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PEMBERDAYAAN EKONOMI MASYARAKAT DENGAN MENGANGKAT USAHA BATIK KHAS BAKARAN KABUPATEN PATI Akhmad Nurrofi; Nuruddin Mahmud; Bayu Teguh Wibowo
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2024): Januari: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i1.962

Abstract

The aim of community service is to provide knowledge and motivation to pertners so they can mange micro, small and medium enterprises better. The focus on human resource management and environmental cleliness is expected to improve creativity, product peckaging and marketing. The results of the training include increasing partners’ understanding of entrepreneurship concept. The training was successful in increasing partners end knowledge in business management, and was able to have a positive impach on partners, tutors, institusiam and knowledge in business management. And was able to have a positive impact on partners, tutors, institutions and local community, as well as encouraging the development of hand written batik MSMEs. In Pati Regency
SISTEM PEMASARAN DAN MOTIVASI KERJA UNTUK MENINGKATKAN PENGEMBANGAN CATERING MAK NI EPI DI DESA GEDANGAN, KECAMATAN WIROSARI KABUPATEN GROBOGAN Nuruddin Mahmud; Akhmad Nurrofi; Fiderius Ismanto
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 4 (2024): Juli : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i4.1972

Abstract

UMKM yang menjadi mitra dalam kegiatan pengabdian ini adalah pengelola katering yang mana adanya keterbatasan pemasaran produk yang disebabkan kurangnya upaya peningkatan kemampuan karyawan. Metode kegiatan yang menjadi solusi untuk permasalahan mitra adalah dengan pendampingan berupa sosialisasi yang berhubungan dengan peningkatan sumber daya manusia. Kegiatan ini diarahkan untuk memberi motivasi kepada pengelola agar bisa menanamkan pemahaman akan pentingnya pemberian pengarahan bagi mitra sehingga dapat memperluas pengetahuan dan dalam rangka meningkatkan pengguna jasa katering pada produk mitra. Selain itu dilakukan juga kegiatan pendampingan yang berhubungan dengan peningkatan pengetahuan untuk memasarkan produk. Dari kegiatan ini diharapkan dapat memperluas pengetahuan pengelola uasaha. Hasil dari pengabdian ini adalah terwujudnya peningkatan pengetahuan pengelola mengenai pemasaran dan manajemen sumber daya manusia, serta memberikan pemahaman mitra mengenai pembukuan sederhana.
Peningkatan Produktivitas melalui Beban Kerja, Stres Kerja dan Iklim Organisasi pada PT XYZ: Penelitian Akhmad Nurrofi; Nuruddin Mahmud; Bayu Teguh Wibowo; Antonius Along
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1364

Abstract

This study aims to examine the effect of workload, work stres and organizational climate at PT. XYZ on emplyee work produktivity. The sample used in this study was 60 employees of PT. XYZ who work in the sewing operator section. The data collection techmique used was by using a survey in the form of a questionnaire and distributed to employees of PT.XYZ. who work in the sewing operator section. The Data analysis method used in this study is SPSS struktural equation analysis and processed using the SPSS application Version 21. The resultts of the analysis using SPSS show tha. Workload has a positive and significat effect on employee productivity, workloas has a positive and significamt effect on employee work productivity.
PEMBERDAYAAN DALAM RANGKA PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH PEMBUATAN TAHU Nuruddin Mahmud; Akhmad Nurrofi; Bayu Teguh Wibowo; Antonius Along
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5951

Abstract

Home Industries are considered to able to boost national economc growth by strengthening regional economie,. The MSME partnering in this community service activity is a tofu-making MSME located in Bangkung Village, Mranggen District, Demak Regency. Some of the challenge faced by this MSME iclude Traditional management and a leck of marking innovation.The Method used to address thesse parthers’challenges is interviews and trainingconductet through shareng. The goal of this activity is to provide an understandding of the importance of innovation and good businessmanagement to enable business to grow.The resultsof this community service activity include business permist, product inovation ideas, and the provision of medicine.
The Impact of Viral Marketing, Influencer Marketing and Celebrity Endorsers on purchasing decisions at Blibli E-commerce: Study of students in Indonesia Muhammad Roby Jatmiko; Fiderius Ismanto; Nuruddin Mahmud; Bayu Teguh Wibowo
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.50

Abstract

The phenomenon captured in this research is that in the top brand index from 2019 to 2023, Blibli is the e-commerce with the lowest top brand index. The aim of this research was to identify the influence of Viral Marketing, Influencer Marketing and Celebrity Endorsers on purchasing decisions at Blibli E-commerce. The respondents in this research were Indonesian students totaling 200 respondents, using purposive sampling data collection techniques. data processed with SPSS. The results of data processing show that, Viral Marketing, Influencer Marketing and Celebrity Endorsers have a positive and significant influence on purchasing decisions at Blibli E-commerce made by Indonesian students. The interesting thing in this research is that Indonesian students decide to buy products at Blibli because of celebrities. The endorser is Yura. This is because the communication style provided by Yura as a celebrity endorser is very attractive and convincing to Indonesian students.