Article Per Year (5 Year)
p-Index From 2021 - 2026
1.953
P-Index
This Author published in this journals
All Journal CAUCHY: Jurnal Matematika Murni dan Aplikasi Jurnal Matematika & Sains BAREKENG: Jurnal Ilmu Matematika dan Terapan Jambura Journal of Biomathematics (JJBM) International Journal of Global Operations Research International Journal of Quantitative Research and Modeling Jurnal Matematika Integratif
Asep Kuswandi Supriatna
Departemen Matematika, Fakultas MIPA, Universitas Padjadjaran
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Mathematics Mechanical Engineering Physics Transportation

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Journal of Quantitative Research and Modeling

 1 
The Effect of Double Date Discounts on Sales Levels In E-Commerce Shopee (Case Study on Students of Padjadjaran University in Jatinangor) Wahid, Alim Jaizul; Millantika, Salwa Cendikia; Supriatna, Asep Kuswandi
International Journal of Quantitative Research and Modeling Vol 5, No 4 (2024)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v5i4.835

Abstract

This study aims to analyze the impact of double date sale discounts on sales levels on the Shopee e-commerce platform, focusing on students from Universitas Padjadjaran in Jatinangor, who are primarily from the millennial and Generation Z cohorts. The method used is simple linear regression, linking discount variables to sales. Additionally, the study conducts classical assumption testing to ensure the models validity and sensitivity analysis to assess the effect of parameter changes on the predicted outcomes. The results show that double date sale discounts significantly influence sales, with the double date sale coefficient (eta_1) being highly sensitive to changes. The regression model yields a low MSE, indicating good prediction accuracy. While changes in the intercept (eta_0) also affect the predictions, the impact is smaller compared to changes in the double date sale coefficient.
The Effect of Double Date Discounts on Sales Levels In E-Commerce Shopee (Case Study on Students of Padjadjaran University in Jatinangor) Wahid, Alim Jaizul; Millantika, Salwa Cendikia; Supriatna, Asep Kuswandi
International Journal of Quantitative Research and Modeling Vol. 5 No. 4 (2024)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v5i4.835

Abstract

This study aims to analyze the impact of double date sale discounts on sales levels on the Shopee e-commerce platform, focusing on students from Universitas Padjadjaran in Jatinangor, who are primarily from the millennial and Generation Z cohorts. The method used is simple linear regression, linking discount variables to sales. Additionally, the study conducts classical assumption testing to ensure the models validity and sensitivity analysis to assess the effect of parameter changes on the predicted outcomes. The results show that double date sale discounts significantly influence sales, with the double date sale coefficient (eta_1) being highly sensitive to changes. The regression model yields a low MSE, indicating good prediction accuracy. While changes in the intercept (eta_0) also affect the predictions, the impact is smaller compared to changes in the double date sale coefficient.
Co-Authors Abdallah, Yusuf Ibrahim Achmad, Fariz Adli, Fajrul Iqbal Arjun Hasibuan Dwindi Agryanti Johar Ema Carnia Endang Rusyaman Faldiyan, Muhammad Firosi, Valeska Isma Hasibuan, Arjun Herlina Napitupulu Millantika, Salwa Cendikia Nursanti Anggriani Permatasari, Ananda Ayu Rustam Effendy Siregar Suyudi, Mochamad Tresna, Sanubari Tansah Wahid, Alim Jaizul