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AI for Digital Marketing Muhammad Edrick Abhiseka; Riyandi; Yongki Alex; Riza Ardy Saputra; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.298

Abstract

The rapid development of artificial intelligence (AI) technology has revolutionized the digital marketing landscape, enabling marketers to improve efficiency, personalization and strategic decision making. This research aims to map research trends related to the application of AI in digital marketing through bibliographic analysis. Qualitative research methods with a historical approach are used to collect and analyze scientific articles from leading international journals. Bibliometric analysis was performed with VOSviewer software to visualize patterns and clusters of key terms. Results show a significant increase in the number of publications related to AI in digital marketing, with a focus on topics such as marketing strategy, customer experience, social media, e-commerce and industrial marketing. The visualization reveals the interrelationships and groupings of various terms, providing insight into the current research landscape. This study contributes to the understanding of trends, opportunities and challenges in integrating AI into digital marketing practices. These findings are useful for researchers and practitioners to identify future research directions and develop effective marketing strategies by leveraging AI. However, further research is needed to explore the ethical implications, data security and other aspects regarding the application of AI in the context of digital marketing
Strategy to Strengthen the Implementation of Humanitarian Law Education for Members of the Indonesian National Army (TNI) Arip Supriyadi; Riyandi; Tarsisius Susilo; Aqsha Erlangga; Iwan Setiawan
IRDH International Journal of Social Sciences & Humanities Vol. 2 No. 2 (2025): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

Knowledge of humanitarian law plays a very important role for TNI members in the execution of their duties. The aim of this research is to identify the strengths, weaknesses, threats, and opportunities in humanitarian law education for TNI members, as well as to formulate strategies for enhancing humanitarian law education for TNI members. This research employs a qualitative method, with data analysis using a two-way comparison, namely Systematic Literature Review and SWOT Analysis. The research findings indicate that there are 5 strength factors, 5 weakness factors, 5 opportunity factors, and 5 threat factors in strengthening humanitarian law education for TNI members. The biggest strength factor is that humanitarian law education for TNI members has a strong legal basis, namely Law Number 59 of 1958 and Regulation of the Minister of Defense of the Republic of Indonesia Number 09 of 2013, while the biggest weakness factor is the lack of discussion between civil society, the government, and the military about humanitarian law. The biggest opportunity factor is that the space for cooperation between law enforcement agencies, universities, and the TNI is still open in terms of the implementation of humanitarian law education for TNI members, while the biggest threat factor is that humanitarian law is rarely the main topic in the study of national defense. There are 8 strategies to strengthen humanitarian law education for TNI members, namely strengthening the study of the implementation of humanitarian law in the learning curriculum, opening a space for study and discussion on the implementation of humanitarian law, opening a space for cooperation with international institutions that pay attention to international humanitarian law education, and giving aspirations to the House of Representatives of the Republic of Indonesia to update the Law on the implementation of law humanitarianism, opening a collaborative space for writing reference books on humanitarian law, designing a national defense and security system that is integrated with the internet of things and artificial intelligence, encouraging the Government of the Republic of Indonesia to take a strategic role as a pioneer in the implementation of humanitarian law, and providing protection and support to TNI members in the implementation of humanitarian law.