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BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES I Nyoman Tri Sutaguna; Hardi Fardiansyah; Eka Hendrayani; Muhammad Yusuf
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.425

Abstract

This research is to find out about brand strength for Micro, Small and Medium Enterprises in West Java in the form of Brand Image and Identity and Brand Identity on Brand Love. This study used the AMOS SEM analysis method with a total of 147 respondents from Alunicorn consumers throughout Indonesia. The result of his research is that the influence of Brand Image and Identity is in the same direction as Brand Love.
PROFIT SHARING FINANCING FACTORS IN ISLAMIC BANKING Hardi Fardiansyah; Nanda Dwi Rizkia; Irma Maria Dulame; Rahmawaty Arifiani
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.429

Abstract

Sharia bank profit sharing financing is divided into mudharabah and musyarakah financing based on profit sharing or revenue sharing schemes. This scheme is very different from interest-based conventional bank credit. The aim of the study was to analyze the effect of third party funds (DPK), financing to deposit ratio (FDR), and non-performing financing (NPF) on financing for the results of Islamic banking in Indonesia. The study consisted of 35 observations covering the period August 2019 to August 2022. Data were analyzed using the multiple linear regression method. The research found that DPK and FDR had a positive effect on profit-sharing financing, while NPF had a negative effect on profit-sharing financing. The lower the bank's risk, the higher the collection of customer funds,