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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Inter Script: Journal of Creative Communication
Kresno Yulianto
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN PT PUTRA BINTANG SEMBADA (Survey Eksplanatif pada Warga RT 006 RW 015 Kelurahan Jatimulya Kecamatan Tambun Selatan Kabupaten Bekasi Jawa Barat) Muhammad sandi Yuwana Putra; Kresno Yulianto
Inter Script : Journal of Creative Communication Vol 4, No 1 (2022): Inter Script : Journal of Creative Communication
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.877 KB) | DOI: 10.33376/is.v4i1.1114

Abstract

Perusahaan tidak hanya didesak untuk mendapatkan profit semata, tetapi juga harus memperhatikan tanggung jawab sosial di masyarakat. Banyak perusahaan saat ini yang hampir semuanya melakukan program CSR di perusahaannya, CSR digunakan untuk mengangkat citra perusahaan sehingga mendapatkan pengakuan sosial dalam melaksanakan kegiatan perusahaan dan mengelola usaha dengan cara melakukan kegiatan sosial, memperluas peluang usaha yang dilakukan perusahaan dan dapat digunakan untuk memperbaiki hubungan antara stakeholders, karyawan dan perusahaan. Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Corporate Social Responsibility Terhadap Citra PT Putra Bintang Sembada Pada Warga RT 006 RW 015 Kelurahan Jatimulya Kecamatan Tambun Selatan Kabupaten Bekasi Jawa Barat. Teori yang digunakan dalam penelitian ini adalah Corporate Social Resposnsibility dan Citra. Penelitian ini merupakan penelitian kuantitatif. Pengambilan data diambil dengan metode nonprobabilty sampling menggunakan teknik purposive sampling. Sampel yang digunakan dalam penelitian ini adalah56 responden. Hasil penelitian menunjukkan bahwa ada pengaruh yang sangat kuat antara program Corporatse Soicial Responsibility terhadap Citra PT. Putra Bintang Sembada
Komunikasi word of mouth (wom) sebagai penentu keputusan pembelian konsumen Wibowo, Arief; Satiri; Poppy Ruliana; Kresno Yulianto
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1473

Abstract

The purpose of this study was to determine the effect of Word Of Mouth (WOM) communication on purchasing decisions at NanoKomputer. NanoKomputer is a shop that has a focus on selling electronic goods in the form of computers and other office needs, researchers argue that NanoKomputer uses a method of delivering messages to consumers by word of mouth, because NanoKomputers do not have open sales suppression activities, but NanoKomputers often become recommendations from several sources as well as several information technology forums. The method used is to conduct a survey given to the group object to be studied. This research design has a purpose to find the effect between two variables, namely Variable (X) is Word of Mouth while variable (Y) is Purchase Decision. Respondents involved in this study were employees of the Depok Kartini Office Complex as many as 96 people. The sampling method used purposive sampling. Data collection using a questionnaire will be given to several employees in the Kartini Citayam Office Complex, Depok. The results of the study indicate that there is a positive influence between the Word Of Mouth (WOM) variable on purchasing decisions which is supported by the results of surveys and statistical calculations using SPSS software, in other words all employees of the Kartini Depok Office Complex who buy computer needs at NanoKomputer are influenced by communication. Word of Mouth.
Bagaimana Media Sosial Membentuk Minat Kunjungan Wisatawan: Peran Mediasi Persepsi Kognitif Dan Keterikatan Emosional Dalam Pariwisata Digital The Lodge Maribaya Radians Krisna Febriandy; Tiara Maulinda Habibah; Asep Gumilar Hidayat; Kresno Yulianto
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 10 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss10pp3863-3874

Abstract

In the era of digital tourism, a lack of in-depth understanding of the psychological mechanisms of how social media shapes tourist interest poses a strategic challenge for tourism destination development. Most previous studies have been descriptive in nature without testing the causal relationships and mediating mechanisms underlying the tourist decision-making process. The phenomenon of “Instagramable destinations” has transformed the tourism marketing paradigm, but theoretical understanding of the cognitive and affective pathways linking social media exposure with behavioral intention remains limited. This study aims to analyze the influence of social media on tourist visitation interest through the mediation of cognitive perception and emotional attachment to the destination The Lodge Maribaya, Lembang. Specifically, specific, this study tests the dual-process mechanism in the context of digital tourism. The study employs a quantitative approach with an explanatory research design. Data were collected from 100 active social media users who had been exposed to content related to The Lodge Maribaya using purposive sampling with criteria of being aged 17–45 years. The research instrument consists of a Likert scale questionnaire with 28 items adapted from the current theoretical framework. Data analysis was conducted using Structural Equation Modeling (SEM) with SPSS 28.0 and AMOS 27.0 to test validity, reliability, and mediation analysis. The results of the analysis indicate that social media exposure significantly influences cognitive perception (β = 0.678; p < 0.001) and emotional attachment (β = 0.591; p < 0.001). Both variables also positively influence tourist visit interest, with an R² contribution of 0.684. Mediation analysis revealed that cognitive perception and emotional attachment partially mediate the effect of social media exposure on visit interest, confirming the dual-process theory in digital tourism.
Co-Authors Arief Wibowo Asep Gumilar Hidayat Muhammad sandi Yuwana Putra Poppy Ruliana Radians Krisna Febriandy Satiri Tiara Maulinda Habibah