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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi West Science Business and Management Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Inovasi Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Innovative Business Management Journal Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Focus of Human Resource Management Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Zoniarti Zoniarti
Universitas Dehasen
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Daya saing usaha agroforestri kopi di Desa Blitar Seberang, Kecamatan Sindang Kelingi, Kabupaten Rejang Lebong Ida ayu Made Er Meytha Gayatri; Ida Anggriani; Tri Febrina; Zoniarti Zoniarti; Yeni Herlina
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4310

Abstract

Competitiveness is closely related to productivity which determines the success of increasing the standard of living of business actors, and at the MSME level productivity is highly dependent on the ability to collaborate with large businesses or fellow MSMEs, creating competitive advantage, proper management, appropriate technology, continuous innovation, paying attention to the quality, value and uniqueness of the product and how the efficiency of the product is produced so that the company can compete strictly with its competitors. The problem experienced by the people of Blitar Seberang Village in terms of coffee business competitiveness is in determining the competitive advantage that exists in Belitar Seberang coffee. The method used in this dedication activity consists of three stages of activity, namely the preparation stage, the implementation stage and the evaluation stage. The preparation stage consists of survey activities and problem identification. The implementation phase includes the activity of providing materials and training. The final stage is the evaluation and reporting stage of the results of community service activities. Through this community service activity, it is hoped that the community can increase the competitiveness of the coffee business by raising the competitive advantage of coffee. Communities can make decisions in determining marketing strategies so that Belitar Seberang Village coffee can compete on the national and international levels.
Analisis Strategi Pemasaran Usaha Rumahan (Studi Kasus Penggilingan Mie Pak Paidi Manna Kabupaten Bengkulu Selatan) Ari yanto; Ida Anggriani; Zoniarti Zoniarti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4223

Abstract

Marketing strategy, a business will seek to improve marketing in the hope that sales will be better and increase than before. Marketing strategy or what is usually called SWOT (Strengths, Weaknesses, Opportunities, and Threats) is the systematic identification of various factors to determine the company's strategy. The purpose of this research was to find out the marketing strategy for a home-based business (a case study of Pak Paidi's noodle mill, South Bengkulu district). The type of research used in this research thesis is a qualitative method. The analytical method used in this study is the SWOT analysis method (strengths, weaknesses, opportunities, threats). The data obtained from the results of the research will be analyzed for strengths, weaknesses, opportunities, and threats to the implementation of Pak Paidi's noodle milling business strategy in order to increase buyer interest. the company uses a Growth Oriented Strategy. From the research results, the internal value is 5.26 and the external value is 5.25. This is because, in the SWOT analysis Cartesius diagram it is shown that the highest total score is in the first quadrant where the quadrant is a very profitable situation. After conducting research, Mr. Paidi's noodle milling business has many opportunities and strengths so that he can seize and take advantage of existing opportunities while minimizing weaknesses and overcoming various threats that exist in Mr. Paidi's business environment.
The Effect of Organization Culture, Leadership Style and Working Discipline on Job Satisfaction at the Ministry of Religious Affairs of The Bengkulu City Zoniarti Zoniarti; Halek Mu'min; Edy Anan
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.662

Abstract

This research aims to prove the influence of work culture, leadership, and discipline on employee satisfaction, The method used in this study is to use quantitative with explanatory research approach. The population uses employees of the Ministry of Religious Affairs of Bengkulu city, using a sample of 152 samples taken using side random. The results showed that b1 = 0.277: is the regression coefficient value of work culture variable X1 with a value of 0.323 (positive sign), b2 = 0.370 is the regression coefficient value of leadership variable X2 providing a value of 0.370 (positive sign), and b3 is the regression coefficient value of discipline variable X3 providing a value of 0.447 (positive sign). The test results using SPSS, where the significant level obtained is smaller, namely 0.000 from the standard, namely 5% or 0.05 and the comparison results between F_hitung≥F_tabel 58.692 ≥ 3.06, it can be concluded that there is a significant influence between variables X1 (work culture), X2 (leadership style), and X3 (work discipline), and Y (job satisfaction).
Sosialisasi Pengembangan Produk Usaha Jahit Ibu Noni Di Kelurahan Lempuing Kecamatan, Ratu Agung Kota Bengkulu Radilli, Putri; Afriani, Sulisti; Zoniarti, Zoniarti; Yustanti, Nirta Vera; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6286

Abstract

This community service activity aims to optimize the management of making school clothes and pants in the Small and Medium Industry environment. The main focus of this program is to improve the efficiency of the production process and expand the reach of product marketing through technology and digital marketing strategies. The methods used are survey and observation, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is that raw materials in the form of fabric are an important highlight for convection business people In addition to raw materials, the sewing process is also a challenge for convection entrepreneurs. Because the sewing process also affects the results of the product, for example from the neatness of the stitches, the ability of tailors to translate consumer wishes with the products produced. So convection entrepreneurs must really pay attention to the quality of the stitches of their products.
Pemanfaatan Market Digital Dalam Meningkatkan Minat Kewirausahaan Terhadap Siswa dan Siswi MA Annur Pagar Jati Bengkulu Tengah Aliano, Dio; Zoniarti, Zoniarti; Wagini, Wagini; Gayatri, Ida Ayu Made Er Meytha
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6647

