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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Da'watuna: Journal of Communication and Islamic Broadcasting
Asep Gumilar Hidayat
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Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Bagaimana Media Sosial Membentuk Minat Kunjungan Wisatawan: Peran Mediasi Persepsi Kognitif Dan Keterikatan Emosional Dalam Pariwisata Digital The Lodge Maribaya Radians Krisna Febriandy; Tiara Maulinda Habibah; Asep Gumilar Hidayat; Kresno Yulianto
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 10 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss10pp3863-3874

Abstract

In the era of digital tourism, a lack of in-depth understanding of the psychological mechanisms of how social media shapes tourist interest poses a strategic challenge for tourism destination development. Most previous studies have been descriptive in nature without testing the causal relationships and mediating mechanisms underlying the tourist decision-making process. The phenomenon of “Instagramable destinations” has transformed the tourism marketing paradigm, but theoretical understanding of the cognitive and affective pathways linking social media exposure with behavioral intention remains limited. This study aims to analyze the influence of social media on tourist visitation interest through the mediation of cognitive perception and emotional attachment to the destination The Lodge Maribaya, Lembang. Specifically, specific, this study tests the dual-process mechanism in the context of digital tourism. The study employs a quantitative approach with an explanatory research design. Data were collected from 100 active social media users who had been exposed to content related to The Lodge Maribaya using purposive sampling with criteria of being aged 17–45 years. The research instrument consists of a Likert scale questionnaire with 28 items adapted from the current theoretical framework. Data analysis was conducted using Structural Equation Modeling (SEM) with SPSS 28.0 and AMOS 27.0 to test validity, reliability, and mediation analysis. The results of the analysis indicate that social media exposure significantly influences cognitive perception (β = 0.678; p < 0.001) and emotional attachment (β = 0.591; p < 0.001). Both variables also positively influence tourist visit interest, with an R² contribution of 0.684. Mediation analysis revealed that cognitive perception and emotional attachment partially mediate the effect of social media exposure on visit interest, confirming the dual-process theory in digital tourism.
Komunikasi Krisis dalam Kampanye Politik: Studi Kasus Respons Kandidat Terhadap Isu Negatif Asep Gumilar Hidayat; Bambang Kurniadi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.7614

Abstract

In political campaigns, crisis communication plays a crucial role in shaping a candidate’s image when facing negative issues. Candidates often encounter political attacks that can damage their reputation and affect electability. This study aims to analyze crisis communication strategies used by candidates in responding to negative issues during campaigns. Using a qualitative approach, this research examines various communication techniques applied to manage public perception and mitigate the negative impact of emerging issues.The findings indicate that effective crisis communication strategies involve transparency, message consistency, and the use of social media as a clarification tool. Candidates who can control the narrative and respond quickly tend to maintain voter support better than those who avoid or provide defensive responses. This study concludes that proper crisis communication can serve as a strategic tool in maintaining a candidate’s credibility and gaining public trust.
Co-Authors Bambang Kurniadi Kresno Yulianto Radians Krisna Febriandy Tiara Maulinda Habibah