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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL ILMIAH GLOBAL EDUCATION Indonesian Journal of Innovation Studies
Tambunan, Leo Alexander
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Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Transformasi Digital dan Dampaknya terhadap Kompetensi Sumber Daya Manusia di Era Industri 5.0 Nugroho, Wijil; Tambunan, Leo Alexander
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4172

Abstract

The era of Industry 5.0 marks a new phase in technological advancement, emphasizing human-centered innovation and collaboration through the integration of artificial intelligence, automation, and humanistic values. This study aims to: (1) analyze the characteristics of digital transformation relevant to both domestic and global contexts; (2) identify the competencies required by human resources (HR) to effectively adapt to digital work environments; and (3) formulate strategies and frameworks for the sustainable development and evaluation of digital-based HR competencies. A descriptive qualitative approach was employed, using data collection techniques such as literature review, limited qualitative surveys, and in-depth interviews with informants from the education, industry, and government sectors. Data analysis was conducted using a thematic approach to identify conceptual patterns aligned with the research objectives. The findings reveal that digital transformation drives changes in organizational work structures, making them more flexible, collaborative, and adaptive. It also demands competencies from HR that are not only technical (such as digital literacy, data management, and digital platform utilization) but also adaptive (such as critical thinking, virtual communication, self-directed learning, and digital ethics). Effective HR competency development strategies must be holistic, sustainable, and impact-driven, encompassing digital competency mapping, implementation of blended learning, career pathway integration, and data-driven performance evaluation. This study contributes to the development of both conceptual and practical models for building a human resource ecosystem capable of navigating the digital transformation in the Industry 5.0 era.
Desain Struktur Gaji, Kepesertaan Bpjs Tenaga Kerja, Jemaat Surya Kasih Pondok Kopi Jakarta Timur Nomleni, Anton PW; Tambunan, Leo Alexander; Kusa, Yortan; Ningrum, Fadia Ayu; Sidauruk, Morris
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 2 (2024): April 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i2.2961

Abstract

The secretariat office has employees including the head of the office, cashier, security guard and boarding house, and the management of this office is under the super- vision of the Chair of the 5 Daily Management of the Congregation Council (PHMJ). GPIB office employees of the Surya Kasih Congregation receive salaries provided by the Surya Kasih Congregation for employees with local status and by the synod if the status is as a synod employee. So far, salaries have been given in the form of a single unit with- out a salary structure that is in accordance with church regulations, where there are ele- ments of allowances and determination of their amounts. Then every employee has been registered to participate in BPJS labor, but it is limited to "work accident insurance (JKK)" and "death guarantee (JKM)" while those that have not been followed are "pen- sion guarantee (JP)" and "old age guarantee (JHT). )”. Apart from that, to be able to pro- vide a salary value and benefits, it must be based on an objective and structured work per- formance assessment, then involve employees, their leaders and then a provision will be made as a permanent employee. Based on this, it has been registered to take part in "pen- sion guarantee (JP)" and "old age guarantee (JHT)". Then previously there was no in- strument for assessing employee performance objectively, so a form of performance as- sessment with several indicators was also prepared.
Social Media and Brand Personification for Micro and Small Culinary Enterprises: Media Sosial dan Personifikasi Merek untuk Usaha Kuliner Mikro dan Kecil Tambunan, Leo Alexander; Fanggidae, Paulus Yulius; Suparto, Jessica Dorothy; Sumardin, Peter Frederick; Tejakusuma, Enrico Julio
Indonesian Journal of Innovation Studies Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i1.1771

Abstract

General Background: The rapid growth of culinary MSMEs in South Tangerang underscores their strategic role in strengthening regional and national economic resilience. Specific Background: Digital transformation, particularly through social media, has become a crucial tool for MSMEs to enhance visibility and build emotional engagement with consumers. Knowledge Gap: However, empirical studies examining how social media facilitates brand personification and its contribution to MSME business performance remain limited, especially in the culinary sector. Aims: This study aims to analyze the effectiveness of social media in supporting brand personification and its impact on the business development of culinary MSMEs in South Tangerang. Results: Using a qualitative approach with structured interviews, the findings reveal that platforms such as WhatsApp, TikTok, and Instagram significantly strengthen brand identity, foster customer interaction, and enhance consumer trust. Brand personification—expressed through personalized narratives, humanized brand identities, and consistent visual representation—plays a key role in increasing customer engagement and market reach. Novelty: This research offers a practical framework demonstrating how humanized digital branding strategies can be optimized by micro and small culinary entrepreneurs. Implications: The study highlights that effective social media utilization combined with strong brand personification can substantially improve business performance and support MSME growth in competitive digital markets. Highlights: Highlights the strategic role of social media in strengthening brand identity for culinary MSMEs. Emphasizes brand personification as a key factor in building emotional engagement with consumers. Shows that digital branding practices significantly enhance business growth and market reach. Keywords: MSME, Social Media, Brand Personification, Digital Marketing, Culinary Business
Co-Authors Fanggidae, Paulus Yulius Kusa, Yortan Ningrum, Fadia Ayu Nomleni, Anton PW Nugroho, Wijil Sidauruk, Morris Sumardin, Peter Frederick Suparto, Jessica Dorothy Tejakusuma, Enrico Julio