Abstract

In the era of globalization and the rapid development of information technology, digitalization has entered into various aspects of life, including in the fields of education and entrepreneurship. The utilization of the digital market is one of the important innovations in the business world that provides various opportunities and conveniences for entrepreneurs including for students. This service aims to explore the utilization of the digital market in increasing entrepreneurial interest among MA Annur Pagar Jati students in Central Bengkulu. This research uses the Participatory Action Research (PAR) method with a special study approach involving observation, in-depth interviews. The results showed that digital markets, such as e-commerce and social media have great potential to increase students' entrepreneurial interest and skills. Through various digital-based trainings and projects, students not only learn about entrepreneurial concepts but also gain practical experience in running a business online. In addition, the use of digital marketplaces also helps students develop other skills such as time management, communication and creativity. This indicates that the integration of digital marketplaces in the entrepreneurship curriculum can be an effective strategy to motivate and equip young people with relevant skills to face future economic challenges.
Pelatihan Penyusunan Laporan Keuangan Digital Menggunakan Aplikasi Buku Kas Pada Usaha UMKM Miener Subhi, Ramadhan; Zoniarti, Zoniarti; Yusnita, Yuli; Aprilia, Melisa; Alda, Denada; Saputra, Ilham Giri Muda
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6163

Abstract

The development of technology is very influential on the times, especially in today's digital era. Technology has had a significant impact on human life in the social, economic and cultural fields. In the economic sector, technology changes business processes to be more efficient and effective, thereby increasing productivity and business growth. One of them is the development of micro, small and medium enterprises (UMKM) which are already numerous in Indonesia. The background of the formation of UMKMs in Indonesia is the rapid development of technology, limited access to capital and high unemployment rates which cause poverty. The implementation of this service is carried out by socialising the use of theash book application in Miener UMKM. This community service activity consists of five stages, namely: Identification process, Preparation, Interview, Implementation stage, Evaluation of activity results. Based on the training and socialisation carried out, Miener business owners are very easy to understand and the applications used are very helpful in the process of recording financial reports. The use of applications in the UMKM process is very helpful and simplifies transactions so that there are no errors in the sales transaction process. Recording financial reports provided automatically makes it easy for business owners to understand and is very efficient in its use.
Pengabdian Masyarakat Pada UMKM Toko Baju Tulipfits.Id Dalam Mengimplementasikan Teknologi Platform Shopee Syallaysyah, Jenny Dwi; Zoniarti, Zoniarti; Rahman, Abdul; Fitriano, Yun; Kurniawan, Kiemas
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6279

Abstract

This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information technology has changed the scope of marketing. This happens because traditional and conventional marketing methods have been incorporated into the digital world. Marketing that uses advanced digital technology is called digital marketing. Therefore, we conducted community service at one of the MSMEs, Toko Baju Tulip, to help MSMEs introduce their products to the general public using Shopee's digital marketing channel. The purpose of this community service project is to implement online marketing strategies through a web-based digital marketing system. This will also increase the market share of Toko Baju Tulip. The implementation uses focus group discussions (FGDs), observation, interviews, and documentation.
Factors That Influence Consumer Satisfaction Using Seven One Hotel Lodging Manna South Bengkulu Putra, M. Sendika Martha Dwi Putra; Hanila, Siti; Zoniarti, Zoniarti
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.145

Abstract

Marketing activities are crucial for the hospitality industry, as hotels provide complex services and facilities available 24 hours a day. Hotels support business travelers and tourists in need of accommodation, food, drinks, and entertainment during their stays. This research employs a quantitative approach, utilizing methods such as Validity Testing, Reliability Testing, Multiple Linear Regression Analysis, Coefficient of Determination, and hypothesis testing through t-test. The study involved 62 visitors to Hotel Seven One in South Manna, South Bengkulu. The Multiple Linear Regression Analysis results in the equation Y = 5.805 +0.160 X1 + 0.338X2 + 0.148X3 + 0.073 X4 + 0.181 X4, indicating a positive regression direction. The physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) factors have a positive influence on customer satisfaction (Y) at Hotel Seven One in Manna, South Bengkulu. The coefficient of determination value, calculated using SPSS, is R-squared at 0.961. This suggests that the physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) collectively influence customer satisfaction (Y) by 96.1%, with the remaining 3.9% affected by unexamined variables. The t-test results at a significance level of 0.05 show that individual X variables significantly impact Y at Hotel Seven One in Manna, South Bengkulu.
The Effect Of Brand Image, Digital Marketing, Product Quality And Price On Purchasing Decisions Of Indomie Products Stiawan, Erix; Ariska, Yesi Indian; Zoniarti, Zoniarti
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.619

