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All Journal Jurnal Akademik Pengabdian Masyarakat International Conference on Digital Advanced Tourism, Management, and Technology Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Fiderius Ismanto
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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SISTEM PEMASARAN DAN MOTIVASI KERJA UNTUK MENINGKATKAN PENGEMBANGAN CATERING MAK NI EPI DI DESA GEDANGAN, KECAMATAN WIROSARI KABUPATEN GROBOGAN Nuruddin Mahmud; Akhmad Nurrofi; Fiderius Ismanto
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 4 (2024): Juli : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i4.1972

Abstract

UMKM yang menjadi mitra dalam kegiatan pengabdian ini adalah pengelola katering yang mana adanya keterbatasan pemasaran produk yang disebabkan kurangnya upaya peningkatan kemampuan karyawan. Metode kegiatan yang menjadi solusi untuk permasalahan mitra adalah dengan pendampingan berupa sosialisasi yang berhubungan dengan peningkatan sumber daya manusia. Kegiatan ini diarahkan untuk memberi motivasi kepada pengelola agar bisa menanamkan pemahaman akan pentingnya pemberian pengarahan bagi mitra sehingga dapat memperluas pengetahuan dan dalam rangka meningkatkan pengguna jasa katering pada produk mitra. Selain itu dilakukan juga kegiatan pendampingan yang berhubungan dengan peningkatan pengetahuan untuk memasarkan produk. Dari kegiatan ini diharapkan dapat memperluas pengetahuan pengelola uasaha. Hasil dari pengabdian ini adalah terwujudnya peningkatan pengetahuan pengelola mengenai pemasaran dan manajemen sumber daya manusia, serta memberikan pemahaman mitra mengenai pembukuan sederhana.
Pengaruh Work-Life Balance, Burnout, dan Job Insecurity terhadap Turnover Intention: Studi pada Karyawan CV Media Karya Rahmiati Rahmiati; Fiderius Ismanto
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4983

Abstract

This study examines the influence of Work-Life Balance, Burnout, and Job Insecurity on Turnover Intention among employees of CV Media Karya. The research responds to rising employee turnover by identifying key psychological factors contributing to employees’ intent to resign. Using a quantitative approach with purposive sampling, data were collected from 50 employees through questionnaires rated on a 1–10 Likert scale. Analysis was conducted using SPSS, including validity, reliability, and multiple regression tests. Results show that Work-Life Balance has a negative and significant effect, while Burnout and Job Insecurity have positive and significant effects on Turnover Intention. The findings emphasize the importance of balancing work demands with personal life, reducing burnout, and ensuring job security to retain employees. Companies are encouraged to build a supportive environment to reduce turnover.
The Impact of Viral Marketing, Influencer Marketing and Celebrity Endorsers on purchasing decisions at Blibli E-commerce: Study of students in Indonesia Muhammad Roby Jatmiko; Fiderius Ismanto; Nuruddin Mahmud; Bayu Teguh Wibowo
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.50

Abstract

The phenomenon captured in this research is that in the top brand index from 2019 to 2023, Blibli is the e-commerce with the lowest top brand index. The aim of this research was to identify the influence of Viral Marketing, Influencer Marketing and Celebrity Endorsers on purchasing decisions at Blibli E-commerce. The respondents in this research were Indonesian students totaling 200 respondents, using purposive sampling data collection techniques. data processed with SPSS. The results of data processing show that, Viral Marketing, Influencer Marketing and Celebrity Endorsers have a positive and significant influence on purchasing decisions at Blibli E-commerce made by Indonesian students. The interesting thing in this research is that Indonesian students decide to buy products at Blibli because of celebrities. The endorser is Yura. This is because the communication style provided by Yura as a celebrity endorser is very attractive and convincing to Indonesian students.
Co-Authors Akhmad Nurrofi Bayu Teguh Wibowo Muhammad Roby Jatmiko Nuruddin Mahmud Rahmiati Rahmiati