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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ilmiah ASET Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Akhmad Nurrofi
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah ASET

 1 
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan di Indomaret Hayam Wuruk Purwodadi Akhmad Nurrofi
Jurnal Ilmiah Aset Vol 23 No 2 (2021): Jurnal ASET Volume 23 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.23.2.180

Abstract

This study aims to test and analyze the effect of company image, price perception and service quality on consumer satisfaction, case study at Indomaret Minimarket Jl. Hayam Wuruk Purwodadi. Data collection is done through distributing questionnaires to 115 consumers. Data analysis in this study using SPSS version 21. The sampling technique used is the census method and the data testing techniques used in this study include the validity test with factor analysis, test reliability with Cronbach Alpha. Classical assumption tests and multiple linear regression analysis, to test and prove the research hypothesis. The results of the analysis show that the first equation is Y = 0.254X1 + 0.029X2 + 0.551X3 which means the variable company image, service quality has a positive effect on the variable customer satisfaction, while the price perception does not affect consumer satisfaction.
Dampak Kualitas Produk, Harga dan Kualitas Pelayanan pada Loyalitas Konsumen pada Counter Tectona 2 Cell Purwodadi Akhmad Nurrofi
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.196

Abstract

This study aims to determine how much influence product quality, price and service quality have on consumer loyalty at Counter Tectona 2 Cell. This research method uses primary data collection. The population in this study were all consumers at the Purwodadi Cellular Counter Tectona 2 Cell. The sampling technique used purposive sampling method with a total sample of 94 people. The data collection technique used a questionnaire that had been tested for validity and reliability and the data analysis technique used was multiple regression. The results showed that product quality had a significant effect on consumer loyalty. This is evidenced by the t arithmetic value of 3.739 with a significant value of 0.009 less than 0.05 (0.000 < 0.05), and the regression coefficient has a positive value of 0.323; (2) Price has a significant effect on consumer loyalty. This is evidenced by the t-count value of 2.638 with a significant value of 0.000 less than 0.05 (0.000 <0.05), and the regression coefficient has a positive value of 0.251; (3) Service quality has a significant effect on consumer loyalty. This is evidenced by the t- count value of 1.660. which means that the t-count value is greater than the t-table value, namely 3.888> 1.660, while the significance value is 0.000 <0.05, and the regression coefficient has a positive value of 0.375.
Co-Authors Antonius Along Bayu Teguh Wibowo Fiderius Ismanto Nuruddin Mahmud