentation.
HUBUNGAN PENETAPAN HARGA, KEBIASAAN BELANJA TERHADAP KEINGINAN UNTUK MEMBELI KEMBALI AIR MINUM ISI ULANG Kurniawan, Kiemas
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 4 (2025): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i4.2584

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara penetapan harga dan kebiasaan belanja terhadap keinginan untuk membeli kembali air minum isi ulang di Depot Mawar Kota Curup. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 120 pelanggan, menggunakan metode sensus. Teknik analisis data dilakukan dengan uji korelasi Spearman Rank dan uji-t. Hasil penelitian menunjukkan bahwa penetapan harga memiliki hubungan yang sangat rendah dan tidak signifikan terhadap keinginan untuk membeli kembali (thitung 0,96571 < ttabel 1,66235), sementara kebiasaan belanja memiliki hubungan yang rendah namun signifikan terhadap keinginan untuk membeli kembali (thitung 2,0659 > ttabel 1,66235). Simpulan dari penelitian ini adalah bahwa faktor kebiasaan belanja lebih berpengaruh dalam mendorong keinginan konsumen untuk melakukan pembelian ulang dibandingkan faktor harga. Kata Kunci: Penetapan Harga, Kebiasaan Belanja, Keinginan Membeli Kembali, Konsumen
ANALISIS  KUALITAS SDM DAN AKSES PERMODALAN TERHADAP KINERJA KEUANGAN UMKM KULINER DI KOTA BENGKULU kurniawan, Kiemas; Effendi, Yanto
Manajemen Keuangan Syariah Vol. 5 No. 2 (2025): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/f7f75r59

Abstract

The purpose of this study is to see the influence of human resource quality and access to capital on the financial performance of UMKM kuliner  in Bengkulu City. The quality of human resources with a t-value of 1.674 with a significance level of 0.006 is > 0.05 which means there is a significant influence of human resource quality on the financial performance of culinary UMKM Kuliner  in Bengkulu City with a coefficient value of 0.218, this also shows that the quality of human resources on the financial performance of UMKM kuliner in Bengkulu City has a low and positive influence. Access to capital on the financial performance of UMKM kuliner in Bengkulu City with a t-value of 2.546 and a significance level of 0.002 is <0.05, a regression coefficient value of 0.249 is obtained. Simultaneously or together shows an F-value of 1461.331 with a significance level of <0.003, this proves that simultaneously there is an influence of the variables of human resource quality, access to capital on the financial performance of UMKM kuliner in Bengkulu City
Co-Authors Abdul Rahman Effendi, Yanto Fitriano, Yun Syallaysyah, Jenny Dwi Zoniarti, Zoniarti