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All Journal Jurnal Pedagogi dan Pembelajaran Journal of Information Systems and Management
Simorangkir, Yosua Novembrianto
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Other

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Pengaruh Internal Brand Management terhadap Work Engagement: Analisis Perspektif Dosen Indonesia Simorangkir, Yosua Novembrianto; Suroso; Widodo, Adi; Wijaya, Muhamad Rizky; Nadeak, Multi
Journal of Information Systems and Management (JISMA) Vol. 3 No. 1 (2024): February 2024
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v3i1.1114

Abstract

Studi ini mengkaji hubungan antara internal brand management (IBM) yang terdiri atas internal brand communication (IBC), brand-centered training (BCT) dan transformational leadership (TL) terhadap work engagement (WE) di sebuah universitas di Jakarta. Sebuah model diusulkan dan diuji menggunakan sampel 250 dosen home based dengan menggunakan teknik simple random sampling. Data dianalisis dengan SEM PLS dan software SmartPLS 4.0. Temuan penelitian ini mengonfirmasi bahwa internal brand communication, brand-centered training dan transformational leadership berpengaruh positif terhadap work engagement. Hasil studi ini juga menunjukkan bahwa internal brand communication, brand-centered training dan transformational leadership merupakan prediktor yang baik bagi work engagement dosen di perguruan tinggi. Implikasinya, efek gabungan dari komunikasi tentang citra universitas (internal brand communication), pelatihan yang berpusat pada membangun brand image universitas (brand-centered training), dan kepemimpinan transformasional dapat menciptakan lingkungan kerja dosen yang terhubung dengan organisasi, termotivasi untuk berkontribusi terhadap keberhasilannya, dan terlibat dalam peran brand kampus. Dengan memprioritaskan faktor-faktor ini, manajemen universitas dapat menumbuhkan budaya keterlibatan, komitmen, dan keselarasannya dengan brand image universitas, yang pada akhirnya mengarah pada peningkatan kinerja dan kepuasan seluruh stakeholders perguruan tinggi.
The Effectiveness of Cooperative Learning Model Assisted by Learning Management System in Improving Learning Outcomes Novitasari, Dewiana; Samsudin; Lumbantoruan, Jitu Halomoan; Simorangkir, Yosua Novembrianto; Pramono, Tias
Jurnal Pedagogi dan Pembelajaran Vol. 7 No. 2 (2024): July
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jp2.v7i2.73879

Abstract

The decline in student understanding and learning outcomes in courses is caused by the learning model and media as tools used in delivering the material are less than optimal. The gap between theory, expectations, and reality in the field makes this research urgent to be researched to improve student understanding and learning outcomes in courses using cooperative learning models with the help of a Learning Management System (LMS). The research method used is Research and development (R&D) with the ADDIE method. The research subjects were 40 students. The product developed is a cooperative learning model. Data collection techniques using product validation, instruments, pre-test, and post-test. Data analysis techniques start from needs analysis, design, development, testing, and evaluation. The results of data validation, tests, and assessment instruments are analyzed in stages until the product is declared valid, practical, and effective. As a result, the technology expert's score was 92.13, the learning model expert's score was 91.43, the peer assessment was 94.02, and all the assessments given were interpreted very well. In small trials, the average post-test result was 88.40. The average score for the large-group trial was 90.83. The difference in scores between students who used the model and those who did not use the model was 18.63. In conclusion, the product developed can increase understanding and student learning outcomes increase significantly in courses.
Co-Authors Adi Widodo Lumbantoruan, Jitu Halomoan Nadeak, Multi Novitasari, Dewiana Pramono, Tias Samsudin Suroso Wijaya, Muhamad Rizky