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All Journal Jurnal Abdimas Kartika Wijayakusuma Indonesian Journal of Innovation Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Fanggidae, Paulus Yulius
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KAJIAN TENTANG KUALITAS PELAYANAN, KEPUASAN DAN CITRA PERGURUAN TINGGI Fanggidae, Paulus Yulius; Juniarto, Antonius
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3496

Abstract

The client is the "king" this expression emphasizes that the client must be accepted or served as a "king" and of course implies a willingness to present the king (in this case the client) with his best aspects. The service world dimension is a variable that needs to be considered, as well as understanding the consumption behavior of target consumers in order to provide and deliver what consumers need. Higher education service providers need to improve service quality with various supporting functions to create an attractive atmosphere (mood) when delivering service at a service summit. Current operational activities of educational institutions must be able to satisfy the needs and desires of customers (students), provide the best possible service amidst increasingly fierce competition and increasingly intelligent consumers who tend to be less "loyal" and enthusiastic. transfer your activity. loyalty to service providers that align with their vision. Increasingly fierce competition has forced many educational service providers to invest and develop in providing and providing quality services by combining various aspects such as people, equipment, use of technology and other programs that facilitate the "delivery process" of educational services as an inseparable part. part of the organization's efforts to implement a commitment to continuous quality improvement. This requires systematic support to conduct surveys on service quality, satisfaction and institutional reputation to obtain a true and accurate picture, which is then followed up to create a competitive advantage that becomes a strength for continued growth and sustainability
Team Building One Team One Heart: Program Pendampingan Guru dan Siswa SMA Erenos dalam Membangun Kepribadian Tangguh Fanggidae, Paulus Yulius; Putri, Intan Oktaviani; Wangge, Keyza Renata Putri; Nadia, Shela; Aditya, Muhamad Rafly; Amelia, Citra; Puspita, Priscilla
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.616

Abstract

Dalam era globalisasi yang semakin kompleks, kesadaran terhadap kehidupan bersama sangat diperlukan oleh setiap orang. Dalam kehidupan bermasyarakat, menjalin hubungan dan relasi yang baik sangat penting untuk mendorong gotong royong dan saling membantu dalam berbagai hal. Kegiatan pengabdian kepada masyarakat (PKM) ini bertujuan memberikan pendampingan terhadap peserta yaitu guru dan siswa SMA Erenos dalam membangun kepribadian untuk semakin bela rasa dan tangguh dalam menjalani kehidupan di tengah masyarakat. Kegiatan PKM diikuti dengan penuh antusias dimana peserta sangat aktif dan mengikuti dengan penuh gairah, sehingga PKM ini berhasil dan mendapatkan apresiasi dari SMA Erenos. Kerjasama seperti ini harus diikuti dengan penuh kebajikan agar dapat memberikan sebuah dampak yang positif.
Social Media and Brand Personification for Micro and Small Culinary Enterprises: Media Sosial dan Personifikasi Merek untuk Usaha Kuliner Mikro dan Kecil Tambunan, Leo Alexander; Fanggidae, Paulus Yulius; Suparto, Jessica Dorothy; Sumardin, Peter Frederick; Tejakusuma, Enrico Julio
Indonesian Journal of Innovation Studies Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i1.1771

Abstract

General Background: The rapid growth of culinary MSMEs in South Tangerang underscores their strategic role in strengthening regional and national economic resilience. Specific Background: Digital transformation, particularly through social media, has become a crucial tool for MSMEs to enhance visibility and build emotional engagement with consumers. Knowledge Gap: However, empirical studies examining how social media facilitates brand personification and its contribution to MSME business performance remain limited, especially in the culinary sector. Aims: This study aims to analyze the effectiveness of social media in supporting brand personification and its impact on the business development of culinary MSMEs in South Tangerang. Results: Using a qualitative approach with structured interviews, the findings reveal that platforms such as WhatsApp, TikTok, and Instagram significantly strengthen brand identity, foster customer interaction, and enhance consumer trust. Brand personification—expressed through personalized narratives, humanized brand identities, and consistent visual representation—plays a key role in increasing customer engagement and market reach. Novelty: This research offers a practical framework demonstrating how humanized digital branding strategies can be optimized by micro and small culinary entrepreneurs. Implications: The study highlights that effective social media utilization combined with strong brand personification can substantially improve business performance and support MSME growth in competitive digital markets. Highlights: Highlights the strategic role of social media in strengthening brand identity for culinary MSMEs. Emphasizes brand personification as a key factor in building emotional engagement with consumers. Shows that digital branding practices significantly enhance business growth and market reach. Keywords: MSME, Social Media, Brand Personification, Digital Marketing, Culinary Business
Co-Authors Aditya, Muhamad Rafly Citra Amelia, Citra Juniarto, Antonius Nadia, Shela Puspita, Priscilla Putri, Intan Oktaviani Sumardin, Peter Frederick Suparto, Jessica Dorothy Tambunan, Leo Alexander Tejakusuma, Enrico Julio Wangge, Keyza Renata Putri