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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Dehasen Untuk Negeri
Zoniarti Zoniarti
Universitas Dehasen Bengkulu
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Public Health Other

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Daya saing usaha agroforestri kopi di Desa Blitar Seberang, Kecamatan Sindang Kelingi, Kabupaten Rejang Lebong Ida ayu Made Er Meytha Gayatri; Ida Anggriani; Tri Febrina; Zoniarti Zoniarti; Yeni Herlina
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4310

Abstract

Competitiveness is closely related to productivity which determines the success of increasing the standard of living of business actors, and at the MSME level productivity is highly dependent on the ability to collaborate with large businesses or fellow MSMEs, creating competitive advantage, proper management, appropriate technology, continuous innovation, paying attention to the quality, value and uniqueness of the product and how the efficiency of the product is produced so that the company can compete strictly with its competitors. The problem experienced by the people of Blitar Seberang Village in terms of coffee business competitiveness is in determining the competitive advantage that exists in Belitar Seberang coffee. The method used in this dedication activity consists of three stages of activity, namely the preparation stage, the implementation stage and the evaluation stage. The preparation stage consists of survey activities and problem identification. The implementation phase includes the activity of providing materials and training. The final stage is the evaluation and reporting stage of the results of community service activities. Through this community service activity, it is hoped that the community can increase the competitiveness of the coffee business by raising the competitive advantage of coffee. Communities can make decisions in determining marketing strategies so that Belitar Seberang Village coffee can compete on the national and international levels.
Analisis Strategi Pemasaran Usaha Rumahan (Studi Kasus Penggilingan Mie Pak Paidi Manna Kabupaten Bengkulu Selatan) Ari yanto; Ida Anggriani; Zoniarti Zoniarti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4223

Abstract

Marketing strategy, a business will seek to improve marketing in the hope that sales will be better and increase than before. Marketing strategy or what is usually called SWOT (Strengths, Weaknesses, Opportunities, and Threats) is the systematic identification of various factors to determine the company's strategy. The purpose of this research was to find out the marketing strategy for a home-based business (a case study of Pak Paidi's noodle mill, South Bengkulu district). The type of research used in this research thesis is a qualitative method. The analytical method used in this study is the SWOT analysis method (strengths, weaknesses, opportunities, threats). The data obtained from the results of the research will be analyzed for strengths, weaknesses, opportunities, and threats to the implementation of Pak Paidi's noodle milling business strategy in order to increase buyer interest. the company uses a Growth Oriented Strategy. From the research results, the internal value is 5.26 and the external value is 5.25. This is because, in the SWOT analysis Cartesius diagram it is shown that the highest total score is in the first quadrant where the quadrant is a very profitable situation. After conducting research, Mr. Paidi's noodle milling business has many opportunities and strengths so that he can seize and take advantage of existing opportunities while minimizing weaknesses and overcoming various threats that exist in Mr. Paidi's business environment.
The Influence Of Service Quality And Company’s Image On Customer Satisfaction At Bank Muamalat Bengkulu Erenherlika Erenherlika; Neri Susanti; Zoniarti Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1481

Abstract

The aim of this research is to determine the influence of service quality and company’s image on customer satisfaction at Bank Muamalat Bengkulu Branch. The sample in this research was 100 customers who made transactions at Bank Muamalat Bengkulu Branch. The sampling technique is an accidental sampling technique for collecting data using a questionnaire and the analysis method used is multiple linear regression, classical assumption testing and hypothesis testing. Based on the results of multiple linear regression research, it shows that Y=14.005+2.522X1+5.333X2+2.683. The research results show that the variable Service Quality (X1) shows tcount 2.522 > ttable 1.660 and is significant 0.013 < 0.05, so the hypothesis results Ha are accepted and Ho is rejected, meaning that Service Quality (X2) has a positive and significant effect on Customer Satisfaction (Y). The variable Company Image (X2) shows tcount 5.333 > ttable 1.660 and is significant 0.000 < 0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning that Company’s Image (X2) has a positive and significant effect on Customer Satisfaction (Y). The results of simultaneous hypothesis calculations show a significant value of 0.000 < 0.05, meaning that together, X1 (Service Quality) has a positive and significant influence on Customer Satisfaction (Y) and X2 has a positive and significant influence on Customer Satisfaction (Y)
The Influence Of Brand Image, Product Quality, And Price On Brand Switching Of Wardah Makeup In Bengkulu City Peli Rahmita Sari; Ida Ayu Made E.G; Zoniarti Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1519

Abstract

When buying an item, a consumer often assesses whether the item is suitable for them or not, whether it is suitable for them or not, therefore consumers prioritize choosing by looking at the brand image, product quality and price to fulfill their desires or needs in purchasing goods. The aim of this research is to determine the influence of brand image, product quality and price on brand switching of Wardah makeup products in Bengkulu City. The type of research used is quantitative. The data analysis methods used are multiple linear regression, determination tests, and hypothesis tests. The results of multiple linear regression have the equation Y = 54, 534 - 0.395(X1) - 0.007(X2) - 0.404(X3) + 3.602 because the direction of the regression is positive, it can be interpreted that if brand image, product quality and price increase, then interest in buying Wardah's makeup product in Bengkulu City will also increase. Brand image does not have a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is smaller than t table (-5, 324 < 1.659) and a significant value of 0.000 < 0.05 meaning that H0 is accepted and Ha is rejected. Product quality has a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is greater than t table (-0.065 < 1.659) with a significant value of 0.984 > 0.05 meaning H0 is rejected and Ha is accepted. Price has a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is greater than t table (-6,200 < 1.659) with a significant value of 0.000 - 0.05 meaning H0 is rejected and Ha is accepted. Brand image (X1), product quality (X2), and price (X3) together have a significant effect on brand switching (Y) of Wardah makeup products in Bengkulu City.
Co-Authors Ari yanto Erenherlika Erenherlika Gayatri, Ida Ayu Made Er Meytha Ida Anggriani Ida Anggriani Ida Ayu Made E.G Neri Susanti Peli Rahmita Sari Tri Febrina Yeni Herlina