Abstract

Indomie continues to adapt trends and consumer preferences by launching product variants that suit local tastes or follow certain food trends to help Indomie remain relevant in the market. The purpose of this study is to determine the effect of brand image, digital marketing, product quality and price on purchasing decisions of Indomie products. This type of research is quantitative. The data collection method in this study used a questionnaire technique, with a sample of 125 respondents. The results showed that multiple linear regression Y = 0.246 + 0.351 X1 + 0.114 X2 + 0.457 X3 + 0.072 X4 + 0.193. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the brand image variable (X1), digital marketing (X2) product quality (X3), price (X4), the value is 0 (zero), on purchasing decisions (Y) indomie products. The results showed that the brand image test (XI) showed a t count of 8,248> t table 1,657 and a sigfinication of 0.000<0.05, so the results of Ha are accepted and Ho is rejected, meaning that brand image has a positive and significant effect on purchasing decisions of indomie products. The digital marketing test results (X2) show t count 3.652> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on purchasing decisions of indomie products. The results of the product quality test (X3) show t count 10.060> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that product quality has a positive and significant effect on purchasing decisions of indomie products. The price test results (X4) show t count 2.550> t table 1.657 and sigfinication 0.012<0.05, then the results of Ha are accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions of indomie products. Based on the comparison of Fcount with Ftable, the value of Fcount is greater than Ftable, namely 13,136>2.29, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between brand image (X1), digital marketing (X2) product quality (X3), price (X4) on purchasing decisions (Y) indomie products. This can be seen at a significance level of 0.000 <0.05
Strategi Pemasaran Produk Tempe Melelui Digital Marketing Hutagaol, Julianti Br Hutagaol; Zoniarti, Zoniarti; Simarmata, Sulastri; Rahmanda, Via Nabila; Ramadhan, Sahrul
Jurnal Kewirausahaan & Inovasi Vol. 2 No. 2 (2025): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v2i2.265

Abstract

Industry is a central point to help and prosper the economy society to always exist and survive with all existing conditions. Because the industry is a planned effort to realize marketing strategies and marketing processes so that this industry continues to run and exist in its marketing. Likewise with the tempe industry in the Mampang Prapatan area, in its operational activities the obstacle faced by tempe industry players is access to marketing, therefore a marketing strategy is needed or efforts to market and introduce a product or service to the community, using a plan and mature tactics, that way, the number of sales can increase. In marketing, a brand or brand is needed that functions to build an image of the product or place of business. By using offline and online promotion methods. The purpose of this Community Service activity is expected to be tempe industry players able to increase sales in order to achieve economic prosperity in the village. Industry is a central point to help and prosper the economy society to always exist and survive with all existing conditions. Because the industry is a planned effort to realize marketing strategies and marketing processes so that this industry continues to run and exist in its marketing. Likewise with the tempe industry in the Mampang Prapatan area, in its operational activities the obstacle faced by tempe industry players is access to marketing, therefore a marketing strategy is needed or efforts to market and introduce a product or service to the community, using a plan and mature tactics, that way, the number of sales can increase. In marketing, a brand or brand is needed that functions to build an image of the product or place of business. By using offline and online promotion methods. The purpose of this Community Service activity is expected to be tempe industry players able to increase sales in order to achieve economic prosperity in the village.
Co-Authors Abdul Rahman Agung Wijanarko Ahmad Soleh Akbar Akbar Alda, Denada Aliano, Dio Aprilia, Melisa Ari yanto Ariska, Yesi Indian Armeni, Sinta Bela Beti Sahdiya Bintang, Muhammad Ilham Defa, Kikim Gumala Edy Anan Edy Anan Edy Anan Efendi, Bahman Erenherlika Erenherlika Gayatri, Ida Ayu Made Er Meytha Halek Mu'min Handayani, Sri Hanila , Siti Hanila, Siti Harri Agustin Hesi Putri Ayu Hutagaol, Julianti Br Hutagaol Ida Anggriani Ida Anggriani Ida Ayu Made E G Ida Ayu Made E.G Kurniawan, Kiemas Merri Anitasari Mu'min, Halek Muhammad Roky Prasetya Nasution , Suswati Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nirta Vera Yustanti Nurzam, Nurzam Oktaviana, Nensy Panjaitan, David Peli Rahmita Sari Putra, M. Sendika Martha Dwi Putra Radilli, Putri Rahmanda, Via Nabila Ramadan Subhi Ramadhan, Sahrul Reskyana, Wita Fitria Riski, Muhammad Ikmal Sachanovrissa, Silke Salsabila, Aldy Andhika Saputra, Ilham Giri Muda Simarmata, Sulastri Sriwijaya, Adio Stiawan, Erix Subhi , Ramadan Subhi, Ramadan Subhi, Ramadhan Sulisti Afriani, Sulisti Suwarni Syallaysyah, Jenny Dwi Tiansari, Urba Tito Irwanto Tri Febrina Wagini Wagini, Wagini Wijaya , Ermy Wijaya, Ermi Yeni Herlina Yun Fitriano Yusnita, Yuli